The American University in the Emirates – AUE as we are

affectionately known – is one of the most rapidly growing

universities in the United Arab Emirates. Why do so many

students want to study here? This is because AUE offers an

American curriculum, taught by highly regarded faculty, who

seek to engage our students in excellent learning experiences.

AUE faculty members collectively value our hard-earned

reputation for high quality in teaching and related research,

and seek to promote intercultural understanding and respect,

not as an alternative to a sense of cultural and national identity,

but as an essential part of the rapidly changing 21st Century

international, regional and national environment.

AUE also offers students an accredited undergraduate, graduate,

and professional programs that encourage you to become

proactive, reflective and critical thinkers and researchers. AUE

students learn to become part of a fully engaged community,

whose members embrace their own culture and are responsive

to other cultures and views.

The American University in the Emirates is motivated by a

sense of direction to create a better world through education.

This motivation informs the environment for teaching, learning

and collaboration in daily work, in such a way that encourages

potential new faculty and staff who are attracted to our vision and

values to join us, and to help to further develop the University.

AUE

The AUE has grown into a very significant university in a short

span of time. The University has established a reputation for

offering quality accredited academic programs, that are also

career-relevant. The American University in the Emirates

is committed to prepare exemplary leaders, scholars and

practitioners in various disciplines, so that young graduates,

from home and abroad, are encouraged to become life-long

learners in their chosen profession.

The ambitious goals of pursuing the provision of quality

education with measurable outcomes that were drawn up in

2007 have led to new achievements over the years. Currently the

university has six colleges:

• College of Business Administration (COBA)• College of Media and Mass Communication (CMMC) • College of Computer Information Technology (CCIT)• College of Fine Arts and Design (CFAD) • College of Education (CEDU)• College of Law (CLAW)

The AUE, also, has several institutes and centres, including an

English Language Institute, Continuing Education and Training

Institute, Technology Incubation Center, and a Guidance and

Counseling Center.

The University has committed itself to the professional development

of its faculty and staff, applying a long-term initiative. Within AUE,

academic understanding is developed and knowledge is imparted

to its students in order to respond to an ever-challenging world.

The new millennium demands that technological knowledge must

be complemented globally by a focus upon peace and stability,

understanding, negotiation, and partnership.

To ensure that an environment of trust and confidence is present,

the AUE has highly qualified faculty, state-of-the-art facilities,

accredited partners, and an expanding student body. This reflects

the nation’s economic and cultural wealth, the aspiration for

knowledge of its people, the learning skills of the population,

and the use of new technologies that enhance quality of life.

The AUE has emerged as a national leader in professional

education, where teacher-scholars impart knowledge and ideas

to student learners. Most programs within each academic

unit are planned in such a way as to allow students to gain

practical experience. The American University in the Emirates

will continue to offer innovative, excellent programs of higher

education that provide lasting benefits to the students of the

nation, the region and the world.

Our Commitment

AUE Strategic Vision

AUE is dedicated to be one of the leading liberal higher

educational institutions, providing an integrated pathway for

students to become creative, effective, and productive members

of the community.

Strategic FocusThe 21st century University is ideally an arena for the provision,

discussion, internalization and further development of

knowledge, as well as a trainer of young minds, transmitting a

culture of lifelong learning, affirming social values, responding

to environmental demands, developing research competences,

providing training and public service.

AUE’s leadership team works closely with faculty members

and administrative units to exemplify the vision and mission

of such a university, applying best practices, while adapting to

dynamic environmental change. As a result of its positioning

and transformational strategies, AUE continues to build upon its

strengths and exploit its opportunities effectively, realizing our

vision and fulfilling our mission, while focusing upon quality

assurance and enhancement.

Since AUE’s inception in 2007, with an ever-increasing number

of students each year, the University has engaged in a long-term

strategic planning process. This allows for continuing growth,

while affirming the values of strong academic and professional

standards, equality of opportunity, integrity and leadership that

is intent upon maintaining social, cultural, and religious values

as well as environmental sustainability.

