GOING CANDID WITH PROF. SVK BHARATHI LAURELS OF SCIT · PDF fileGOING CANDID WITH PROF. SVK...

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TO

ALMA

MATER

r SCIT

ALUMNI

MEET

SEP ‘12

Cover Story

EFLECTIONS

Reverberating Your Thoughts

GOING CANDID WITH

PROF. SVK BHARATHI

LAURELS OF SCIT

STUDENTS’

CONTRIBUTIONS

EVENTS AND

HAPPENINGS IN SEP

2012

BRAIN TEASERS

ANSWERS AND WINNERS

To know the road ahead, ask those

coming back….

A Drishtikon Initiative

SEPTEMBER 2012

ISSUE 02 VOL 01

INSI

DE

1 Editor’s Note

Faculty Corner

2 Candid Interview Prof SVK Bharathi

Events & Happenings

6 IT-Elf Sprout’ IT 2012

10 Workshop IDMP

12 Workshop Art of Living

Cover Story

13 Alumni Meet Pra dhwani 20122

Events & Happenings

17 Fes val Ganeshotsav

20 Eklavya Ek Ankahi Kahaani

22 Eklavya Mime for Japanese Students

23 SSR T-Shirt Design Contest

24 Guest Lectures MBA 2012-14 & 2011-13 Batch

35 New Website A Brave New World

Students’ Space 38 Book Review,Experiences ,Poetries

47 Quiz and Laurels

CONT ENTS

4 Prayatna ROCK SHOW 2012

33 Symbeats Inaugural Session

32 SnC Sports Events @ SCIT

19 Team Matrix ISO 27001 – A Prac cal Approach

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Editor’s Note

It gives me immense pleasure to present the second issue of “Reflections” to all of you.

As you know, the magazine gives a platform to SCITians to showcase the news, events, activities, awards and achievements and talents. This is one such magazine every

was a happening one and we have updates on the events and latest news.

A major inspiration for any institute comes in the form of successful alumni. At SCIT, the alumni hold a special position as they actively take part in institute building activities. This issues covers the “Alumni Meet” that happened during the month of September. Those who could not attend it will get updated about the news and the fun they missed in live. Those who attended the meet will get a recap as enjoying as the event itself. The other sections will update you with the recent happening while the creativity @SCIT in the form of poems and pictures will entertain you.

I would like to appeal here that, in order to bring freshness in every issue, we would like to welcome your suggestions about the magazine after reading this issue. We would be happy to incorporate your views.

Be ready to get informed and entertained. Keep reading.

Chief Editor, Reflections

Sadhana Ghalsasi

SCITian would love to mark his/her presence in it. As usual at SCIT, this month also

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REFLECTIONS FACULTY CORNER RENDEZVOUS

Avichal Sinha, Abhishek Gupta and Anupam Prasad Interviewed Prof. SVK Bharathi

CANDID INTERVIEW

Abhishek: Your experiences while conduc ng SAP training sessions at different places across the globe.

Sir::As far as academics are concerned, my experience is getting enriched day by day, not only in terms of infrastructure but also in terms of commitment towards developing, conducting and evaluating the academic contents. Faculty has lot of freedom here to bring value to the college. Culture at SCIT is social, professional and collaborative so whoever

good for those who are already there and those who will join.

Sir: Usually when I go out for such training sessions we share our mutual experiences of how we plan a course. What kind of teaching and learning methodology other colleges are adopting, why do we adopt that methodology. What are outcomes of those methodologies? We try to share some successful outcomes out of those methodologies. I carry your assignments which you have done in FI, MM, SD with me and show them that these are the assignments given by me to the students and these are results from the students. Some faculty members from other colleges find this very innovative and they come and ask me about this methodology. During our interaction I found some colleges are having more industry association than we have here and then we ask them how much industry participation is there and how it is helping in bringing value to students. It is very important that how much industry have trust and believe on our academics to provide us industry related problems

Avichal: Please tell us about your experiences at SCIT.

joins this college gets aligned very easily right from day one. This environment is

SEP 2012

WITH PROF. SVK BHARATHI

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FACULTY CORNER RENDEZVOUS

Abhishek: What changes would you like to bring in SCIT?

Sir: “Business By Design” certification at Hongkong. I was 2nd one to complete in Asia Pacific. 7 out of 20 participants successfully completed

Sir: More of industry Collaborative projects. Domain knowledge is very important while applying business knowledge in IT. I recommend industry visits to have some collaborative projects with them. The rigour of internship should be improved and students should always try to convert their internships into white papers so that it adds value to what they done.

Sir: Have curiosity in eyes and passion in action. Reflections really reflect

Avichal: Any advice to students and Reflec ons Magazine?

Abhishek: About your family life.

Sir: When you are along with family do not dilute that time for the professional work. Give the fullest. When at work, be focussed on that. There has to be a proper balance for successful personal and professional life.

Anupam: What is the secret of your energy?

Sir: Discipline with respect to the day to day routine. Keep yourself fit.

media. Much broader. Much more creative.

Anupam: You bagged another SAP cer fica on. How do you feel?

the certification.

what it should reflect. It should try to reach masses with the help of social

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SEP-2012 Events and Happenings Prayatna

P

Prayatna - the SCIT, SIIB & SCMHRD jointly ventured NGO, organized a rock show fundraiser event for the underprivileged kids on 7th September, 2012. This musical show was planned meticulously and conducted superbly by the whole Prayatna team members & volunteers under the able guidance of Vibhu Gangal (SCMHRD), Sudhanshu Gawande (SIIB) & Mamta Kumawat (SCIT).

ROCK SHOW 2012

Neeraj Kumar Rai

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SEP-2012 Events and Happenings Prayatna

Inspite of their relentless hectic schedule, the students of the three symbiosis institutes ensured that they do become an innate part of this noble cause. On D day, loads of apprentices attended the musical gala with uncanny enthusiasm and matchless passion.

The event was kicked off by a walking parade of highly spirited Prayatna supported kids, which was very well appreciated by the present audience.

The event was kicked off by a walking parade of highly spirited Prayatna supported kids, which was very well appreciated by the present audience. This act was complemented by scintillating concerts & mesmerizing performances. The performers were all indigenous rock – bands of Symbiosis family. Two bands from SCMHRD and one each from SIIB & SCIT enthralled the spectators with their foot tapping beats, mellow vocals and infectious energies. Among all the artists, SIIB Senior band were the listeners hot favorites.

All in all, it was a night where charity & delight embraced each other, thereby, confluencing humanitarianism with a new opulence of enlightenment, right within the patio of Symbiosis Infotech Campus.

So, it is rightly said that “Everything in Symbiosis is a lifetime experience”.

We all look forward to reflect via the platform provided by Reflections.

–Vageesh Srivastava, MBA 2012-14

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SEPT-2012 Events and Happenings iTELF

S

SPROUT-IT 2012 held on 8th September 2012, was a grand success. The flagship event of SCIT drew in entrepreneurial aspirants and talents from all over the country. Guided under the able mentorship of Prof. Apoorva Kulkarni, ITELF – The IT Entrepreneurship and Leadership Forum of SCIT proved its mettle by organizing the flagship event and making it the success it was.

The event attracted participation from top B-Schools from all over the country, notably schools like TAPMI, IIM Shillong, K.J Somaiya Mumbai, JBSIM Mumbai, Wellingkar Mumbai, BITS Goa, PUMBA, Pune, Jaipuria institute of management, Hyderabad School of Business as well as SIBM and SCMHRD Pune.

