January 1/10 – BOD Meeting (In Person) 1/16 – FPRA Tampa Crisis Communications 1/17 – AMA Tampa Acquiring Clients 1/30 – Chapter Program: The Write Stuff
July No BOD Meeting No Chapter Program 7/4 – Independence Day 7/10-7/12 – PRSA Sunshine Conference, Naples 7/16-7/18 – Social Fresh East, Orlando TBD – FPRA Nonprofit Forum
February 2/7 –AMA Tampa USF Golf Tournament 2/14 – BOD Meeting (Teleconference) 2/18 – FPRA Tampa Sales/Money Talk 2/20 - Bi-monthly board happy hour (Roy’s) 2/26 – Chapter Program: Strategic Communications Planning
August 8/7-AMA Developing A Brand & Growing Your Business –
The Shark Tank Experience
8/8– BOD Meeting (In Person) 8/10-8/13 FPRA Annual Conference, Orlando 8/13 – Chapter Program: Professional Development Day
March 3/12 – AMA Lucky Leprechaun Networking (CANCELLED due to weather) 3/12 – IABC Content That Connects: Better Engagement in 140-Character World 3/14 – BOD Meeting (In Person) 3/27- Chapter Program: PR Masterminds 3/26 – FPRA Networking Made Easy
September 9/1 – Labor Day 9/12 – BOD Meeting (Teleconference) 9/16 – CHAPTER MEMBER ONLY Webinar: Self Branding 9/16 – IABC Luncheon with Cynthia Kay 9/18 – FPRA Meet the Board Mixer 9/19 – AMA Marketing Law Building Your Empire By Avoiding Pitfalls 9/23– Chapter Program: 50th Anniversary Membership Mixer 9/25 – AMA Healthcare Marketing as Community Building
April 4/9 – Spring newsletter to be distributed 4/9 – Bi-monthly board happy hour (Fly Bar) 4/11 – BOD Meeting (Teleconference) 4/16 – Chapter Program: TIA’s Joe Lopano 4/30– FPRA Tampa Image Awards 4/18 – AMA The One Phrase Used in Marketing That’s Costing You & Your Company Money 4/18 – Deadline for PRSA Sunshine Radiance Awards 4/25 – Deadline for PRSA Tampa Bay Travel & District Conference applications
October 10/10 – BOD Meeting (In Person) 10/11-10/14 – PRSA International Conference & Leadership Assembly, Washington D.C. 10/15 – Chapter 50th Anniversary of the APR Mixer: For APRs only 10/29 – Chapter Program: Tech Data’s Media Training
May 5/9 – BOD Meeting (In Person) 5/13 – FPRA Uncovering Your Prospect’s Budget 5/15 – Chapter Program/Agency Leaders presents: Bringing Content Strategy to Life 5/23 – AMA Creating a Social Strategy That Sells Your Boss and Delivers Maximum ROI 5/26 – Memorial Day
November 11/5 – PRSSA Meet the PR Professionals 11/11 – Veterans’ Day 11/14 – BOD Meeting (Teleconference) 11/27 – Thanksgiving 11/19 – Chapter Diversity Program: Bringing IIFA’s “Bollywood Awards” to Tampa 11/20 – Ultimate Mixer (all associations)
June 6/8-6/11 – PRSA National Travel Conference, Tampa 6/13 – BOD Meeting (Teleconference) 6/13-6/14 – PRSA National Leadership Rally, New York (for Presidents-Elect) 6/19 – AMA Agency Crawl 6/25 – Chapter Program: Media Roundtable with FPRA
December Week of 12/15 – Chapter Program: Day of Service/Annual Awards 12/12 – BOD Meeting & Retreat (In Person) 12/17 – Hanukkah 12/25 - Christmas
COMMITTEE REPORT: Social Media
Prepared by: Jenna Stock
Activities Since Last Report: General event, industry and chapter updates. Other event
Website (PRSATampaBay.org): Upcoming Activities: August 1-31, 2014 Analytics
PRSATampaBay.com – other information:
Top content: Job Board received 1429 page views and we had 943 unique visitors.
Traffic Source: 803 visits came from google.com, 601 visits were direct.
Mobile visits: 322 visits were from mobile phones and 149 were from tablets.
Additional Information/Updates: Continuing to better the site. Worked on Social page,
with links to video and images. Jenny and Marissa working on a new blog format – moving from
Wordpress to StarChapter.
