The American University in the Emirates – AUE as we are
affectionately known – is one of the most rapidly growing
universities in the United Arab Emirates. Why do so many
students want to study here? This is because AUE offers an
American curriculum, taught by highly regarded faculty, who
seek to engage our students in excellent learning experiences.
AUE faculty members collectively value our hard-earned
reputation for high quality in teaching and related research,
and seek to promote intercultural understanding and respect,
not as an alternative to a sense of cultural and national identity,
but as an essential part of the rapidly changing 21st Century
international, regional and national environment.
AUE also offers students an accredited undergraduate, graduate,
and professional programs that encourage you to become
proactive, reflective and critical thinkers and researchers. AUE
students learn to become part of a fully engaged community,
whose members embrace their own culture and are responsive
to other cultures and views.
The American University in the Emirates is motivated by a
sense of direction to create a better world through education.
This motivation informs the environment for teaching, learning
and collaboration in daily work, in such a way that encourages
potential new faculty and staff who are attracted to our vision and
values to join us, and to help to further develop the University.
AUE
The AUE has grown into a very significant university in a short
span of time. The University has established a reputation for
offering quality accredited academic programs, that are also
career-relevant. The American University in the Emirates
is committed to prepare exemplary leaders, scholars and
practitioners in various disciplines, so that young graduates,
from home and abroad, are encouraged to become life-long
learners in their chosen profession.
The ambitious goals of pursuing the provision of quality
education with measurable outcomes that were drawn up in
2007 have led to new achievements over the years. Currently the
university has six colleges:
• College of Business Administration (COBA)• College of Media and Mass Communication (CMMC) • College of Computer Information Technology (CCIT)• College of Fine Arts and Design (CFAD) • College of Education (CEDU)• College of Law (CLAW)
The AUE, also, has several institutes and centres, including an
English Language Institute, Continuing Education and Training
Institute, Technology Incubation Center, and a Guidance and
Counseling Center.
The University has committed itself to the professional development
of its faculty and staff, applying a long-term initiative. Within AUE,
academic understanding is developed and knowledge is imparted
to its students in order to respond to an ever-challenging world.
The new millennium demands that technological knowledge must
be complemented globally by a focus upon peace and stability,
understanding, negotiation, and partnership.
To ensure that an environment of trust and confidence is present,
the AUE has highly qualified faculty, state-of-the-art facilities,
accredited partners, and an expanding student body. This reflects
the nation’s economic and cultural wealth, the aspiration for
knowledge of its people, the learning skills of the population,
and the use of new technologies that enhance quality of life.
The AUE has emerged as a national leader in professional
education, where teacher-scholars impart knowledge and ideas
to student learners. Most programs within each academic
unit are planned in such a way as to allow students to gain
practical experience. The American University in the Emirates
will continue to offer innovative, excellent programs of higher
education that provide lasting benefits to the students of the
nation, the region and the world.
Our Commitment
AUE Strategic Vision
AUE is dedicated to be one of the leading liberal higher
educational institutions, providing an integrated pathway for
students to become creative, effective, and productive members
of the community.
Strategic FocusThe 21st century University is ideally an arena for the provision,
discussion, internalization and further development of
knowledge, as well as a trainer of young minds, transmitting a
culture of lifelong learning, affirming social values, responding
to environmental demands, developing research competences,
providing training and public service.
AUE’s leadership team works closely with faculty members
and administrative units to exemplify the vision and mission
of such a university, applying best practices, while adapting to
dynamic environmental change. As a result of its positioning
and transformational strategies, AUE continues to build upon its
strengths and exploit its opportunities effectively, realizing our
vision and fulfilling our mission, while focusing upon quality
assurance and enhancement.
Since AUE’s inception in 2007, with an ever-increasing number
of students each year, the University has engaged in a long-term
strategic planning process. This allows for continuing growth,
while affirming the values of strong academic and professional
standards, equality of opportunity, integrity and leadership that
is intent upon maintaining social, cultural, and religious values
as well as environmental sustainability.
AUE continues to establish itself as a globally competitive
institution of higher education, maintaining high-quality in
its academic activities through consistent attention to quality
assurance and institutional effectiveness, as well as efficient
financial management. The University remains committed to
fostering a research-intensive culture and knowledge transfer
through student-centered activities. We are passionate about
ways of identifying and implementing solutions to the multiple
social, environmental, economic, security and environmental
challenges of the current millennium. .
The University’s overarching goal is to implement our vision
and mission in such an excellent manner as to ensure that
AUE is recognized as a notable regional University by 2025.
To this end, AUE seeks to build regional and international
strategic alliances with a number of selected, highly regarded
universities around the globe, for collaborative purposes that
include the pursuit of best practices in teaching and learning,
academic internationalization, joint research and development,
and means of most effectively addressing national, regional and
global environmental, security, political, cultural, religious,
economic and social responsibilities.