AUE continues to establish itself as a globally competitive

institution of higher education, maintaining high-quality in

its academic activities through consistent attention to quality

assurance and institutional effectiveness, as well as efficient

financial management. The University remains committed to

fostering a research-intensive culture and knowledge transfer

through student-centered activities. We are passionate about

ways of identifying and implementing solutions to the multiple

social, environmental, economic, security and environmental

challenges of the current millennium. .

The University’s overarching goal is to implement our vision

and mission in such an excellent manner as to ensure that

AUE is recognized as a notable regional University by 2025.

To this end, AUE seeks to build regional and international

strategic alliances with a number of selected, highly regarded

universities around the globe, for collaborative purposes that

include the pursuit of best practices in teaching and learning,

academic internationalization, joint research and development,

and means of most effectively addressing national, regional and

global environmental, security, political, cultural, religious,

economic and social responsibilities.

AUE Mission

AUE is committed to offering quality, multidisciplinary, research,

and career-oriented academic degree programs to prepare students

for successful employment and continuing higher education.

The AUE is characterized by its unique history, its commitment

to bilingualism, its location in the UAE, and its location at the

international crossroads of Dubai. Its special commitment to

promote Arab culture adds to its multiculturalism. As a result

and through the ground-breaking work of the government and

international partners, it is uniquely positioned among UAE’s

research-intensive universities to give the students a remarkable

education, to enrich their intellectual, social and cultural life and

to help AUE achieve greater international prominence.

The AUE aspires to be a reference point and integral part of

UAE society and to be counted among world class international

universities. It will be distinguished by its search for excellence

in research, a high quality learning environment, its passion

for innovation, its leadership model, and its openness to accept

challenges in its educational mission.

The AUE does its utmost to help students expand their critical thinking, probe into their own and international culture, and boost their

creativity. It supports the inquiry based approach to learning and encourages students to take full advantage of university life to become

well-rounded, responsible citizens and leaders of the society. In order to attain these goals, the following core values are encouraged:

• Quality of Life• Innovation and Creativity• Respect and Dignity for all • Openness, Trust, and Integrity• Stewardship and Economic Viability• Equal Opportunities and Recognition • Persistence and Entrepreneurialism • Safety and Environmental Responsibility • Teamwork and Partnership for Common Goals

AUE Core Values

The University goals are:

• To offer quality career-oriented academic programs to meet market demands• To prepare students for pursuing their higher education to further their knowledge and skills• To provide holistic education• To establish and enhance interrelationships among the universities, business and communities• To develop knowledge based on applied and basic research in various fields of study

AUE Goals

IDEAS SUCCEED

Would you like to learn how to succeed in business, and to be an

entrepreneur? The first step is to become familiar with the concepts

and tools of business disciplines such as strategic management,

finance, accounting, marketing and human resources

management. At the same time, a successful entrepreneur

needs to sharpen his or her critical thinking skills, creativity and

capacity for innovation, while blending theoretical knowledge and

understanding with practical applications, by means of activities

such as internships, simulation and shadowing.

The College of Business Administration (COBA) seeks to

inculcate life-long learning aspirations in our students, an

approach which will help you to keep abreast of the dynamic

international markets in which you will repeatedly test your

mettle. COBA also prepares our students for entry-level

employment in management, while aspiring to the highest

standards of professionalism and integrity.

The specializations offered through COBA undergraduate

programs are:

• Finance• Accounting• Business Management• E-Commerce and Marketing• Human Resources Management• Insurance and Risk Management• Hospital and Healthcare Management• Logistics and Supply Chain Management• Master in Business Administration

Accordingly, the American University in the Emirates provides a

passport to a successful career in management, across the eight

College of Business Administration

disciplinary areas listed above. A functional understanding of

these disciplines will help graduates engage with the corporate,

service-oriented economy and the evolving employment market

in a manner that will encourage success. COBA flexibly offers

course sections during the weekend, as well as weekdays and

evenings, so as to make it easier for students who are working to attend and participate in classes.