With the motive of sowing seeds of entrepreneurship and nurturing young students of management education, the event attracted participation from top B-Schools from all over the country, notably schools like TAPMI, IIM Shillong, K.J Somaiya Mumbai, JBSIM Mumbai, Wellingkar Mumbai, BITS Goa, PUMBA Pune, Jaipuria institute of

Sprout’IT 2012

DEEPALI SARDANA

ADHIRAJ DARE

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Management, Hyderabad School of Business as well as SIBM and SCMHRD Pune. Some esteemed corporate like Infosys, Wipro, Accenture, Axis Bank, ICICI Bank, HSBC global Technologies, Tata motors, Geometrics solutions also joined the event and shared their knowledge and success factors.

The events of the day were:

PANEL DISCUSSION- The topic was ” ENTREPRENEURSHIP UPSTREAM OR DOWNSTREAM” wherein the panel members shared their valuable insights on entrepreneurial challenges and opportunities present in today’s industry scenario. The discussion illuminated many curious minds in the audience which quelled their curiosities in the Q & A session with the panel members. The reputed panel members for this year’s discussion were:

Chief Guest - Dr. Parag Kulkarni, Founder and Chief Scientist at EKlat – Research

Ms. Rita Kale, Founder & CEO, MoneyChat India

TURNCOAT DEBATE- An interesting form of debate wherein you have to take a stand on one aspect of a topic for few minutes and then turnaround in the second half of the debate countering your own points. The winners were Pooja Sheth and Divya Srinivasan from SCIT 11-13 batch and the runner ups were Roshan and Poonam from K.J Somaiya, Mumbai.

PAISA VASOOL- A competition, where the participants were given Rs. 100 as the initial capital and were asked to do business with it, the team garnering maximum profit in 3 hours would win.

Mr. Ankur Agarwal, Founder, Pricebaba.com

Mr. Aditya Mishra, Co-Founder, HeadStart Network

Ms. Tanvi Surti, Co-Founder, Chachii.com

Mr. Raghav Sandhane, CEO, Spring Computing

Mr. Arun Purohit, CEO, Simplibuy Technologies

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KNOCK DOWN- Battle amongst the best presenters to win the grand prize of

Rs 5000. The winner was Mithil Yadav from Wellingkar, Mumbai.

MEGAMIND- The participants were asked to come up with a business plan that can be the next big thing.

BIZ COGNIZANCE-The participants had to pitch their awareness of the business world against the best the business quiz witnessed huge participation with the winners being the team of Debjani bose –SIMC, Hari Nair-SIBM, Pune and the runners up were Ram Saravana from Axis Bank Mumbai who is also an IIM alumni and Swami Nathan Dixit from Geometrics technologies.

ON YOUR FEET- The participants had to be spontaneous and give instantaneous solutions to the given problems. The winners were Sayali and Rose from SCIT 2012-14 batch.

STOCK-O-MANIA- Sprout-IT in association with Moneypot.in organized this online event, exciting simulation of the stock market where you can trade and win on daily and fortnightly basis. The winner of this event was Sonam Sharma –SCIT 2012-14 batch.

FUTURE EYE – It was an online essay writing competition regarding future technologies that could change tomorrow’s world. The winners were Shreyas pawar –Wellingkar, Mumbai and the runners up were Harsh Saini and Kartik.N SCIT 12-14 batch.

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The SCIT fraternity is thankful to the partners and sponsors for the event.

Kudos to team ITELF for putting in many sleepless nights, and sincere hard work towards making the even possible, without their dedication and team work the event would not have earned the appreciation it received.

Hospitality partner – VITS, ORCHID

Radio partner – Radio Mirchi,

Sponsors-Little Italy, Café Chocolate, Subway and Freecharge.com.

Style partner – Color Splash Knowledge partner - NEN Online media partner - Eventfeeder.com

http://freecharge.in/

http://feeder.com/

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SEPT-2012 Events and Happenings IDMP

I

IDMP was not just a session but a needful one. We live in a society which is getting

into deeper and deeper trouble every day. So IDMP was an eye-opening session for

understanding the increasing role of Community in handling disasters – Natural or

Man-made.

Speakers:

We had eminent speakers from different walks of life with different experiences. They

were S.S.Pore, Milind Gambhir, Shashikant S Nehul, and S. A. Naik who pictured

before us the real life happenings.

Learnings:

We got the opportunity to know the theory and have hands-on experience on First-Aid

and Fire Safety methods. We learnt about different hazards and disaster management

techniques.

We got to understand case studies for Bhopal Gas Tragedy, Vellore Tanneries Case

and many more. We understood the critical role of Government and Non-government

parties in handling disasters.

We learnt how to react in case of a disaster – Pre, during the disaster and post disaster.

The role of Government in handling the three scenarios and the increasing need of

responsible citizens to participate in dealing with such incidents was an important

learning.We learnt about mock drill, usage of fire-extinguisher and role of media in

handling disasters.

IDMP – Integrated Disaster Management Program

RUCHI NANDITA

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SEPT-2012 Events and Happenings IDMP

Laws we need to abide in case of disasters and laws in place to handle disasters were

explained to us vividly.

We learnt about the increasing effects of Global Warming and the thresholds the

Greenhouse Gases have crossed. We learnt the need of the hour to handle calamities.

Experience:

The real life experiences shared by the speakers made us realize the depth of

seriousness of disasters. We felt the need to realize our duties towards the well-being

of the society. The sessions instilled sense of responsibility and confidence in us as to

how to react to emergencies.

IDMP was not just a session but a needful one. We live in a society which is getting into deeper and deeper trouble every day. So IDMP was an eye-opening session for understanding the increasing role of Community in handling disasters – manmade or natural!

We understood the difficulties behind handling disasters as it has impact on economies

of the world, psychological effects, Infrastructure, environmental, geological and many

more aftereffects.

Students Speak:

Sampad Senapati (2011-2013) - The IDMP program endeavored to cultivate a strong

multidisciplinary knowledge base and skills essential for intervention in disasters and

their prevention. Students generated a wealth of information and experience in selected

areas such as public health, information and communication, fire drill, search and

rescue and human security etc. This program conducted by SCIT was a pioneering

initiative to discuss ways and methods for implementing approach in disaster

prevention, mitigation, preparedness, response and recovery.

Shruti Garg (2012-2014) - It was a very good learning experience and I came to know

how I can help people in case of tough time.

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SEP-2012 Events and Happenings Art of Living

W

We students of batch 2012-2014 got the great opportunity to experience YES+ program of Art of Living on-campus. YES+ is designed exclusively for youth. So the program was packed with life-changing thoughts and ideas. It was a five day program from 12-17 September.

Speakers:

Speakers were none other than Art of Living teachers Khurshed Batliwala aka BAWA himself and Dinesh Ghodke along with Manish Nasa. BAWA is a very senior Art of Living teacher who made our day by having a unique session with all the students of our college.

Yes! It is YES+!!!

RUCHI NANDITA

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Learning:

We had talks on how to make most of life; how to have good relationships; keeping gratitude towards parents; active role in society; and also what kind of food are the best and why. We liked the scientific manner in which the trainers explained each concept – why to avoid leather articles, or meat eating, or even tea/coffee. We were made understood how to remain fit with Yoga which is not a new ‘IN’ thing but a very old

traditional science of ours which is being revived now for good. Every day we were given some very interesting home-works. We also had Q&A sessions with the trainers in which we could ask them any doubt in our mind. We also loved the way trainers answered some controversial questions.

