THE FASTEST GROWING MOTORSPORT IN THE WORLD

INTRODUCTION

Andreas ERIKSSON President First Corner

RX Lites is going to be the most EXCITING event ever!

Thank you for taking the time to examine the enclosed information about the RX Lites Series which is going to be held for the first time in the world under 2014 FIA World Rallycross Championship. We trust that the information contained within this document will offer an insight into RX Lites races and explain the characteristics that make RallycrossRX one of the fastest growing and exciting motorsports in the world. We also enclose information explaining how FirstCorner plan to develop the RX Lites races, give information about RX Lites and what business and engagement opportunities this Championship will present for our commercial partners, teams and sponsors. I do believe that sponsoring a global brand, is going to be an added value to your brand.

Through close co-operation with IMG, FirstCorner are confident that RX Lites Series Races are going to be the coolest and the most exciting race which will exceed the demands and expectations of modern consumers and offering our partners unrivalled engagement opportunities with a global fan base. We look forward to discussing these opportunities with you in greater detail.

“THE RALLYCROSS REVOLUTION” Motorsport News

WHAT IS RALLYCROSSRX/

“IT’S ALL THE BEST BITS ABOUT MOTORSPORT PACKED INTO 6 MINUTES, INLCUDING CRASHES, THE JUMPS, GOING SIDEWAYS AND THE CARS ARE FASTER THAN VIRTUALLY ANY OTHER CAR THAT LOOKS LIKE A CAR ON THIS PLANET – WHAT’S NOT TO LOVE” Tanner FOUST Top Gear USA presenter and RX event winner

RALLYCROSSRX/

“IT’S THE PERFECT ARENA SPORT, GUARANTEEING GREAT ACTION FOR BOTH LIVE AUDIENCES AND TV VIEWERS” Petter SOLBERG WRC Champion 2003

RallycrossRX is head to head, short sharp racing around mixed surface (dirt and tarmac) contained within amphitheatre venues. High profile drivers in high performance compact vehicles are equipped with twice the power of WRC cars accelerating from 0-60mph in less than 2 seconds. RX SuperCars accelerate faster than F1. These incredible machines drag race from the green lights, tackle jumps and ruts, and effortlessly drift around corners, all over a combination of mixed surfaces. RX is the ultimate motorsport battle. The whole spectacle can be viewed from the comfort of your grandstand seat. The audience never misses a single moment. RallycrossRX is the computer game in real life: The Motorsport of the 21st century. RallycrossRX in action:

http://www.youtube.com/watch?v=aupw1VKdp40

RallycrossRX is enjoyed by a wide cross section of fans. From the traditional Rallycross enthusiast to a new younger lifestyle fan, RallycrossRX satisfies the demands of the modern motorsport audience. A combination of top class competition supported with strong lifestyle and entertainment elements ensure that Rallycross fans of all ages are catered for through the new look FIA World Rallycross Championship.

THE RX AUDIENCE/

VS LIVE AUDIENCE DIGITAL AUDIENCE

Unique to RallycrossRX is a grid of vehicles unlike any other motorsport in the world. The RallycrossRX SuperCar represents the pinnacle of 4 wheel drive, turbo charged performance contained within relevant and relatable showroom based vehicles. When assembled on the start line of a mixed surface, undulating and challenging Rallycross circuit the Supercars of RallycrossRX deliver a sensational display of speed, action, dynamism and performance.

RX SuperCars/

“NOTHING BEATS THE FEELING OF A RALLYCROSS SUPERCAR. I’VE TRIED NASCAR, DTM AND LMP1,

BUT THESE CARS ARE THE BEST”

Mattias EKSTROM 2004 & 2007 DTM Champion

“ON A SPORTING SIDE, THIS IS ALSO A VERY TOUGH RACE.” Sebastien LOEB 9 times WRC Champion

THE RX DRIVERS/

THE RX DRIVERS/

With an average age of just 25 Years Old, RallycrossRX SuperCar drivers rank as some of the most fearless, skilful and competitive drivers in world motorsports. As well as native Rallycross drivers, RallycrossRX attracts world renowned competitors from a diverse motorsport background. From World Rally Championship to DTM and Open Wheel Formulae, the RallycrossRX grid is made up of a truly international field of multi discipline competitors, each bringing their own individual style and flair to the competition. This variety in driver experience not only enhances the entertainment of RX competitions but extends the reach of the World Rallycross Championship to new motorsport audiences around the world.

NATIONAL HEROES Including 15+ permanent drivers from 7 countries with an average age of 25.