AUE Mission
AUE is committed to offering quality, multidisciplinary, research,
and career-oriented academic degree programs to prepare students
for successful employment and continuing higher education.
The AUE is characterized by its unique history, its commitment
to bilingualism, its location in the UAE, and its location at the
international crossroads of Dubai. Its special commitment to
promote Arab culture adds to its multiculturalism. As a result
and through the ground-breaking work of the government and
international partners, it is uniquely positioned among UAE’s
research-intensive universities to give the students a remarkable
education, to enrich their intellectual, social and cultural life and
to help AUE achieve greater international prominence.
The AUE aspires to be a reference point and integral part of
UAE society and to be counted among world class international
universities. It will be distinguished by its search for excellence
in research, a high quality learning environment, its passion
for innovation, its leadership model, and its openness to accept
challenges in its educational mission.
The AUE does its utmost to help students expand their critical thinking, probe into their own and international culture, and boost their
creativity. It supports the inquiry based approach to learning and encourages students to take full advantage of university life to become
well-rounded, responsible citizens and leaders of the society. In order to attain these goals, the following core values are encouraged:
• Quality of Life• Innovation and Creativity• Respect and Dignity for all • Openness, Trust, and Integrity• Stewardship and Economic Viability• Equal Opportunities and Recognition • Persistence and Entrepreneurialism • Safety and Environmental Responsibility • Teamwork and Partnership for Common Goals
AUE Core Values
The University goals are:
• To offer quality career-oriented academic programs to meet market demands• To prepare students for pursuing their higher education to further their knowledge and skills• To provide holistic education• To establish and enhance interrelationships among the universities, business and communities• To develop knowledge based on applied and basic research in various fields of study
AUE Goals
Would you like to learn how to succeed in business, and to be an
entrepreneur? The first step is to become familiar with the concepts
and tools of business disciplines such as strategic management,
finance, accounting, marketing and human resources
management. At the same time, a successful entrepreneur
needs to sharpen his or her critical thinking skills, creativity and
capacity for innovation, while blending theoretical knowledge and
understanding with practical applications, by means of activities
such as internships, simulation and shadowing.
The College of Business Administration (COBA) seeks to
inculcate life-long learning aspirations in our students, an
approach which will help you to keep abreast of the dynamic
international markets in which you will repeatedly test your
mettle. COBA also prepares our students for entry-level
employment in management, while aspiring to the highest
standards of professionalism and integrity.
The specializations offered through COBA undergraduate
programs are:
• Finance• Accounting• Business Management• E-Commerce and Marketing• Human Resources Management• Insurance and Risk Management• Hospital and Healthcare Management• Logistics and Supply Chain Management• Master in Business Administration
Accordingly, the American University in the Emirates provides a
passport to a successful career in management, across the eight
College of Business Administration
disciplinary areas listed above. A functional understanding of
these disciplines will help graduates engage with the corporate,
service-oriented economy and the evolving employment market
in a manner that will encourage success. COBA flexibly offers
course sections during the weekend, as well as weekdays and
evenings, so as to make it easier for students who are working to attend and participate in classes.
COBA’s undergraduate and graduate programs of study allow students to develop a variety of multidisciplinary strengths, which
are especially tailored for the GCC business environment, and which address the best practice international business solutions
available in the evolving 21st century. The curricular and co-curricular opportunities available to students are calibrated to
increase your confidence self-esteem, and sense of accomplishment, while preparing you for satisfying careers in business
employment, entrepreneurship or education, following graduation.
College of Media and Mass Communication
The College of Media and Mass Communication (CMMC) offers
programs at undergraduate and graduate levels in the following
concentrations:
• Media Sales • Radio and TV• Public Relations• International Relations• Master of Arts in Diplomacy
The above programs facilitate intellectual stimulation to generate
a desire for learning in the students. The programs empower them
through a sustainable environment of academic practices to meet
challenges of a collaborative and competitive environment that
provides opportunities of cultural inclusiveness, internationalism,
and higher education.
The AUE graduate program in Diplomacy helps students to
understand the asymmetric nature of conflict while providing the
vital human framework for the development of international society
in a globalized world. The program enhances mediation skills in
increasingly complex patterns of the international environment,
including cultural, religious, economic and political aspects – both
within and between nation states.
This course is ideally suited for those students who wish to
pursue professional careers and can benefit by being informed by
diplomatic theory and practice, mediation and negotiation. The
program is offered during weekends to allow professionals from this
background to benefit from such sessions.