The powerful spiritual flow into the content was really amazing. The ambience was serene and pious. We experienced tranquility as never before. It was a blissful and refreshing experience.

Important Takeaways:

a) Bhastrika Pranayama – A very powerful breathing exercise which is very helpful for proper blood circulation, clearing nasal passages and increasing thinking capacity by eliminating all mental disturbances.

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b) Sudarshan Kriya - This unique breathing technique eliminates stress, fatigue and negative emotions such as anger, frustration and depression, leaving you calm yet energized, focused yet relaxed.

c) Spreading smiles without much effort – By just giving a hug, handshaking and saying “I belong to you!” brought smiles on all faces and it was contagious too.

d) Rediscovering self – It unleashed hidden potential within us. People opened up to each other and shared experience with one another. It was an interactive journey.

Our Director, Dr.Raman, speaks:

I have done basic course of YES+ and the best part I liked was the Surdarshan Kriya and the breathing exercises which were quite helpful. I think if done in the right way as taught by YES+ teachers, the Surdarshan Kriya is very helpful.

We can see how the West is attracted towards the courses of Art of Living and spend their time and money on it to learn Yoga and the unique ways of staying fit. So I thought why not our students experience the same! Also, I wanted our students to experience YES+ due to the positive and over-whelming feedback of majority of students from previous batch who attended the session when conducted earlier on-campus. I will try to get feedback from the students this time too and if majority give positive feedback, we can have a session for the next batch joining in 2013 right during their Induction Program.

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SEP-2012 Cover Story Alumni Meet

I

In today’s hectic times, the complexities of life gradually catch up with everyone at some stage. We live in the present, learn from our past and anticipate tomorrow’s success; but at times, we need to break away from this rut, look back, and just relish

the memories.

The day of 15th September 2012, gave such an opportunity for the prestigious alumni of

SCIT to take a trip down memory lane and recall their SCIT days when life was not

confined to the perplexing externalities, and was about boundary less friend circles and

the days of unadulterated fun. It is with this idea of bringing the alumni together, to

help them connect with old faculty and friends, to forge new networks and work on the

lost ones, was the grand Alumni meet of 2012 planned.

The ground work on this meet started almost 2 months ago with the mining of the

Alumni database dating back to 1999. Around 1000 email ids and phone numbers

were retrieved from the database and invitations were sent. The target was to contact as

many alumni as possible and to get their interest in such a meet. Later, the mail ids

PRATIDHWANI ’12 – ALUMNI MEET

SIDDHARTH IYER

ANURAG VERMA

PRATIK VIMAL

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which were still in use were segregated and any queries by the alumni were replied

back at the earliest. Social networking came in handy as many of the alumni were

active on sites like facebook and linkedin. Regular updates regarding the event were

posted and mailed to keep the alumni abreast with the latest happenings. To make this

event a grand success, the Alumni committee coordinated with other committees of our

college like the Guest lecture team, the Placement team, Web & Media Committee and

the Cultural team, with respective committee members monitoring the various practise

session of the various events.

The event day had finally come and SCIT was ready to welcome its cherished

prodigies with open arms. It was an emotional moment for everyone present. The

faculty and staff were happy to see familiar faces with whom they had interacted not so

long ago. The alumni were excited to be back in the campus with everyone trying to

recall events that happened during their college days.

“I used to go for bike rides in various spots of Hinjewadi, hang out with friends in

campus and used to sit in near Audi stairs in evening, now I am standing right here

today after so long; I miss that a lot.” says Romesh Razdan from batch 2007-2009.

After all the alumni took their seats, the event commenced with our Director,

Dr. R.Raman addressing the gathering. He emphasised the importance of the Alumni

making a contribution back towards the college and how branding SCIT could work

because of her vision and dedication. Director Sir then launched the ‘SCIT Alumni Portal’ which is a platform for alumni to connect and share their thoughts and ideas that would help make SCIT even better. The portal was inaugurated by Mitul Jain and

Shatadru along with Director sir amidst huge applause and fervour. The alumni lauded

the new and enhanced features of the Alumni Connect Portal. All alumni were greeted

by Director Sir on stage and as a token of appreciation, facilitated

With a flash drive containing a copy of the first issue of Reflections and some other

material to update them with the recent happenings and progressions in SCIT. The

she delineated the pride she experienced on seeing the alumni of our college achieving

great heights in the corporate world. She further elaborated that the alumni of SCIT are

Director of SCIT, Mrs. Shaila Kagal and elaborated that the growth made by SCIT was

event then went on with a speech by the Ex-Director of SCIT, Mrs. Shaila Kagal, where

wonders for the batches to come. He also applauded the contribution made by the Ex-

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now present in each and every MNC of repute and are the real brand ambassadors of

SCIT.

Swatantra K Gupta of 2009-11 batch then addressed the audience with an enthralling

speech that motivated the students, as he shared his personal insights and learning from

his corporate experience and that from the MBA. He shared his journey through SCIT

and also touched upon the industry relevance of the course structure at SCIT, ending

the speech with a special remark; ‘SCIT just happened for me’.

Dr. R. Raman, Director SCIT launched the ‘SCIT Alumni Portal’ which is a platform for alumni to connect and share their thoughts and ideas that would help make SCIT even better.

“We really miss the life at D-Hostel. We three roommates enjoyed a lot there and we

are still together. I can’t point out any particular moment to you, but the whole time at

2008-10 batch. The alumni got a tad nostalgic during the screening of a special video

made by Abhay Neve,Hemadri Bajirao and Mansi Purohit. The video comprised of

various pictures of past batches, happenings in SCIT and some vivid memories.

During the lunch time, current students of SCIT got a chance to interact with the

alumni and quell many of their queries regarding the life after MBA. “I think the

domain knowledge is very important. As I am working in insurance domain right now,

so I need to know everything about insurance. But as a student, you should not limit

yourself to one domain and try to learn about all domains” elaborated Romharsh

Razdan an 2009 aluminous currently working with one of the Big Fours.

Shruti Ahuja, of 2012 batch, on being asked the importance of CGPA in the corporate

life says “Yes for the company perspective if you want to get shortlisted you have to be

at least average or above average CGPA. Companies always see how good you are

academically. Not everyone can get it because the students with low CGPA also has to

contribute and I was among them, but still I will say it’s always better to keep CGPA

above average. But I would also like to add that it’s ultimately your knowledge, what

you know matters. You not need to be topper, but keep your knowledge intact”, and Mausmi Roy of 2011 batch stressed on the importance of a focused course structure

D-Hostel was fabulous” accounted Rahugvendra Pal an esteemed alumnus from

https://www.facebook.com/romharsh.razdan

https://www.facebook.com/romharsh.razdan

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“What we had MBA in Information security and now it is generalized to ITBM. So you

loose a edge and not focused. You get a chance to choose but we had not. So it

happens like a student does not get specialized in a particular skill set. He loose a

focus. ”

Post lunch a completely gratifying session was in store for the audience, The fun

started with a enrapturing performance by the recently formed dance club of SCIT

called ‘SymBeats’. They set the mood of the audience, followed by a heart-warming

performance by well renowned Senior Eklavya Team, who kept up the theme of the

event by portraying a play where they help their friend, who has lost memory in an

accident and his friends help him recall the wonderful moments of their college life.