SUPERSTAR WILDCARDS Including the likes of Sebastien Loeb, Tanner Foust, Mattias Ekstrom, Brian Deegan, Topi Hekkinen, Kris Meeke, Former F1 World Champion Jacques Villeneuve.

THE ANATOMY OF AN RX GRID

BRAND REACH Followers:

778K Likes:

24M

“WHEN YOU HAVE A CROWD LIKE THIS YOU ABSOLUTELY WANT TO PUT ON THE BEST SHOW POSSIBLE” Petter SOLBERG WRC Champion, 2003

THE RX EXPERIENCE/

“IF YOU EAT FILLET STEAK EVERY DAY, A FILLET STEAK GETS BORING AND A SANDWICH IS NICER. I GOT A SANDWICH THIS WEEKEND AND IT TASTED PRETTY GOOD” Mattias EKSTROM 2 times DTM Winner

A NEW MOTORSPORTS ENTERTAINMENT FESTIVAL Included in the international expansion of RallycrossRX will be an extended program of entertainment and live action. Working with our partners in Formula Drift and Monster Energy, RallycrossRX will act as the headline entertainment to a weekend festival of action sports and extreme motorsports. Features coming to RX Events from 2014:

/ Formula Drift / Off Road Racing Truck Demonstrations / FMX & Stunt Bikes / BMX & Skate Ramps / Fashion / Live Music & DJ’s / RC Racing / Interactive entertainment – Gaming and Console battles (Dirt)

THE RX EXPERIENCE/

“THEY (IMG) HAVE A LOT OF GREAT IDEAS AND PLANS FOR HOW THEY CAN MAKE THE SPORT REALLY BIG... LIKE ME, THEY ARE DOING EVERY THING FLAT OUT” Petter SOLBERG WRC Champion, 2003

THE RX EXPANSION/

PORTUGAL MAY UK MAY FINLAND JUNE NORWAY JUNE SWEDEN JULY BELGIUM JULY CANADA AUGUST FRANCE SEPTEMBER GERMANY SEPTEMBER ITALY SEPTEMBER TURKEY OCTOBER ARGENTINA NOVEMBER

2013

2014

2015+

CURRENT

STAGE 1 EXPANSION

STAGE 2 EXPANSION

2014 CALENDAR

THE RX EXPANSION/

WHAT IS RX Lites/ Two different types of cars drags in the pit during races, SuperCars and RX Lites. RX Lites are the 310 BHP cars which has also a remarkable performance on dirt. They weigh 1100kg and may race in the same track with SuperCars. RX Lites were dragged to race in 2013 in GRC, with GRC Lites in US for the first time. In 2014, RX Lites will appear globally with the unique integration to the FIA World RallyCross Championship.

Each race will last max 6 minutes, in app 30 races per day during the race weekend.

RX Lites races are going to be held in 7 countries in 3 Continents: Portugal, Great Britain, Finland, Canada, Italy, Sweden and Turkey between May 3rd and October 12th, 2014.

RX Lites PROFILE “These cars have been overbuilt from the outset to help contain running costs and the Performance makes these a real drivers car”

Andreas ERIKSSON President, FirstCorner

Engine 2.400 cc Mid-engine

Horsepower 310 BHP

Torque 300 Nm

Transmission Sadev BV5 4WD Central Transaxle Sequential

Gears 6 Forward, 1 Reverse

Brakes Alcon 4-piston calipers with 330mm discs F+R

Handbrake Sadev WRC Version

Dampers System Ohlins TTX44 Twin Tube with Progressive Damping

Wheels Motegi Racing Forged Lightweight Rallycross

FORD FIESTA ST SUPERCAR RX LITES VS VS

SPONSORSHIP

SPONSOR Sponsors to the World RX Lites Series enjoy a suite of commercial and promotional assets. ASSOCIATION Exclusive and prestigious partnership with a World RX Lites Series event. VISIBILITY Prominent branding across a globally distributed TV product to over 550 million homes. EXPERIENTAL Interactive event opportunities with over 140k World RX Lites fans per season. ENGAGEMENT Digital, promotional and visual awareness through all of the RX Lites channels. HOSPITALITY B2B and great entertainment in the heart of a World RX Lites Series event.

