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Prepared by Ann Barrett August 2013

Using Metrics to Define your Social Recruitment Strategy

Presented by Ann Barrett

Metrics

• Social recruiting means thinking about what you measure in different ways. It’s the foundation for analysis on trending and yield.

• Our metrics framework encompassed:

– Defining what will be measured over the year (Setting expectations)

– Identifying measures to anchor accountabilities

– Communicating results

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What do we measure?

Our dashboard of metrics include the following measures to see the big picture

• Engagement: Followers, In Mail acceptance, views

• Branding: Reach, Number of employees, shares

• ROI: #Hires, CPH, #applications, #searches, #InMails

We introduced new metrics to evaluate our social recruitment strategy. Hires were not the only measure of success.

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Measuring Engagement & Branding

Takeaway: Consider including the following measures to see the bigger picture

• Engagement: Followers, In Mail acceptance rate

• Branding: Reach, shares

Candidates want to get to know your company so they can form an option.

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