College of Computer Information Technology
The College of Computer Information Technology (CCIT) provides
a long-term focus on building excellence in its programs and
developing a quality learning environment for its students so that
the mission, goals and objectives are met and the vision of the
university is upheld. Achieving these goals requires resources to
build and sustain faculty capacity, enhance student experiences
inside and outside of the classroom, and improve the teaching
and research infrastructure. CCIT aims to offer hands-on training
integrated accredited Bachelor and Master’s Degree Programs
which are as follows:
• Digital Forensics • Network Security • Information Technology Management • Master in Library and Information Sciences
The above programs demand students to be simultaneously and
sequentially involved with diverse disciplines and concepts. They
are structured to be taught the fundamentals of disciplines and to
reflect changes in the professions. Currently, CCIT provides quality
teaching that creates an environment in which interested students
can achieve full potential.
The AUE plans to increase the number of Library and Information
Science graduates in the next 10 years to serve the rapidly
changing needs of the future librarians, archivists and information
professionals through the first accredited master program in
Library Information Science in UAE. The program will prepare
graduates to serve in schools, in public, academic or specialized
libraries in archives and in business and corporate settings, where
the effective management of information is crucial. The program
has flexible timings for for working people.
College of Fine Arts and Design
The College of Fine Arts and Design (CFAD) offers new artists and
future designers with a broad range of specializations in the field
of design. The idea is to learn to conceptualize, create and produce
quality artifacts in their respective fields, and to utilize the latest
electronic applications and emerging technologies to stay current
with the industry. The college offers the following undergraduate
programs:
• Interior Design• Fashion Design• Graphic Design• Digital Animation
The above programs give students a sense of the future range of
business, and link up with the promotion of creative arts and the
cultural industry. In the same context, the use of human art, design
science and information technology allows job creation, a reflection
on heritage, the development of a continuum of skills and people to
benefit on cultural, environmental, and societal levels.
College of Law
The College of Law (CLAW) offers an undergraduate program in Law and constitutes a vibrant scholarly community that contributes to
academic and public policy discourse on a wide range of legal issues. The faculty imparts theoretical and skill-oriented teaching that meets
the standards of academic and public policy debate. The College gives minute attention to writing and to clinical and trial advocacy that link
law and technology and, thus, anticipates future developments in legal issues. The program is also available during weekends.
The College of Education
The College of Education provides the basis for a range of core 21st
century skills, including knowledge of human communication
and culture, and knowledge of the natural world. Students will be
expected to demonstrate high levels of oral and written language, and
to apply information literacy, numeracy and effective intercultural
communication skills. There is an emphasis on utilizing problem-
solving skills to address ethical, environmental and global issues in
real world settings, with the ultimate aim to undertake research to
test theory.
The College of Education provides a sound basis for the skills and
knowledge required for the student’s successful pursuit of studies
at AUE. There is an emphasis on acquiring and improving writing,
reading, speaking and listening skills in English and Arabic. In
addition, the College of Education offers courses that lay the
foundation for courses that are offered by the other colleges. These
include Islamic Culture, Natural Sciences, General Statistics,
Computer Literacy, General Psychology, General Mathematics, UAE
and GCC Society, Study and Learning Skills, English for Specific
Purposes, Introduction to Social Sciences, and Introduction to IT
and Applications.
Masters Programs at AUE
The American University in the Emirates offers three graduate programs of study at present:
• Master in Business Administration (College of Business Administration) • Master in Library and Information Science (College of Computer Information Technology) • Master of Arts in Diplomacy (College of Media and Mass Communication).
Master in Business Administration (MBA)Are you a student with a first degree seeking to build upon your
current base of business knowledge and professional development?
Do you want to delve deeper into subjects such as Managerial
Economics, Financial Management, and the Management of
Information Technology? Or perhaps, your career interests attract
you to academic studies such as Management Accounting, Strategic
Management, or Leadership and Change Management. In order to
develop a strong foundation for your continuing or future career
in business, you actually need an integrated set of business skills
– all of the above - to which may be added Project Management,
Total Quality Management, Innovation and Entrepreneurship,
e-Commerce and International Trade. Whether you wish to become
an auditor, accountant, cost estimator, financial analyst, marketing
manager, insurance underwriter, revenue agent, mediation
specialist, or many other career options, the AUE MBA Program
provides you with the analytical tools required for decision-making
in a complex global environment, the organizational skills needed
for project or policy implementation, and a range of competences
essential to your success.
Master in Library and Information Science (MLIS)If you have successfully completed an undergraduate degree at a
licensed or accredited university in any discipline, with a CGPA
not less than 2.5, you might wish to consider the MLIS Program.
Have you heard of specialized Library management software such
as Symphony? Are you interested in information technology
applications to library information services? Would you like to
develop advanced skills in undertaking independent research
and project evaluation? Accessible information is the lifeblood of
any organization. AUE’s MLIS Program enables understanding
and application of how information can best be organized,
structured, retrieved, managed, and disseminated in a variety
of formats. This program uses lectures, tutorials, group-work,
seminars and laboratory sessions that allow students to develop a
clear understanding of the principles and ideas of contemporary
information management. Whether you wish to become a
librarian, library manager, researcher, information and research
management specialist, information analyst, or an executive in the
public or private sector, this program will help you to build your
professional future. As Sheikh Zayed Bin Sultan Al Nahyan once
noted, “Education is like a lantern which lights your way in a dark
alley.” The MLIS degree program at the American University in the
Emirates is available to help light your way.