They came up with an innovative idea where each one of them would go behind a

screen to shift the story from past to present. As always, the Eklavya team had the

audience glued as they delivered their message along with a lot of humour. The junior

Eklavya team was not to be left behind. They performed a captivating mime

performance which received a lot of appreciation from the audience. Our very own

faculty Rashmi Ma’am added a classical touch to the evening by performing a traditional Kathak dance. And in the end, the alumni couldn’t help but grove to the popular hip hop and jazz numbers performed by the Rock Band of SCIT called The

Perpetual Hangover. Audience was also spellbound by fillers in the show and also by

the first year band – Mantra, which performed some mesmerising song numbers. Truly,

they were remarkable.

The alumni, filled with emotions, nostalgia and an immense sense of pride for their

Alma-Mater, thanked the faculty and the organizing alumni committee for the

wonderful get together. Reviving the memories and connections lost the splendid day

came to an end. With a sense of gratitude towards the college, they moved out back to

their work life; with SCIT being equally thankful to them for adding to its éclat in the

corporate world.

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SEP-2012 Events and Happenings Ganeshotsav

T

The spectacular festival of Ganesh Chaturthi honors the birth of the beloved Hindu

elephant-headed god, Lord Ganesha, popularly worshiped for HIS ability to remove

obstacles and to bring good fortune. It is the day when Shiva declared his

son Ganesha as superior to all the gods, barring Vishnu, Lakshmi, Shiva and Parvati.

On Sep 19th and Sep 20th, the SIC atmosphere was filled with divinity and fun for the

two days. Events unfurled one after the other with students participating in each one of

them with equal fervour and high enthusiasm.

This celebration showcased the splendor of student life, the spirit of sharing and giving and the strength of the Indian traditions.

Ganeshotsav @ SIC ADHIRAJ DARE

AKASHDEEP MAKKAR

http://hinduism.about.com/od/lordganesha/a/ganesha.htm

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SEP-2012 Events and Happenings Ganeshotsav

On Sep 19th, the celebration of Ganesh Chaturthi started from 8.00 A.M. onwards with

students and staff seeking the blessings of Lord Ganesha. Then at 9.00 A.M. started the

Rangoli making competition in which students from all three colleges, participated

enthusiastically and made some really mesmerizing portraits of Lord Ganesha. To

make this event a part of the larger community and have more fun-filled cherished

moments, a drawing competition was organized for the students of ‘Prayatna’ and ‘Shitij’ – NGOs for under-privileged kids. The celebration continued till 11:00 pm in

the night with the very surprising Flash Mob and exemplary singing and dance

performances by the students followed by the DJ night which rocked the whole SIC

campus. Team SSR of SCIT also participated in the event with ‘Green Ganesha’ theme.

The next day was equally energetic as many students were dressed in traditional attires.

There was Petha (turban) distribution for students followed by the specially cooked

mouth-watering Maharashtrian cuisine for all. A further icing on the cake was the

grand Dhol-Tasha performance by the professional group ‘Ekdanta’ which re-lived the

energy that SIC campus is blessed with. It was first-of-its kind event in the history of

SIC and it left the audience spellbound.

This celebration showcased the splendor of student life, the spirit of sharing and giving

and the strength of the Indian traditions.

Main Organizers from SCIT – Ashish Murchite, Tejas Sawant (MBA 2011-13).

Volunteers from SCIT – Pradeep Rokade, Vinay Kamble (MBA 2011-13) and Tushar

Kasale (MBA 2012-14).

We would also like to thank all students who actively participated in the whole night

preparations for the event. We all look forward for such a great event next year also.

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SEP-2012 Events and Happenings Team Matrix

S

SCIT organized an effulgent session on “ISO 27001 – A Practical Approach” on 15th September, 2012 on the day of

ALUMNI MEET, 2012. Swatantra Gupta, Mayank Vatsal, Rudraksh Chodankar, Harsh, Mousumi Ray and Utkarsh Varma (all of them being SCIT alumni and currently working with top security firms

across different locations) were present in SCIT for the meet and the students got the

privilege to connect to them through a highly informative session on Information

Security Management System. They had a quick round of discussion with the junior

batch regarding security overview. They threw light on Information Security, Risk

Management, ISO 27001, ISMS etc. They also touched upon the PDCA cycle

implementation in information security and how the various control domains are

established. Basic fundamentals of OWASP, SIEM, COBIT, Octave and NIST

approaches were covered.

They also shared their knowledge about how to apply for various certification

processes such as CISA, CISSP, and ISO 27001.The vibrant group of audience went

back with sufficient insight about the various stages of certification process and the

mandatory requirements for the same. They also got a good understanding on the

various career opportunities and profiles in Information Security.

Finally the students got a profound learning which will help them in forming a

stepping stone to go ahead and build a career in security.

ISO 27001 – A Practical Approach

SAMPAD SENAPATI

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SEP-2012 Events and Happenings Eklavya

I

It was time for The Grand Alumni Meet and as always the onus was on Eklavya to

come up with a play, a story that would keep audience stuck to their seats and

ultimately brings a smile.

As the tradition of Eklavya always goes, the preparations started 4 days before the

event and team decided to write a completely new play for this event which would

connect to the Alumni in every possible way. The MC’s and the directors got their act

in place and the story was written with all possible inputs from the team, a theme was

chosen and practice started, for this play ‘Eklavyans’ planned to go with a team having

all members from the senior batch

‘Eklavyans’ this time chose to try out something new on stage by depicting the present

and the past with various characters, which obviously was a risk but every team

member was sure that it would pay off.

Ek Ankahi Kahani AKASHDEEP MAKKAR

NIDHI JOSHI

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The story revolved around 8 friends who were a close knit group in college but as

usual gets busy in their own life once college ends.

One day as everyone was busy in their own lives, they get a call from a friend who tells

them the about the shocking accident of Deepak.

After that all friends visit Deepak but due to that accident they realize that Deepak is

unable to even recognize them.

‘Eklavyans’ this time chose to try out something new on stage by depicting the present and the past with various characters, which obviously was a risk but every team member was sure that it would pay off.

The friends then try their best to help out Deepak recollect everything and get back

those lost years, they take Deepak to college and in a very well director manner the

‘Eklavyans’ manage to cover each and every aspect of the student life at SCIT.

There were ‘Eklavyans’ playing the character of very famous and loved faculties

amongst the students viz. Bharathi Sir and Savitha madam which were appreciated by

these faculties themselves.

The essence of the complete play was how ‘Eklavyans’ managed to transform among

the characters and take the audience from present to past and vice versa so as to meet

the demands of the theme, also have the audience relate to each and every scene of the

play.

It did turn out to be a Romantic- Drama play but the main message that ‘Eklavyans’

tried to deliver was about the Life at SCIT and also the Life Long friendships made

here which last forever. The story plot was highly appreciated by the audience.

It was again an effort by ‘Ekalvyans’ worthy a standing ovation but the main thing that

mattered for ‘Eklavyans’ was the “WOW” factor they got from the few founders of

Eklavya that were present as audience this time.

Eagerly waiting for the next Eklavyan performance.

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L

Life is a cycle, and mime is particularly suitable for showing fluidity, transformation, metamorphosis. Words can keep people apart; mime can be a bridge between them.

