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GfK DIGITALTECHNOLOGYConsumer Experiences

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History More than 75 Years Experience, Financially Strong & Stable

Sales $1.8 Billion in 2011

Services Primary Market Research - Full Service• Quantitative• Qualitative• Customer Satisfaction• Loyalty• Mystery Shopping

Employees More than 11,000 full-time staff

Growth 6% in 2011

GfK Group - Public Company based in Nuremberg, Germany

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GfK Group — Worldwide Coverage, More than 100 Countries

AlbaniaAlgeriaArgentinaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBoliviaBosnia-HerzegovinaBotswanaBrazilBulgariaCambodiaCanadaChile

ChinaColombia CroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGeorgiaGermanyGreeceGuatemalaHong KongHungaryIndia

IndonesiaIranIraqIrelandIsraelItalyIvory CoastJapanJordanKazakhstanKenyaKoreaKuwaitKyrgyzstanLatviaLebanonLibyaLithuania

MacedoniaMalaysiaMexicoMontenegroMoroccoMozambiqueNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugal

QatarRomaniaRussiaSaudi-ArabiaSenegal SerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSudanSwedenSwitzerlandSyriaTajikistanTaiwanTanzania

ThailandTunesiaTurkeyTurkmenistanUgandaUkraineUnited Arab Emirates United KingdomUruguayUSAUzbekistanVenezuelaVietnamYemen

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Our 360° Organization—Client Driven Needs Drive The Creation Of Expert Teams Who Achieve Synergies

Automotive

Shopper & Retail Strategy

Consumer & Retail

Financial Services

Digital Technology

Media & Communications

Healthcare

Brand TrackingConsumer Trends

Customer Loyalty

NPDPublic Affairs &

Corporate Communications

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Consumer Experiences — US Locations

Northeast

Alexandria, Virginia

Blue Bell, Pennsylvania

Boston, Massachusetts

Chelsea Market, New York (Headquarters)

East Hanover, New Jersey

Harrison, New York

Park Avenue South, New York—401 Park Ave.

Park Avenue South, New York—440 Park Ave.

Wayne (Philadelphia), Pennsylvania

Princeton, New Jersey

Roseland, New Jersey

Washington, D.C.

Westport, Connecticut

Midwest

Ann Arbor, Michigan

Chicago, Illinois—420 North Wabash Ave.

Chicago, Illinois—230 West Monroe Street

Cincinnati, Ohio—250 East 5th Street

Cincinnati, Ohio—10300 Alliance Road

Minneapolis, Minnesota

Southfield (Detroit), Michigan

West

Burbank, California

Gardena, California

Irvine, California

San Francisco, California

Palo Alto, California

St. Louis, Missouri (Healthcare)

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GfK Consumer Experiences US — Six Sectors of Expertise

AutomotiveConsumer

& RetailFinancial Services Healthcare

DigitalTechnology

Media & Communi-

cations

Global TeamMore than 300 technology

research experts around the world

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DigitalTechnology

GfK Custom Research US – Digital Technology Sector

Subject Matter Experts

Virtualization

Cloud Computing

New Product Development

Brand & Communication

Segmentation

Customer Loyalty

User Experience

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Research Audiences• B2B and B2C Research

Category Expertise• Wireless, Software, Hardware, Gaming, Entertainment,

eCommerce, Cable, Internet and more

Methods• Market Segmentation• Brand Tracking • Usage & Behavior• Feature & Price Optimization• Innovation • User Experience• Digital • Shopper Insights• Marketing Science/Advanced Analytical Modeling

GfK Custom Research US – Thought Leaders in Technology

DigitalTechnology

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Because we deliver strategic, fact-based insights that drive business decisions and create value.

How? • Technology Sector Expertise – Consumer & Enterprise • Proven Research Heritage• Global Coverage • We have a Point of View • Broad Portfolio of Research Solutions • Senior GfK Team Member Involvement

Why GfK?

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GfK DIGITAL TECHNOLOGY

email: rick.vanderwal@gfk.com

Rick van der WalSan Francisco, CATel: (415) 762 1041