Questions or Requests for Officers/Board: N/A
COMMITTEE REPORT: Membership Committee
Prepared by: Jessica R. Aspiras
Activities Since Last Report:
Total (as of
09/03)
New
Members
Dropped
Members
Reinstated Prospects
220 3 6 4 18
Additional Information/Updates:
In July and August, PRSA Tampa Bay Chapter added the following new members:
1. Cristy Ann Levengood – Booz Allen Hamilton
2. Sara Raquel Morrell – Fry Hammond Bar
3. Don Niederpruem – United Landmark Assoc.
Current National Membership Promotions:
Questions or Requests for Officers/Board:
COMMITTEE REPORT: PRSSA Liaison
Prepared by: Laura Fontanills
Activities Since Last Report:
PRSSA would like to host an evening event with PR professionals and are seeking our
help in supplying the professionals. They are looking for 8 professionals to participate in a “speed networking” event, similar to our media roundtable format.
Beth Eschenfelder, University of Tampa professor, is looking for professionals to speak
to her communications ethics class. The class meets Wednesdays from 6-9 p.m. The
speaker can arrive at anytime during that window. It’s informal and the subject is ethical
challenges you face in your profession.
Upcoming Activities:
PRSSA event on Nov. 5
UT class looking for speakers in Sept. and Nov.
Questions or Requests for Officers/Board:
Looking for 8 board members or other professionals to participate at the Nov. 5 PRSSA
event.
Volunteers to talk to UT class about ethical challenges.
COMMITTEE REPORT: Programs
Prepared by: Betty S. Carlin
Activities Since Last Report:
October Program Wednesday, October 29, 2014
11:30 a.m. – 1:30 p.m.
Brio Tuscan Grill at International Plaza
October’s program will be a Media Training session with Amanda Lee, Public Relations
Manager with Tech Data Corporation. She presented a similar program at the Sunshine
District Conference that was very well received and that description is below to give
you a sense of the program.
Maximizing Media Coverage through a Dynamic Interview:
Media & Presentation Training
Your executives may know what “public relations” is, but do they know how to
successfully present and maximize earned media coverage through delivering a dynamic
interview? Media interview training provides both sound presentation techniques and
real-time, interview experience. By providing media training for your business executives,
they will develop the skills needed to effectively manage media interviews, including
staying on message and learn best practice techniques.
November Program Wednesday, November 19, 2014
11:30 a.m. – 1:30 p.m.
Brio Tuscan Grill at International Plaza
November is Diversity Month and we will have two speakers from Visit Tampa Bay:
Doug McClain, Vice President of Marketing and Communications, and Susan Williams,
Director of Convention Services. The program will focus on Tampa’s successful hosting
of the International Indian Film Awards (IIFA) also known as the “Bollywood” Awards.
Visit Tampa Bay not only led the effort to secure this event – the first time the IIFA has
ever been hosted in North America - but also led a robust community education
campaign to build broader awareness and understanding of the Indian culture to create a
welcoming environment in Tampa Bay as well as excitement in the community about
this event.
Upcoming Activities:
Additional Information/Updates:
Questions or Requests for Officers/Board:
COMMITTEE REPORT: Newsletter
Prepared by: Jennifer Lane
Activities Since Last Report The PRSA Tampa Bay Blog
Working on converting stories from old wordpress blog to StarChapter
Still interested in having an “unpaid” intern for writing stories o USF would like to have an agreement where they can attend luncheons for free if they
do not eat lunch…
Upcoming Activities: Newsletter redesign in progress
Will drive more traffic if site is integrated with blog
*Targeting mid-Oct. for the content to be moved and ready. Will do a monthly email with 3-5 great story teasers linking back to our blog which is where most of the newsletter stories come from.