- Marcel Marceau

Mime is considered one of the earliest mediums of self-expression. Before there was spoken language, mime was used to communicate what the primitive people needed or wanted. Instead of fading into obscurity when the spoken language was developed, mime had become a form of entertainment. It then developed into a true theatrical formin ancient Greece, where performers enacted everyday scenes with the help of elaborate gestures.

Mime Performance for Japanese

Students NIDHI JOSHI

AKASHDEEP MAKKAR

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EKLAYA, one of the most happening clubs of SCIT performed a mime before the Japanese students of Ritsumeikan University. The mime beautifully portrayed the student teacher relationship and depicted that a teacher’s role is to enhance students’

skills and intellectual development. Members of the juniors’ batch performed before

the audience with all possible support from the senior batch. The opening scene was brilliant; music played in the darkness and as the lights came up, the mime started with a class room scene.

EKLAYA, one of the most happening clubs of SCIT performed a mime before the Japanese students of Ritsumeikan University.

Theme of the mime was relevant to cordial relationship between students and teachers. All the actors in the play delivered a commendable performance, including the actor who played the encouraging teacher who knew how to manage students in his class. The actors were magnificently convincing in their roles through impressive body, facial control and expression. They worked phenomenally well together to create characters and portray the story in the absence of vocalization. Performances of all the actors were appreciated by the audience. Every idea, concept and message was clearly communicated in a highly creative fashion. Every scene made sense and flowed beautifully. The audience was mesmerized by the performance of 2012 -14 Batch.

I like the contribution from my batchmates and I would also like to contribute in upcoming issues of Reflections – Sandipan Pal, MBA 2011-13

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SEP-2012 Events and Happenings SSR

T

Team SSR is involved in various activities in the month of September. One of them was “SSR T-Shirt” design contest. The

participants had to create innovative and attractive t-shirt designs for SSR. The response and enthusiasm shown by the students was overwhelming. So many students from 2012-14 put their creative hat on their heads and made really innovative and fantastic design.

It was very tough for SSR committee members to choose the winner. Finally the winner was “Saket Krishna”.

About his Design:

"It is a very simple and sober design which is depicting that Team SSR is committed towards activities that leave greener impact i.e greener footprints for a better future."

About Saket Krishna:

" I'm a fun loving friendly guy looking out for new learning every day to broaden my think tank and committed towards my work."

T-Shist Design Contest

VARUN MANKODI

LOKESH JAIN

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SEP-2012 Events and Happenings Guest Lectures

T

Product and Brand Management The month of September started with the guest lecture delivered by Mr Jamshed

Nariman Darasha on Product and Brand management. Mr. Jamshed has 20+ years of

work experience in marketing domain. He has worked with many organizations. He

also served as promotion and brand manager of Nike. He delivered the lecture with a

great enthusiasm and energy. With lots of industry

examples, he demonstrated the world of branding and

product promotion in front of the students. He made the

session interactive with the question answer session.

Special thanks to sir for clearing all the doubts regarding

FDI in retail and how it will benefit the country.

Overall, it was very informative and knowledge gaining session for the students.

Guest Lectures for MBA 2012-14 Batch

VARUN

MANKODI

Speakers:

Mr Jamshed Nariman Darasha

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Cyber Security and ISMS Compliance Cyber security, threats, vulnerabilities of Information System are one of the biggest

challenges faced by IT world nowadays. The issue of cyber security and compliance

has become vital for every organization as well as

government authorities across globe. To explain the

current situation, possible solutions and steps to be taken

care of, SCIT invited Mr Niranjan Reddy. He is a person

with the vast experience and expertise in area of information security. He is also

associated with Pune Police Cyber-crime cell. He explained the basic security threats

and cyber-attacks and way to prevent them. He also made students aware about the

cyber security laws of India, ISMS compliance, industry standards and best practices

followed in various organizations. He gave some very basic yet extremely important

tips to students so that they can take care of their mail as well as social networking

account.

Overall, it was very informative and knowledge gaining session for the students.

“No system in the world is 100% full proof from Cyber Attack. But we can always try

to attain maximum sustainability through efficient implementation of security

protocols.” This guest lecture was very helpful in understanding information security practice as well as standards and compliance.

Speaker:

Mr Niranjan Reddy

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Financial Services Domain with System Analysis & Design aspects

Finance is the base for any industry. Specially, IT has been in very close relationship

with financial domain. So it is always great to enhance

domain knowledge about finance as well as how IT can

add more value towards it. To give insights of financial

domain and how “System analysis and Design” can be more useful to it, we had Mr Aniket Chauhan as a guest lecturer.

Aniket Chauhan is an alumnus of SCIT. He has been working in financial domain since last couple of years. Being SCITian, he has a complete knowledge of what are the expectations of the students

Aniket Chauhan is an alumnus of SCIT. He has been working in financial domain

since last couple of years. Being SCITian, he has a complete knowledge of what are

the expectations of the students. He exactly delivered his contents in the way students

would appreciate it and grab maximum from it. He really made the session very

interactive, attentive and full of activities. Every student, who gave an answer to his

question got “dairy-milk” chocolate which encouraged more students to participate. He

gave overview of finance as a domain, various stock exchanges of the world and their

inter-compatibility, how robust IT infrastructure is mandatory and how it can help to

perform real time transactions correctly. His techno-functional expertise in subject

really helped the students to get insight of importance of System Analysis and Design

in Finance.

We really hope to get more GLs delivered by him in the future. Happy Learning!!!

Speaker:

Mr Aniket Chauhan

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SAP Techniversity

ERP and SAP: These two are buzzword for SCIT 2012-14. Lots of students have

chosen “Systems” as their elective and if you have somebody from SAP Labs, India to deliver GL, there is nothing better than that! Though the lecture was event promotion

of SAP, students enjoyed the lecture like anything. The speaker was Mr Sunder

Madakshira – Head, Marketing and Communication, SAP labs India. He is an MBA

graduate with 10+ years of work experience in the industry.

SAP Techniversity event is organized by SAP labs India. SCIT, being one of the “SAP University Alliance partner” is always interested in taking part into such events. So to give more insights to students regarding the same, Mr Sunder and his colleague

Chiranjeev came to SCIT. Mr Sunder, in his special style gave information and

insights about the event. He started with some basic fundamentals and skills mandatory

to have in any MBA graduate to be successful and later

on explained how the event can be helpful for the

same. Event is on 28th Nov., 2012 where various

industry leaders, domain experts and technology

specialists along with well-known sports person like

Vishvanathan Anand and Rahul Dravid are going to

deliver lectures on various management and

technology front. The event also consists of “SAP Biztech” competition in which top 6 team will present demo of their product. Students were very happy to learn that so far

maximum no of registrations are from SCIT for the event.

Apart from knowing about SAP Techniversity, students learnt very useful management

concept from him: Marketing and Branding and Presentation skills. Who can teach

them better then Head of Marketing and Communication department of SAP labs? We

really hope to get many more guest lectures and interactive session from Mr Sunder.

Special thanks to our SVK Bharathi Sir for inviting him for the knowledgeable guest

lecture.

Speaker:

Mr Sunder Madakshira, Head, Marketing &

Communications, SAP Labs India

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REFLECTIONS

SEP-2012 Events and Happenings Guest Lecture

I

It was one of those rare instances when a guest lecture was delivered without a power

point presentation and the audience where struck to their seats listening to the speaker.