COBA’s undergraduate and graduate programs of study allow students to develop a variety of multidisciplinary strengths, which

are especially tailored for the GCC business environment, and which address the best practice international business solutions

available in the evolving 21st century. The curricular and co-curricular opportunities available to students are calibrated to

increase your confidence self-esteem, and sense of accomplishment, while preparing you for satisfying careers in business

employment, entrepreneurship or education, following graduation.

EFFICIENT

College of Media and Mass Communication

The College of Media and Mass Communication (CMMC) offers

programs at undergraduate and graduate levels in the following

concentrations:

• Media Sales • Radio and TV• Public Relations• International Relations• Master of Arts in Diplomacy

The above programs facilitate intellectual stimulation to generate

a desire for learning in the students. The programs empower them

through a sustainable environment of academic practices to meet

challenges of a collaborative and competitive environment that

provides opportunities of cultural inclusiveness, internationalism,

and higher education.

The AUE graduate program in Diplomacy helps students to

understand the asymmetric nature of conflict while providing the

vital human framework for the development of international society

in a globalized world. The program enhances mediation skills in

increasingly complex patterns of the international environment,

including cultural, religious, economic and political aspects – both

within and between nation states.

This course is ideally suited for those students who wish to

pursue professional careers and can benefit by being informed by

diplomatic theory and practice, mediation and negotiation. The

program is offered during weekends to allow professionals from this

background to benefit from such sessions.

COMPUTATION

College of Computer Information Technology

The College of Computer Information Technology (CCIT) provides

a long-term focus on building excellence in its programs and

developing a quality learning environment for its students so that

the mission, goals and objectives are met and the vision of the

university is upheld. Achieving these goals requires resources to

build and sustain faculty capacity, enhance student experiences

inside and outside of the classroom, and improve the teaching

and research infrastructure. CCIT aims to offer hands-on training

integrated accredited Bachelor and Master’s Degree Programs

which are as follows:

• Digital Forensics • Network Security • Information Technology Management • Master in Library and Information Sciences

The above programs demand students to be simultaneously and

sequentially involved with diverse disciplines and concepts. They

are structured to be taught the fundamentals of disciplines and to

reflect changes in the professions. Currently, CCIT provides quality

teaching that creates an environment in which interested students

can achieve full potential.

The AUE plans to increase the number of Library and Information

Science graduates in the next 10 years to serve the rapidly

changing needs of the future librarians, archivists and information

professionals through the first accredited master program in

Library Information Science in UAE. The program will prepare

graduates to serve in schools, in public, academic or specialized

libraries in archives and in business and corporate settings, where

the effective management of information is crucial. The program

has flexible timings for for working people.

CREATIVITY

College of Fine Arts and Design

The College of Fine Arts and Design (CFAD) offers new artists and

future designers with a broad range of specializations in the field

of design. The idea is to learn to conceptualize, create and produce

quality artifacts in their respective fields, and to utilize the latest

electronic applications and emerging technologies to stay current

with the industry. The college offers the following undergraduate

programs:

• Interior Design• Fashion Design• Graphic Design• Digital Animation

The above programs give students a sense of the future range of

business, and link up with the promotion of creative arts and the

cultural industry. In the same context, the use of human art, design

science and information technology allows job creation, a reflection

on heritage, the development of a continuum of skills and people to

benefit on cultural, environmental, and societal levels.

College of Law

The College of Law (CLAW) offers an undergraduate program in Law and constitutes a vibrant scholarly community that contributes to

academic and public policy discourse on a wide range of legal issues. The faculty imparts theoretical and skill-oriented teaching that meets

the standards of academic and public policy debate. The College gives minute attention to writing and to clinical and trial advocacy that link

law and technology and, thus, anticipates future developments in legal issues. The program is also available during weekends.