PRINCIPAL PARTNER// 1,800,000.- GBP

Team Swag Hoodies, T-shirts, Hats Marketing Collateral Press Releases, Team Posters, Signature Cards, Web Placements, Social Networking Placements OnSite Advertisements and Activations 1 Full Page ad on Official Program Big Screen activation during RX Lites Races Logo Spots ın the Interview Backdrop Dedicated photographer and Videographer Activation and Hospitality Building displays, Hospitality areas, Viewing Decks, DJ’s, Staffing, Logistics Building a VIP area including 20 Pax complimentary food & beverage 75 Tickets / Race Signed Merchandise and Photos for VIP Guests Social Media / Digital Viral Videos / 3 per event Social Media Promotions on all Channels (including Facebook, Twitter, YouTube, Instagram) Sweepstakes opportunities to include ride along’s, partner giveaways, team collateral, etc. Logos, buttons and links on official RX Lites channels

Designation / Principal Partner of RX Lites Series in 2014 FIA World Rallycross Championship Car 100% Branding for 3 cars Branding Area Event Title Rights (Company Name RX Lites) Category Exclusivity Rights to Name Usages 10% of Track Signage Powerful brand integration into paddock area 5 Exhibition Areas for activation TV Broadcast (Finals & Highlights) 8-10 min per race Team Gear Chest, Back, Shoulders, Arms Team Rig – Both Sides Hospitality Area Tents, Floor Mats, Awning, Tables,Chairs, Tool Boxes,etc. Crew Uniforms Shirts and Hats

ASSOCIATE PARTNER// 1,050,000.- GBP

OnSite Advertisements and Activations Half Page ad on Official Program Big Screen activation during RX Lites Races Logo Spots ın the Interview Backdrop Dedicated photographer and Videographer Activation and Hospitality Building displays, Hospitality areas, Viewing Decks, DJ’s, Staffing, Logistics, Building a VIP area including 10 Pax complimentary food & beverage 50 Tickets / Race Signed Merchandise and Photos for VIP Guests Social Media / Digital Viral Videos / 1 per event Social Media Promotions on all Channels including Facebook, Twitter, YouTube, Instagram Sweepstakes opportunities to include ride along’s, partner giveaways, team collateral, etc. Logos, buttons and links on official RX Lites channels

Designation / Associate Partner of RX Lites Series in 2014 FIA World Rallycross Championship Car 100% Branding for 1 car Branding Area Rights to Name Usages Powerful brand integration into paddock area 2 Exhibition Areas for activation TV Broadcast (Finals & Highlights) 8-10 min per race Team Gear – Suit Hospitality Area Tents, Floor Mats, Awning, Tables,Chairs, Tool boxes,etc. Crew Uniforms Shirts and Hats Team Swag Hoodies, T-shirts, Hats Marketing Collateral Press Releases, Team Posters, Signature Cards, Web Placements, Social Networking Placements

Designation / Experience Partner of RX Lites Series - 2014 FIA World Rallycross Championship Branding Area Rights to Name Usages Brand integration into paddock area TV Broadcast (Finals & Highlights) 8-10 min per race Marketing Collateral Press Releases, Team Posters, Signature Cards, Web Placements, Social Networking Placements Dedicated photographer and Videographer Activation and Hospitality Inviting VIP Guests 5 Pax complimentary food & beverage 25 Tickets / Race Signed Merchandise and Photos for VIP Guests Social Media / Digital Viral Videos / 1 per event Social Media Promotions on all Channels including Facebook, Twitter, YouTube, Instagram Sweepstakes opportunities to include ride-along’s, partner giveaways, team collateral, etc. Logos, buttons and links on official RX Lites channels

EXPERIENCE PARTNER// 95,000.- GBP / EVENT

GRAND SPONSORSHIP// 4,700,000.- GBP

Designation / Grand Partner of RX Lites Series in 2014 FIA World Rallycross Championship Car 100% Branding for 10 cars Branding Area Event Title Rights (Company Name RX Lites) Category Exclusivity Rights to Name Usages 10% of Track Signage Powerful brand integration into paddock area 10 Exhibition Areas for activation TV Broadcast (Finals & Highlights) 8-10 min per race Team Gear / 10 Pilots Chest, Back, Shoulders, Arms Team Rig – Both Sides Hospitality Area Tents, Floor Mats, Awning, Tables,Chairs, Tool Boxes,etc. Crew Uniforms / 20 Crew for 10 Pilots Shirts and Hats

Team Swag Hoodies, T-shirts, Hats Marketing Collateral Press Releases, Team Posters, Signature Cards, Web Placements, Social Networking Placements OnSite Advertisements and Activations 1 Full Page ad and 1 Half Page ad on Official Program Big Screen activation during RX Lites Races Logo Spots ın the Interview Backdrop Dedicated photographer and Videographer Activation and Hospitality Building displays, Hospitality areas, Viewing Decks, DJ’s, Staffing, Logistics Building a VIP area including 75 Pax complimentary food & beverage 150 Tickets / Race Signed Merchandise and Photos for VIP Guests Social Media / Digital Viral Videos / 5 per event Social Media Promotions on all Channels (including Facebook, Twitter, YouTube, Instagram) Sweepstakes opportunities to include ride along’s, partner giveaways, team collateral, etc. Logos, buttons and links on official RX Lites channels