Master of Arts in Diplomacy (MAD)Would you like to serve your country as a diplomatic officer
working in an Embassy, or at the United Nations in New York or
Geneva, or as an intelligence or security specialist? AUE’s Master
of Arts in Diplomacy Program can empower and equip you with
the necessary knowledge and competences, including awareness
of the need to participate in promoting reciprocal global respect,
understanding, and accepted cultural diversity. This is because 21st
century society is informed, entertained, persuaded and shaped
by international and intercultural communication. This program
is intended to empower current, potential and future diplomats
working in government, civil society and in business with the skills
required for success, such as critical thinking, language analysis,
negotiation and media communication competences, conflict
resolution at individual, organizational and political levels, and
diplomatic report writing. Whether you wish to become a career
diplomat, public relations officer, trade negotiator, information or
media officer, international relations researcher, UN staff member,
NGO expert or advisor, liaison officer at a consulate or embassy, or
an international mediator, this program can help you to build your
professional future. As Sheikh Mohammed Bin Zayed Al Nahyan has
remarked, “The future holds no place for those who lack knowledge
and education.” Since many of the critical challenges, opportunities
and threats evident in the twenty-first century are international,
the AUE Masters of Arts in Diplomacy Program provides you with a
set of critical professional competences that can be used effectively
in multiple career arenas.
English Language Institute
Students who do not meet the admission requirement in terms of the minimum TOEFL or IELTS test score attend English language
courses (beginning, intermediate, and advanced levels, or TOEFL / IELTS preparation courses) offered by ELI until they pass a standardized
test. Thereafter, all AUE students take courses in academic writing and English for specific purposes, which are mainly taught by ELI
faculty.
Continuing Education and Training Institute
Foundation Program
The AUE conducts professional training and similar activities through its Continuing Education and Training Institute. The idea is to
encourage professionals to enhance their knowledge and stay up-to-date with new developments.
Depending on the field, these requirements may be satisfied through the other six colleges, extension courses, conferences and seminars.
Although individual professions may have different standards, the accepted standard of ten contact hours of professional courses is
practiced. The method of delivery of education is through classroom lectures, visits, laboratory work and table top exercises. In addition to
independent study, the use of conference-type group study, including study networks, and break out group activities are used to facilitate
learning.
The AUE started a new program for high school graduates who scored less than 60% in their high school examinations. The Foundation
Program is designed to qualify these students to choose a variety of undergraduate level programs at AUE.
The Foundation Program consists of a two-semester bridging program between high school and the university. This gives students an
opportunity to enhance their prospects in undergraduate studies.
AUE Scholarships Program
The AUE Scholarship Programs is competitive, merit-based
programs that provide opportunities for studying at AUE. The
objectives of the Scholarship Program are intended to assist
students to continue their education and to make an excellent mark
on their way to attain knowledge, skills, experience, and wisdom.
Scholarship recipients must be able to meet the requirements in
terms of the criteria and continue to improve their performance.
The scholarship programs include the following:
Merit Tuition Discount• Students, who achieved an average of 95 % and above
in high school, are eligible for a merit discount of 25% of tuition fees.
• Students, who achieved an average of 90.00 to 94.99 % in high school, are eligible for a merit discount of 15% of tuition fees.
• Students, who achieved an average of 85.00 to 89.99 % in high school, are eligible for a merit discount of 10 % of tuition fees.
• Students, who maintain a minimum CGPA of 3.6 and above, are eligible for a merit discount of 10% of tuition fees.
Family Tuition DiscountStudents who enrolled simultaneously with more than one brother/
sister at AUE as full-timer will receive tuition fees discount of 20%
after the first and up to five siblings. Couples are also offered tuition
fee discount of 20%.
Corporate DiscountThe AUE has a partnership agreement with various government
and certain private organizations that allows eligible employees to
obtain 10-20% discounts in their tuition fees.
Financial Aid and Special DiscountsThe AUE also helps students who cannot afford to pay full tuition
fees. At the beginning of each academic semester the Financial Aid
Committee reviews such cases and determines special financial
discounts for eligible students ranging from 10% to 100% of their
tuition fees.
Payment Through Installments• By 2 Installments: 50% down payments of the total
tuition fees made on the same day of registration, the second 50% to be paid within the next two months by postdated cheques.
• By 3 Installments: 60% down payments of the total tuition fees made on the same day of registration. The second and third installments (20% each) to be paid within the next two months by postdated cheques.