It was September 1st 2012 when Mr. John J Kannath, Vice President Human

Resources, TATA Communications was at SCIT to talk on “Career Options and Realistic Expectations from Industry”. Mr.Kannath began the session by taking the expectations of the students and thereby deciding on the

agenda which included aspects related to telecom

industry to general HR policies.

He provided insight on practical aspects of career

growth in any industry domain and also shared his

experiences on various successfully completed

assignments during his career. Mr. Kannath also touched upon the psychological

aspects of human behavior in the industry. This helped the audience to correlate the

organizational theories in management with the practicality of HR industry. Mr.

Kannath spoke on the psychological aspects of human behavior in the industry. This

helped the audience to correlate the organizational theories in management with the

practicality of HR industry. In this context, Mr.Kannath quoted an interesting

statement “Dreaming is not a crime but putting it into reality should have practicality attached to it”. He took questions from the students related to prevalent HR policies,

role of team participation in decision making etc. The one hour session provided a

practical look at evaluating career options for the students.

NAVYA

Speaker:

Mr John J Kannath, VP, HR - Tata

Communications

Career Options & Realistic Expectations from Industry

Guest Lectures for MBA 2011-13 Batch

BANDHAKAVI

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A

A

A Guest Lecture on the topic “Role of IT in Thermax” was delivered on 14th September, by Mr.Anil Nadkarni , CIO Thermax .Mr Nadkarni is specialized in

providing the IT edge to Business. He has 26+ years of hard core IT experience. 15

Years of CIO / CTO experience with 2 MNC's viz. Cadbury India and Thomas Cook

India.

Mr.Nadkarnis’s lecture focused on the transformation of Thermax from being a core

manufacturing company to IT enabled firm with its processes automated. Further

speaking on the significance of IT in the manufacturing industry he said Business

drives the organization whereas the Technology enables it.

He talked on the Project Management software

implemented in Thermax. . He detailed the ERP

implementation process that took place in Thermax

elucidating the building blocks of ERP, its architecture,

benefits as well as the implementation and post-implementation challenges faced, and

ERP substance model of Thermax. He also talked about the project life cycle at

Thermax. Lecture provided insights on the Manufacturing domain, one of the subjects

for the 2011- 13 batch students.

A Guest Lecture on Total Quality Management System in Manufacturing was

delivered on 21st September by Mr.Hemant Jog, Vice

President, NRB Bearings. Mr. Jog illustrated the

significance of quality as the prime task to meet the

customer requirements, and then deliver product or

service at the agreed time, place and price on every

occasion. Also, without appropriate QMS in place, the

information would be scattered like islands without any link with each other, with no

Role of IT in Thermax

Total Quality Management System

Speaker:

Mr Anil Nadkarni, CIO Thermax

Speaker:

Mr Hemant Jog, Vice President, NRB

Bearings

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REFLECTIONS


benefit to the organization. The speaker also provided insights with real time examples

for better understanding of the students. He traversed through topics like why QMS,

Evolution of QMS, Benefits of QMS. He detailed the spread of TQM right from the

Supply Chain to the Delivery of goods. Mr. Jog went on to talk on the TQM gurus and

their interpretations of Quality, the ISO principles of TQM. The point that Total

Quality Management is responsibility of everyone in the organization was stressed

upon.

Feedback from students

Candid interview with Dhanya ma'am was really good - Tejaswini Jagtap, MBA 2011-13

Eagerly looking to next issue of Reflections. Keep up the good work

- Sri Balaji and Praneeth, MBA 2011-13

Almost all the sections are very good. Its really a better effort. Cheers to the team for the

wonderful effort of putting this forward - Priyanka Chaudhary, MBA 2010-12

Cover Story was really good. I also liked poetries and sketches in the magazine.

- Surbhi Bapna, MBA 2011-13

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SEP-2012 Events and Happenings SnC

W

participated in university level sports event. We witnessed participation in Badminton

and Chess. Below are the details of events which took place:

1. Chess @ SIU, Lavale Campus

Chess competition was held at Symbiosis International University, Lavale, Pune. All

Symbiosis colleges participated in that event.

2011-13, Vinay Kamble - Batch 2011-13 and Varun Goyal Batch 2012-14.

Urmil Khamar and Varun Goyal were able to grab ranks among top 20 players in the

competition.

2. Athletic Meet @ IIT Kanpur

Sports Events @ SCIT

ABHISHEK GUPTA

A new concept like reflections is highly appreciated. Looking forward for next month’s

subscription. – Akshay Gamare, MBA 2011-13

With the grand success of Independence Cup last month, this time our students

SCIT team comprised of Urmil Khamar - Batch 2011-13, Adil Ali - Batch

Aditya from MBA 2012-14 batch went to IIT Kanpur for athletic meet and won

silver medal in 200m and bronze medal in 100m race.

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REFLECTIONS

SEPT-2012 Events and Happenings Symbeats

S

SYMBEATS, SCIT’s very own Dance club is all geared up and ready to promote the

art form and the spirit of dance. This is an initiative taken by 6 enthusiasts from our very own 2011-13 batch who felt that there was something missing in the already existing culture of SCIT. SYMBEATS would help to provide a platform for all the young and dynamic students who would like to relive their passion for dance and would like to show their talents at various events within the college and across various inter colleges.

SYMBEATS kicked off in style by delivering a full of life and energetic performance in the SIC campus, in the way of flash mob. This created a lot of curiosity amongst various people present as to what it is all about; and when they heard that it is going to

Symbeats - Get ready to speak the language of your

soul

LOKESH JAIN

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SEPT-2012 Events and Happenings Symbeats

be one of the enriching “dance societies” of SCIT; they couldn’t resist but wanted to

be a part of this upcoming club.

The team sent out a message pertaining to the auditions being conducted for including more members in the club. There was a huge turn out by both the juniors and seniors who were all ready to get drained in the colors of dance. Some were selected and some were not, but the club had a motto that “the more the merrier”; so whoever wanted to

be a part was welcome aboard to relive the joy of dance.

The next big opportunity for the dance club was to perform at SCIT’s important event

of the year i.e. the “ALUMNI MEET”, wherein if they were able to create a presence

in the minds of the alumni it would take them far along the path and would mean a milestone for the club. And this is what happened when they danced all the way in front of a huge crowd wherein all were cheering and giving a huge round of applause for them as their performance reached an end.

Mission

To spread smiles each week on the campus, to dance and to create a spirit of learning through constant engagement in dance events and sharing the knowledge of dance.

Following the success of ALUMNI MEET, how could they be far away when there was going to be Ganpati festival being celebrated within the campus. So, true to their style they performed once again to the traditional Ganpati music in front of a huge crowd and were once again appreciated by all.

So, SYMBEATS had created a mark not just within SCIT, but also within SIC and that made a huge difference. Capitalizing on this success, they are all ready to take on new challenges, new events and face the competition of dance.

Founding Members- Rima Tawde, Archit Kumar, Harneet Singh, Sumit Nautiyal, Ankita Kulkarni, Ashish Murchite (MBA 2011-13)

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REFLECTIONS SEPT2012

EVENTS & HAPPENINGS RENDEZVOUS

Last month, SCIT added another new dimension to its ever evolving personality which has always been a mix of professional expertise with a dash of fun. The occasion was the launch of the brand new SCIT website which reflects a fresh perspective towards the life of SCITians and how India’s premier IT B-School plans to adapt itself to the ever changing landscape of the IT industry.