PRICE MENU//

VEHICLE BRANDING

BRANDING AREA PRICES in GBP

CAR

%50 BRANDING / 1 CAR 85,000.00

%100 BRANDING / 1 CAR 150,000.00

LOGO (SMALL) 5,000.00

LOGO (MEDIUM) 7,500.00

LOGO (LARGE) 10,000.00

BRANDING ON EACH SIDE 15,000.00

BRANDING ON THE FRONT GLASS 40,000.00

BRANDINGS ON THE EACH BACKGLASSES 10,000.00

BRANDING ON THE TOP 30,000.00

BRANDING ON THE COWL PANEL 35,000.00

BRANDINGS ON THE FRONT BUMPER 10,000.00

BRANDING ON THE BACK BUMPER 10,000.00

BRANDING AREA PRICES

Event Title Rights (Company Name RX Lites)

200,000.00

Category Exclusivity

150,000.00

Rights to Name Usages

150,000.00

10% of track signage

50,000.00

Powerful brand integration into paddock area

10,000.00

Exhibition Area for activation

75,000.00

TV Broadcast (Finals & Highlights) 8-10 min per race

75,000.00

SERIES BRANDING PRICES in GBP

Team Gear – Driving suit

Right Chest 5,000.00

Left Chest 7,500.00

Back 3,000.00

Shoulders 1,000.00

Arms 2,000.00

Team Rig – sides 5,000.00

Hospitality Area – tents, floor mats, awning, tables, chairs, tool boxes, etc.

30,000.00

Crew Uniforms – shirts and hats 5,000.00

Team Swag – hoodies, t‐shirts, hats 5,000.00

Marketing Collateral – press releases, team posters, signature cards, web placements, social networking placements

20,000.00

1 full page ad on Official Programme 4,500.00

Big Screen Activation during RX Lite Races 22,000.00

Logo Spots on the Interview Backdrop 5,000.00

Dedicated photographer and a videographer 3,000.00

SOCIAL MEDIA / DIGITAL

Viral Videos

250,000.00

Social Media Promotions on all Channels including Facebook, Twitter, YouToube, Instagram, Pinterest

Sweepstakes opportunities to include tickets, ride-along’s, partner giveaways, team collateral, etc.

Logos, buttons and links on official RX Lites channels

ACTIVATION AND HOSPITALITY PRICES in GBP

Building displays, Hospitality areas / Viewing decks, DJ’s, staffing, logistics..etc 100,000.00

Building a VIP Area including complimentary food & beverage 150,000.00

VALUATION

Evaluation of the following elements of the FIA World Championship RallyCross RX Lites Media value of Broadcasting, Sponsorships, Social Media and the Event Venue presented below.

/ Global Broadcaster and stations from over 125 territories / countries, / Number and minutes of broadcasts per station, / Number of viewers per station, / Number of credits (opening & closing credits, break & match bumpers), / TV adv. CPT‘s per station,

Evaluation and Valuation is based on;

By;

/ Expert knowledge, / Earlier evaluations of market parties and media agencies, / Additional data sources, such as industry reports and the internet, / Actual and average net CPT‘s.

“IT IS QUITE LITERALLY MADE FOR TV, COMBINING BUMPER TO BUMPER ACTION WITH OFF ROAD SLIDING, THE SHORT SHARP ELIMINATION RACES GUARANTEE DRAMA AND ARE TAILOR MADE FOR THE INTERNET GENERATION.” James Attwood, Editor, Motorsport News

RallycrossRX and RX Lites arethe perfect motorsport format for television. Short laps, multiple races and challenging circuits ensure that races deliver an action packed and entertaining television product.

