Need a better customer?

Try Gamification!

Gamification is the use of game thinking and game mechanics to

engage users in solving problems.

Gamification is used in applications and

processes to improve user engagement, return on investment,

data quality, timeliness, and learning.

Gamification works

CandyCrush

So does crack cocaine...

5.5% same-store sales increase in October.

Revenues rose 6.1% in the Asia and Pacific region, 5.2% in the U.S. and 4.8% in Europe for the month.

That could be another booster for the stock, which is up 21% over the past six months.

It’s about psychology

Messing with someone’s mind is

simple

Stanford Prison Experiment

www.prisonexp.org

Thinking, Fast and SlowDaniel Kahneman

How to make it work

Intrinsic(I want to do

x)

Foster Heroes

StoryProgress

ValidationMitigate FailurePromote Growth

Completion levels

Avatars

Extrinsic(if you do x you get

y)

Leaderboards

Badges + Rewards

Summary

• Focus on Intrinsic • Users are Humans, be nice to them• Extrinsic rewards bring short term gains.• People are motivated by:

AutonomyMasteryPurpose

@ pyramedium

gregory@pyrasolutions.com