PIONEERS

The College of Education

The College of Education provides the basis for a range of core 21st

century skills, including knowledge of human communication

and culture, and knowledge of the natural world. Students will be

expected to demonstrate high levels of oral and written language, and

to apply information literacy, numeracy and effective intercultural

communication skills. There is an emphasis on utilizing problem-

solving skills to address ethical, environmental and global issues in

real world settings, with the ultimate aim to undertake research to

test theory.

The College of Education provides a sound basis for the skills and

knowledge required for the student’s successful pursuit of studies

at AUE. There is an emphasis on acquiring and improving writing,

reading, speaking and listening skills in English and Arabic. In

addition, the College of Education offers courses that lay the

foundation for courses that are offered by the other colleges. These

include Islamic Culture, Natural Sciences, General Statistics,

Computer Literacy, General Psychology, General Mathematics, UAE

and GCC Society, Study and Learning Skills, English for Specific

Purposes, Introduction to Social Sciences, and Introduction to IT

and Applications.

Masters Programs at AUE

The American University in the Emirates offers three graduate programs of study at present:

• Master in Business Administration (College of Business Administration) • Master in Library and Information Science (College of Computer Information Technology) • Master of Arts in Diplomacy (College of Media and Mass Communication).

Master in Business Administration (MBA)Are you a student with a first degree seeking to build upon your

current base of business knowledge and professional development?

Do you want to delve deeper into subjects such as Managerial

Economics, Financial Management, and the Management of

Information Technology? Or perhaps, your career interests attract

you to academic studies such as Management Accounting, Strategic

Management, or Leadership and Change Management. In order to

develop a strong foundation for your continuing or future career

in business, you actually need an integrated set of business skills

– all of the above - to which may be added Project Management,

Total Quality Management, Innovation and Entrepreneurship,

e-Commerce and International Trade. Whether you wish to become

an auditor, accountant, cost estimator, financial analyst, marketing

manager, insurance underwriter, revenue agent, mediation

specialist, or many other career options, the AUE MBA Program

provides you with the analytical tools required for decision-making

in a complex global environment, the organizational skills needed

for project or policy implementation, and a range of competences

essential to your success.

Master in Library and Information Science (MLIS)If you have successfully completed an undergraduate degree at a

licensed or accredited university in any discipline, with a CGPA

not less than 2.5, you might wish to consider the MLIS Program.

Have you heard of specialized Library management software such

as Symphony? Are you interested in information technology

applications to library information services? Would you like to

develop advanced skills in undertaking independent research

and project evaluation? Accessible information is the lifeblood of

any organization. AUE’s MLIS Program enables understanding

and application of how information can best be organized,

structured, retrieved, managed, and disseminated in a variety

of formats. This program uses lectures, tutorials, group-work,

seminars and laboratory sessions that allow students to develop a

clear understanding of the principles and ideas of contemporary

information management. Whether you wish to become a

librarian, library manager, researcher, information and research

management specialist, information analyst, or an executive in the

public or private sector, this program will help you to build your

professional future. As Sheikh Zayed Bin Sultan Al Nahyan once

noted, “Education is like a lantern which lights your way in a dark

alley.” The MLIS degree program at the American University in the

Emirates is available to help light your way.

Master of Arts in Diplomacy (MAD)Would you like to serve your country as a diplomatic officer

