| Date post: | 23-Jan-2018 |
| Category: |
Education |
| Upload: | ray-poynter |
| View: | 179 times |
| Download: | 0 times |
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
FromCollec*ontocura*on
GaelleBertrandHeadofBrandInsight
20October2016
Future-proofingyourResearchskills
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
Clientsaredrowningininforma*on
ClientInforma.onecosystem
“Weneedtotransi-onBrandHealthmeasurementintoanac-onable
sourceofinsight”HeadofInsightBT
“Integrateordisintegrate”StanSthanunathan,SVP,CMIUnilever
“Weshouldbeintegra-ngdifferentdatasetstolinktobusinessresultsforamore
holis-cmodel”DirectorBrandStrategy,
InterCon-nentalHotelsGroup
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
Enterthehybridresearcher…
MarketResearcher Analyst
StrategyConsultant
CreateRobustframeworks
Understandthecontext
Structure,diceandaggregate
Collate,cross-referencedata
Asktherightques*onsfromtheclient
Knowwhichques*onstoask
Gettothesowhat
Collectdata
Thinkcri*callyaboutwhatitmeansfortheclient
FindthedatapointsthatmaXer
Dig,dig,dig
Recommend,advise
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
Whatskillsdoyouneedtoevolve?
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
Whatquali*esdoyouneed?
curious
entrepre-neurial
rela*onshipbuilder
cri*calthinker
crea*ve brave
quickonyourfeetflexible
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
Whatresourcesareavailable?
Imagecredit:Ge6yimages
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
ThankYou!
GaelleBertrand,[email protected]@GaelleAnneClair
FromCollec*ontoCura*on:Future-proofingyourResearchSkills–NewMRWebinarGaelleBertrand,KantarMedia,2016
Q&A
SueYorkTheHandbookof
MobileMarketResearch
GaelleBertrandKantarMedia