COMMITTEE REPORT: Tampa Bay Chapter 50TH Anniversary &
Membership Mixer
Prepared by: Marissa Segundo, APR
Activities Since Last Report: Creation of a Logo
Theme: 50 years of Excellence Adrienne Drew secured Mama Razzi as photobooth sponsor will post pictures on our Flickr
page Logo on a 2X3' banner where everyone can sign it. It can be taken to events for members to
sign throughout the year, too. Cake with logo on it-6:15PM Door prizes-Roy’s Gift card, Michelle G securing others Giveaways
Stylus Pen Name badges for Past Presidents
approximately 25 badges
Upcoming Activities: 1. PRSA Tampa Bay Membership Mixer & 50th Anniversary Celebration September 23, 2014 5:30 PM to 7:30 PM Aqua Tampa 7627 W Courtney Campbell Causeway Tampa, FL 33607 http://aquatampa.com/
Additional Information/Updates:
Questions or Requests for Officers/Board: Still need
Everyone will try to get testimonials from current and past members passing on the following survey for them to complete with their thoughts and memories. http://prsatampabay.org/form.php?form_id=14&c=1
*Would like to have testimonials and photos by September 13th
Putting together the power point and testimonials-Betty Carlin/Jenny Lane
Lesley Valentin, Betty Carlin and Mary Margaret Hull achieved their APRs!
Upcoming Activities:
Set date to acknowledge the newest APR at the next event. Is it appropriate to hold it
at our 50th?
Co-chairs need to set dates for fall accreditation program.
Fall APR mixer date to be determined.
Provide appropriate PRSA committee chairs with new dates and begin to get the word out.
Going forward, all candidates will be prescreened to ensure they understand the time
commitment.
Questions or Requests for Officers/Board:
Results for 2014 Day of Service Pre-Survey I found value in participating in the Day of Service.
Response Total
Agree 3
33.33%
Agree Strongly 5
55.56%
Neutral 1
11.11%
I was able to engage with the other members present.
Response Total
Neutral 2
20.00%
Agree Strongly 3
30.00%
Agree 4
40.00%
Disagree 1
10.00%
Please select what features are most important to you during the Day of Service.
Response Total
Working side-by-side with PR peers 6
33.33%
Working directly with the non-profit organization’s constituents 3
16.67%
Contributing to my community 9
50.00%
Please select what ONE holiday non-profit event interests you most.
Response Total
Alpha House of Tampa Holiday Baking, Decorating or Gift Wrapping 6
60.00%
Metropolitan Ministries Holiday Tent Toy Distribution 3
30.00%
Other: (Indicate in narrative section.) 1
10.00%
Please select what aspect you liked most about the Day of Service.
Response Total
Working hands-on with my community 2
20.00%
The non-profit’s impact on the community 3
30.00%
The holiday spirit of giving back 5
50.00%
How long have you worked in public relations?
Response Total
Ten to fifteen years 5
50.00%
Fifteen or more years 2
20.00%
Two to five years 2
20.00%
Five to ten years 1
10.00%
Please tell us if you are a PRSA member, guest or student.
Response Total
Member 9
100.00%
Which one category best describes your primary industry?
Response Total
Health care 1
10.00%
PR Agency 6
60.00%
Non-profit 1
10.00%
Technology 1
10.00%
Government 1
10.00%
I would like to become more involved in the PRSA Tampa Bay Chapter
Response Total
No 1
50.00%
Yes 1
50.00%
I plan to participate in a future Day of Service.
Response Total
Yes 9
90.00%
Maybe 1
10.00%
Please select the Day of Service event(s) in which you have participated.
Response Total
2011 Day of Service 5
29.41%
2012 Day of Service 7
41.18%
2013 Day of Service 5
29.41%
Tell us about your experience. What did you like? What didn't you like?
I volunteer a lot so I enjoy opportunities such as PRSA's
What suggestions do you have for the 2014 Day of Service?
None; if I am free on the event day I will participate
Tell us about your experience. What did you like? What didn't you like?
It's a great holiday event. However, the organization was so full with other volunteers that
I ended up working by myself most of the evening.
What suggestions do you have for the 2014 Day of Service?
Allow for more team activities
COMMITTEE REPORT: Willingness to Serve 2015
Prepared by: Marissa Segundo, APR
Activities Since Last Report: An electronic Willingness to Serve form has been created for
the 2015 term.http://prsatampabay.org/form.php?form_id=13 This form will allow for interested officers, committee leaders and committee members to show their interest in serving. Using StarChapter’s form builder function we were able to add an option for officers and potential board members to add their photo. We feel this will stream line the election process and avoid hunting down this information after the fact.
Upcoming Activities:
An e-mail will be going out on the day after the mixer with this form. There were be two weeks in which interested officers can apply. Elections will also be held electronically using and elections form within StarChapter in early October. The officers will be announced at our October program.