working in an Embassy, or at the United Nations in New York or

Geneva, or as an intelligence or security specialist? AUE’s Master

of Arts in Diplomacy Program can empower and equip you with

the necessary knowledge and competences, including awareness

of the need to participate in promoting reciprocal global respect,

understanding, and accepted cultural diversity. This is because 21st

century society is informed, entertained, persuaded and shaped

by international and intercultural communication. This program

is intended to empower current, potential and future diplomats

working in government, civil society and in business with the skills

required for success, such as critical thinking, language analysis,

negotiation and media communication competences, conflict

resolution at individual, organizational and political levels, and

diplomatic report writing. Whether you wish to become a career

diplomat, public relations officer, trade negotiator, information or

media officer, international relations researcher, UN staff member,

NGO expert or advisor, liaison officer at a consulate or embassy, or

an international mediator, this program can help you to build your

professional future. As Sheikh Mohammed Bin Zayed Al Nahyan has

remarked, “The future holds no place for those who lack knowledge

and education.” Since many of the critical challenges, opportunities

and threats evident in the twenty-first century are international,

the AUE Masters of Arts in Diplomacy Program provides you with a

set of critical professional competences that can be used effectively

in multiple career arenas.

IN TOUCHWITH TOMORROW

English Language Institute

Students who do not meet the admission requirement in terms of the minimum TOEFL or IELTS test score attend English language

courses (beginning, intermediate, and advanced levels, or TOEFL / IELTS preparation courses) offered by ELI until they pass a standardized

test. Thereafter, all AUE students take courses in academic writing and English for specific purposes, which are mainly taught by ELI

faculty.

Continuing Education and Training Institute

Foundation Program

The AUE conducts professional training and similar activities through its Continuing Education and Training Institute. The idea is to

encourage professionals to enhance their knowledge and stay up-to-date with new developments.

Depending on the field, these requirements may be satisfied through the other six colleges, extension courses, conferences and seminars.

Although individual professions may have different standards, the accepted standard of ten contact hours of professional courses is

practiced. The method of delivery of education is through classroom lectures, visits, laboratory work and table top exercises. In addition to

independent study, the use of conference-type group study, including study networks, and break out group activities are used to facilitate

learning.

The AUE started a new program for high school graduates who scored less than 60% in their high school examinations. The Foundation

Program is designed to qualify these students to choose a variety of undergraduate level programs at AUE.

The Foundation Program consists of a two-semester bridging program between high school and the university. This gives students an

opportunity to enhance their prospects in undergraduate studies.

AUE Scholarships Program

The AUE Scholarship Programs is competitive, merit-based

programs that provide opportunities for studying at AUE. The

objectives of the Scholarship Program are intended to assist

students to continue their education and to make an excellent mark

on their way to attain knowledge, skills, experience, and wisdom.

Scholarship recipients must be able to meet the requirements in

terms of the criteria and continue to improve their performance.

The scholarship programs include the following:

Merit Tuition Discount• Students, who achieved an average of 95 % and above

in high school, are eligible for a merit discount of 25% of tuition fees.

• Students, who achieved an average of 90.00 to 94.99 % in high school, are eligible for a merit discount of 15% of tuition fees.

• Students, who achieved an average of 85.00 to 89.99 % in high school, are eligible for a merit discount of 10 % of tuition fees.

• Students, who maintain a minimum CGPA of 3.6 and above, are eligible for a merit discount of 10% of tuition fees.

Family Tuition DiscountStudents who enrolled simultaneously with more than one brother/

sister at AUE as full-timer will receive tuition fees discount of 20%

after the first and up to five siblings. Couples are also offered tuition

fee discount of 20%.

Corporate DiscountThe AUE has a partnership agreement with various government

and certain private organizations that allows eligible employees to

obtain 10-20% discounts in their tuition fees.

Financial Aid and Special DiscountsThe AUE also helps students who cannot afford to pay full tuition

fees. At the beginning of each academic semester the Financial Aid

Committee reviews such cases and determines special financial

discounts for eligible students ranging from 10% to 100% of their

tuition fees.

Payment Through Installments• By 2 Installments: 50% down payments of the total

tuition fees made on the same day of registration, the second 50% to be paid within the next two months by postdated cheques.

• By 3 Installments: 60% down payments of the total tuition fees made on the same day of registration. The second and third installments (20% each) to be paid within the next two months by postdated cheques.