RX VISION & MEDIA/

RX TV MEDIA DISTRIBUTION /

HOME REACH COUNTRIES BROADCASTERS SNTV

550M 40 55+

400+

9 5 18 10 ALL 20 52 120 4 MINUTE MINUTE MINUTE HIGHLIGHT SHOWS

FULL LIVE BROADCAST

ONLINE REVIEWS

TRANSWORLD SPORT

ACTION SPORTS WORLD

CONEXION MOTOR

MOBIL 1 - THE GRID

180M

48M

15M

TOP 4 MAGAZINE SHOWS Households reached worldwide

2013 2014

US & CANADA 50,000,000 BE IN SPORT

UK & EIRE 4,000,000 BRITISH EUROSPORT

GERMANY 3,000,000 SPORT 1+

ITALY 4,736,000 SPORT ITALIA

PORTUGAL 600,000 SPORT TV

BELGIUM 3,300,000 SPORT 10

AUSTRIA 3,000,000 ORF SPORT PLUS

SPAIN 5,000,000 TV3

FRANCE 5,000,000 AB MOTUERS

GREECE 5,500,000 SPORT TV

CYPRUS 50,000 TV SPORTS CHANNEL

NORWAY 500,000 VIASAT SPORT

SWEDEN 500,000 VIASAT SPORT

FINLAND 400,000 VIASAT SPORT

DENMARK 600,000 VIASAT SPORT

ISRAEL 1,500,000 ANANEY

SOUTH AFRICA SETANTA TV

MIDDLE EAST 40,000,000 AL JAZEERA SPORTS

TURKEY 18,000,000 NTV SPORT

CZECH REPUBLIC 2,000,000 CTV SPORT

CROATIA 250,000 SPORT KLUB

UKRAINE 1,000,000 FIRST AUTOMOTIVE CHANNEL

SERBIA & MONTENEGRO 720,000 SPORT KLUB

BOSNIA HERZEGOVINA 180,000 SPORT KLUB

ROMANIA 7,000,000 GSPTV

POLAND 4,600,000 POLSAT SPORT

MACEDONIA 250,000 SPORT KLUB

HUNGARY 4,000,000 RTL

ESTONIA 500,000 VIASAT SPORT BALTIC

RUSSIA 5,000,000 NTV PLUS

MONGOLIA 250,000 EDGESPORT (SKY C&C)

CHINA 125,000,000

HONGKONG 700,000

THAILAND 500,000

MALAYSIA 1,800,000

MYANMAR 150,000

AUSTRALIA 1,740,000 FOX SPORT / SPEED

EDGESPORT (PPTV)

EDGESPORT (NOW TV)

1,000,000 EDGESPORT (ME TV)

EDGESPORT (ITV MEDIA)

EDGESPORT (ASTRO)

EDGESPORT (SKYNET)

1,000,000 EDGESPORT (INET)

52 MINUTE HIGHLIGHT SHOWS

120 MINUTE FULL LIVE BROADCAST

4 MINUTE ONLINE REVIEWS

TV COVERAGE & VIEWERSHIP ESTIMATION Average viewer per show is estimated based on TV Media Distribution coverage figures. Methodology: Reach vs average rating relationship for 10-15 stage events lasting around 6 months

TV MEDIA VALUE &

TOTAL UNDISCOUNTED

VALUATION

Undiscounted media value is calculated as: 134,640 seconds of exposure * average viewer per exposure * average TV CPT for each country * 1,5 coefficent of price premium for a sporting event.

# of shows

Minutes /show

Total minutes

Total seconds

Highlight Shows 10 52 520 31,200

Live Broadcast 12 120 1440 86,400

Online reviews 20 4 80 4,800

Total Shows 2040 122,400

Promo Spots 12,240

Total 134,640

*Source: WARC

TV MEDIA VALUE

Average CPT for a 30’ TVSpot (USD)*

343 million USD undiscounted value

TV MEDIA VALUE

UNDISCOUNTED TO SPONSORSHIP VALUE CONVERSION

The calculation considers discounting factors to relate signage exposure to TV advertising spots and to reflect the relative impact of passive signage exposure compared to regular TV advertising spots. •  10% of TVC – discounted value vs TV advertising •  Package value coefficient of 3:1

Undiscounted Value

10% of TVC Discounted

Value vs

TV advertising

Package Value Coefficient of

3:1

Principle Sponsor Coverage

Principle Sponsor Value

$343.406.637 $34.340.664 $11.446.888 100% $11.446.888

Sponsorship Value for Principle Partnership (USD)

Note: Event and online value is not included due to low media valuation. Please see details below.

PARTNERSHIP VALUES

Assets Value Ratio= 100% Sponsorship value

$11.446.888

Principle Partnership Associate Partnership Experience Partnership

Assets Value Ratio= 30% Sponsorship value

$3.434.066

Assets Value Ratio= 10% Sponsorship value

$1.144.689

“Sponsoring a Global Event is the way of becoming a Global Brand”

Andreas ERIKSSON President, First Corner

CONTACT Yasemin ARSLAN Commercial Manager World RallycrossRX Championship RX Lites Series FirstCorner yasemin@firstcorner.com +90.532.671-0645 Omer SENGULER Global Branding and Sponsorship World RallycrossRX Championship RX Lites Series Global Magic Brands omer@globalmagicbrands.com +90.532.284-8434 www.rxlites.com www.firstcorner.com www.facebook.com/rxlites www.twitter.com/rxlites www.instagram.com/rxlites