The new site was developed by an in-house team of Niladri Roy, Chandra Vardhan and Mubaid Syed. So one of our team members, Mayur Pawar caught up with the team for an informal chat over a cup of coffee to know more about the new SCIT website. Following is the complete conversation –

A Brave New World @ www.scit.edu Mayur: First things first, why the new site?

Mayur: What do you feel is the USP of the new site?

Niladri: The new site was all a part of SCIT’s new branding exercise. We wanted to

associate SCIT with the ever evolving scene of the IT industry. Moreover the old site was 5 years old and was based on the classic ASP technology. It also did not

comply with the new web standards.

Mubaid: A part of the reason behind developing a new site was to have a fresh outlook towards the current personality of SCITians and to justify the brand

image of SCIT

Chandra: The website layout is the main USP of the new site. The site has the most unique layout amongst all the educational institutes across India. The layout

is having a very fresh look and feel which is a very unconventional approach to what life in B-Schools is generally perceived - rigid, dull and boring. We wanted

to portray SCIT as a good mix of academics, sports, fun thriving with diverse culture and happenings!

36



Mayur: Tell us about the whole experience you and your team members went through while transitioning from the old site to the new site. I am sure it must be an enriching one!

Mayur: That’s wonderful! How did you go across to contain these issues?

Niladri: Research was the cornerstone of our efforts. While at SCIT, we knew that thorough research was the core thing around which most of our studying efforts

revolve. So we spent around 1.5 months researching websites of different educational institutes across India and the world. Almost 15-20 days were spent

researching for different UI controls. The website is a direct result of concentrated efforts channelized in a correct direction.

Niladri: Sure it was. And that experience was a direct result of the problems we faced! *smiles* We faced a lot of issues such as shifting of the servers from the earlier ASP to PHP ones. The main issue we encountered was content migration. We had a tough time migrating the content

which was in an older format on the earlier site to the newer site. Restructuring the research documents was again a challenge – we had to restructure the content while complying with the

format of a research document.

37



Mayur: Apart from the look and feel of the site any special features of the site which would like to mention?

Mayur: Okay, tell us more about how the new site is different from the older one.

Mubaid: The use of Ajax based content has helped to reduce the page load time considerably. Also we have used very low flash content due to which the site has become more mobile friendly. Horizontal

scrolling, 360 degree view of the college along with the virtual tour of the campus are some of the cool features of the site.

Chandra: Apart from these features, we also have different portals for the different student driven communities at SCIT such as Drishtikon, Eklavya, Alumni etc. so as to provide enough attention to

each of these. In addition to these, we have retained the standard website sections while including newer sections such as Beyond Campus with special focus on social media sites such as Facebook,

Twitter, Youtube and LinkedIn. We also have a News and Happenings sections underlining the current trends of the IT industry.

Mayur: Any concluding remarks?

Mubaid: Well what can we say..this is just the beginning. There is more to come from SCITians!

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SEP-2012 Students’ Space Poem

I was living in a different world with no air to breathe He kept me there inside a sheath It was water everywhere like a sea I felt safe and was carefree Until one day I knew his decree The place I lived was mine for a while Knowing this I lost my smile Seeing this he used his guile Said to me the place is worthwhile He brought me back my smile But now I weep and yell and cry Never again will he see that smile in my eyes He sent me in that world I ask him “why?” Now I know he said a lie Still I weep and yell and cry

The Untold Truth

NOOPUR SISODIA

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SEP-2012 Students’ Space Article

T

The four and a half month internship period in a multinational corporation was truly an enriching experience. Being a fresher, the much needed corporate exposure was indeed a great experience with a steep learning curve which was varied in nature starting with behavioral learning and ending much beyond business learning.

One of the highlights of my internship was the CEO’s address to the batch of interns which helped me gain an insight into the organization’s business.

My areas of work were project management & process improvements in the IVR and call-routing domains which included my contribution towards process governance, documentation & reporting for improvising the process. Furthermore, I also got an opportunity to organize a comedy play for an event in the organization.

One of the highlights of my internship was the CEO’s address to the batch of interns

which helped me gain an insight into the organization’s business. Key takeaways from

this experience were importance of being impromptu, eye for detail, team work and proactive approach. The journey has been nothing short of exciting and the learning has been invaluable.

Internship Experience

SAILY KALBHOR

http://en.wikipedia.org/wiki/Multinational_corporation

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REFLECTIONS


4

4 months of gruelling classes, guest lectures, events, assignments, projects, midterms, evaluations and what not. I sit back today and wonder how I managed all such things. Before coming to SCIT if a person would have planned such a hectic schedule for me, I would have raised both my hands up and said a big NO to such a schedule. But the fact is I did it and so my colleagues.

It was a rollercoaster ride and I must say that I enjoyed every bit of it. Some masked faces got unmasked; search for a lovable mate came to an end for some.

Before joining SCIT, I was warned well in ahead of such a schedule during my GE/PI rounds but I did not envisage of what I experienced in these four months. It was a rollercoaster ride and I must say that I enjoyed every bit of it. Some masked faces got unmasked; search for a lovable mate came to an end for some, Shuttle Bus service relieved the pain of walking down to the campus, back to back evaluations did not bother anymore, urgent batch meets proved to be a thriller every time, mails ending with ATTENDANCE IS COMPULSORY became a natural phenomenon, choice of

Dusk of Semester 1

SAKET

KRISHNA

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REFLECTIONS


electives became the hottest discussion, Ice- Breaking sessions & Fresher party came in as a chill out sessions.

I learned to manage which was the key learning and there is lot more to come in. Our lives were made a bit easier, thanks to AR’s & CR’s. Had they not pursued teachers to postpone crucial assignments, I wonder…..let me not wonder! Semester 1 gave in everything and also made us to put in 100% (Learning from AOL Classes :-D) but the fact remains that there are 3 semester yet to go and who know what’s in the store for all of us.

With evaluations of different subjects pouring in and University exams knocking the door, the show is yet to begin that kicks off on 12th October 2012. ALL THE BEST my friends.

Sketch By Mubaid Syed

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REFLECTIONS

SEP-2012 Students’ Space Book Review

T

The author, Rhonda Byrne introduces the reader to the Law of Attraction, the most powerful law in the Universe. It says like attracts like; so when we think of a thought, we are also attracting like thoughts to us. Our thoughts send out a frequency to the universe and the universe responds to that frequency. We are like a human transmission tower, transmitting a frequency with our thoughts. If we want to change anything in our life, we should change the frequency of our thoughts. If we don't "feel" the confidence we are not there with our thoughts.

"Every thought of yours is a real thing – a FORCE”.

We are like a human transmission tower, transmitting a frequency with our thoughts. If we want to change anything in our life, we should change the frequency of our thoughts.

How to Use the Secret

There are 3 simple steps in the Creative Process: ASK, BELIEVE, AND RECEIVE. Asking the Universe for what we want is our opportunity to get clear about our needs. Believing involves acting, speaking and thinking as though we have already received what we have asked for.

The Secret

SAMPAD SENAPATI

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REFLECTIONS

SEP-2012 Students’ Space Book Review

Receiving involves feeling the way we will feel once our desire has been manifested. It is just a matter of time for the universe to respond to what we ask for.

