1 click devices the life after smartphones

Carlo Brianza CEO La Comanda @carlobrianza

Caterina Falleni UX Strategist Designer @caterinafalleni

WKS Preview

Team Workout - 160m

1 Click & gestures Overview - 30m

We are spending so much time on our digital tools..

Is there life after smartphones?

From being locked into our screens To an internet integrated in the world around us

shifting

our housesour body our world

around

facial body

through

vocal

vocalvocal facial body

One click interaction

nothing new…

One click is familiar to all of us since always…

uber food delivery clothes

Smartphonholic

App enthusiast…

What’s the point of being afraid of the zombies apocalypse

When you’re already a zombie?

“Technology was invented for human beings to have more time for

themselves but what happened is that time is consumed by technology.”

Anything is on demand in few mins, 24hr a day…

David Rose“The smartphone is a confusing and feature-crammed techno-version of the Swiss Army knife, impressive only because it is so compact. It is awkward to use, impolite, interruptive, and doesn’t offer a good interface for much of anything. The smartphone is a jealous companion, turning us into blue-faced zombies, as we incessantly stare into its screen every waking minute of the day.”

TechnologyTechnology

Dash Amazon

Click’n’Pizza

Click’n’Pizza

Trillio

Summarising

1. The Smartphone is a great tool IN MOBILITY2. There are new experiences and interactions that could be

discovered when not in mobility (e.g. at home)3. We need to provide dedicated tools instead of noisy ones4. We need something easy and fast5. We need to get out of screens to get back our empathy

What’s next?

Workshop Time

Thinkyour 1 click interaction

and make it!

1.www2.how

3.€HomeworkEach topic20’ team workout10’ shared discussion

1.wwwWHAT does it do?

WHY it’s better than a smartphone?

WHO is your customer?

Think AboutBenchmarkMarket sizeCompetitors

u have 20 m

1.wwwWHAT does it do?

WHY it’s better than a smartphone?

WHO is your customer?

Think AboutBenchmarksMarket sizeCompetitors

DISCUSSION TIME

2.howDESIGN IT

Design the INTERACTIONMAKE the interactions

with your 3d tool

u have 20 m Think AboutThe UserThe FunctionThe Experience

2.howDESIGN IT

Design the INTERACTIONMAKE the interactions

with your 3d tool

Think AboutThe UserThe FunctionThe Experience

DISCUSSION TIME

3.€What Business Model?

It must be Affordableand Profitable

u have 20 m Think AboutWho gives you cashHow to monetiseHow to scale it

3.€What Business Model?

It must be Affordableand Profitable

Think AboutWho gives you cash How to monetiseHow to scale it

DISCUSSION TIME

VC Game

Silicon Valley VC scene

https://www.youtube.com/watch?v=3T6X-8oSPUE

2016

Rules- Each team is both a startup and a VC- Each VC has 10’000’000$ capital- Each VC must invest ALL the capital, it can be given

all to one single startup or splitted- A VC can not invest on himself

Round Robin’s- Startup pitch: 3’- VC feedback and investment: 3’ (1’xVC)

The WINNER team will receive a prize that could potentially change disrupt his life

2016 VC Game can just start now!

The WINNER team will receive a prize that could potentially change disrupt his life

Thank you

Carlo Brianza CEO La Comanda @carlobrianza

Caterina Falleni UX Strategist Designer @caterinafalleni