The Secret gives us anything we want: Happiness, Health and Wealth.

The same principles apply to Money. We should focus on wealth opportunities instead of lack of money. To attract relationships, we make sure to align all our thoughts, words, actions, and surroundings. Focus on your partner's strengths not their weaknesses. Patients get cured from believing that a pill will cure them; The Placebo effect. The thought that the medicine is effective counts more. We are a magnet and can attract everything we want. We have an unlimited supply of ideas. We are all connected and we are all One. Always remember that what we want is only a thought away. Set a goal and try to achieve that frequency. You are the teacher who writes on your blackboard. At the end of each day or at the beginning, review what we did not like and immediately focus on how to make things better. This will change your frame of thinking and attract to you what you want.

Sketch By Mubaid Syed

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REFLECTIONS

SEP-2012 Students’ Space Poem

Smile is a sigh.. Tears held high, Blood flows quiet.. Dark glows bright, It’s for me now..that Black is White!

Sight sees eyes.. Lost...a thousand tries.. Reasons ask why Moist knows dry. It’s for me now..that Black is White!

Everything is changing Every bell now ringing Sound saying quiet.. It’s for me now...that Black is White! This Black is White!!!

Black is White

SANDIPAN PAL

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REFLECTIONS


M

Marketing experts all around the world are concentrating on a new paradigm shift in customer’s analysis, answer one question what gets them attracted about a product or

service on the web world. We all are aware of the common techniques of Social media marketing; it basically increases your visibility using the social media platform. Things have started taking a new leap now, companies are more interested in noticing your browsing behavior, your social networking behavior, what kind of videos you watch practically they are trying to study what visual content you like on the internet.

Neil Capel Ceo & Founder of Sailthru.com is one of the pioneers in using this behavioral targeting and Data analytics. The Sailthru Concierge is an on-site recommendation widget.

Companies are more interested in noticing your browsing behavior, your social networking behavior, what kind of videos you watch practically they are trying to study what visual content you like on the internet.

It works just like the sliders you've probably seen on sites like the New York Times, Business Insider, Economic times and other popular journals websites, but it has a behavioral intelligence behind it. It analyses what articles are being clicked by the user,

Behavioral Marketing

SURAJ

SUGUNAN

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REFLECTIONS


and stimulates a list related articles and through this it influences the user to go to particular link which contains the article.

Even Facebook has got similar features, notice when you click any add, the next time you login the similar advertisement will be displayed and a series of related advertise follow. This is different from pop-up’s you get; it’s very relative to what you want to

know about the subject or the product and hence increases the possibility of customer penetration.

A perfect example that I got from Sailthru websites

If Mike generally reads emails on his iPhone at 4pm, he'll receive an email about your new iPhone app at 4pm. Whereas Amy, an Android user, won't receive the email at all. But if Amy purchases an iPhone and uses it to read an email or view your site, she'll immediately receive a message about the app.

Using behavioral browsing data of the customers marketers have gained tremendous level of insights about the customers, though at nascent level, slowly and steadily marketers can create an influential web for the customers where they are lured with the aspect of information, which is relative to them and thus influencing the most priceless buying decision.

Concept of Magazine is really good; it would be really great if we could add alumni sections in the upcoming issue – Rajeev Gupta, MBA 2011-13

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REFLECTIONS

SEP-2012 Brain Teasers Quiz

A)

B)

C)

D)

Train Your Brain

ANIRUDHA INGLE

Q.1) Identify personalities related to Business:

48

REFLECTIONS

SEP-2012 Brain Teasers Quiz

Click here to submit answers

Answers of Brain Teasers – Aug Issue: A1 a. Madonna

b. Arnold Schwarzenegger A.K. Hangal

A2. Spiderman, who features in Marvel Comics. The other superheroes feature in DC Comics

A3. Onida from Noida A4. Microsoft

Winners of Aug Issue: Hardik Shah and Vaividhya Vaghasia (MBA 2011-13)

Q.2) Identify Below Logos

A

C

E

B

D

https://docs.google.com/a/associates.scit.edu/spreadsheet/viewform?formkey=dGN0RmxlUzAwV1B3WEtKNDhaVTQ2alE6MQ

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REFLECTIONS AUG-2012

Students’ Space Achievements

Anurag Verma

MBA 2011-13

Harshal Pathrabe

MBA 2012-14

Shalin Mishra

MBA 2012-14

Laurels of SCIT – Blogathon 1.0 Winners

2nd

3rd

1st The Differen a ng Factor Anurag talks about that X Factor which will make

every MBA professional stand out from the crowd and why CGPAs are definitely not the eligibility criteria for a successful professional

life.

Self Assessment Harshal, a student of the 2012-14 batch blogs about his journey from his engineering days through his first job & his decision to pursue an MBA and how within the first few months at SCIT he was able to jus fy this decision to himself!

Gujarat – a reality & not a myth The Gujarat juggernaut story has been making headlines for both the right as well as wrong reasons. Shalin Mishra pens down his views on why the Gujarat progress report is not just a showpiece but an actual one which speaks for itself. Factual and hard-hi ng.

http://blog.scit.edu/2012/09/01/the-differentiating-factor/

http://blog.scit.edu/2012/08/23/self-assessment/

http://blog.scit.edu/2012/09/11/gujarat-a-reality-and-not-a-myth/

50



Quiz

TurnCoat

Debate

On your

feet

LAURELS of SCIT September 2012

2nd Mahindra Auto Quotient, Mahindra & Mahindra

NIKHIL MOTLAG (2011-13) SANDEEP G (2012-14)

Sprout IT 2012 1st

SAYALI SALGAONKAR (2012-14) ROSE ANN BOBEN (2012-14) Sprout IT

2012 1st

POOJA SETH (2011-13) DIVYA SRINIVASAN (2011-13)

51



Silver Medal

in 200m &

Bronze in

100m race

Mahindra Auto Quotient, Mahindra & Mahindra

3rd AKASHDEEP MAKKAR (2011-13)

DEVESH SINGH (2011-13)

Guesstimation '12, SCMHRD Consulting Club

SREESHARAN SANKU

(2011-13)

Athletics Meet at IIT Kanpur,

IIT Kanpur 2nd

ADITYA VADDADI

(2012-14)

Guesstimation

Quiz

3rd

LAURELS of SCIT September 2012

ABHAY PATODI

MBA 2011-13

ABHISHEK DUTTA

MBA 2011-13

ABHISHEK GUPTA

MBA 2011-13

AVICHAL SINHA

MBA 2011-13

DEVESH MATHUR

MBA 2011-13

HAMMAD MALIK

MBA 2011-13

ABHIMANYU SINGH

MBA 2011-13

TARUN JOSHI

MBA 2011-13

ANKITA KULKARNII

MBA 2011-13

PRIYAM SHAH

MBA 2011-13

MAYUR PAWAR

MBA 2012-14

ANURAG GOYAL

MBA 2012-14

DESIGN & PUBLISHING

PRATIK BEEDKAR

MBA 2012-14

ANUPAM PRASAD

MBA 2011-13

Reflections Team

ANURAG VERMA

MBA 2011-13

PRATIK VIMAL

MBA 2012-14

SIDDHARTH IYER

MBA 2011-13

CONTENT EDITORS

ADHIRAJ DARE RUCHI NANDITA

MBA 2011-13 MBA 2012-14

NAVYA BHANDAKAVI SAMPAD SENAPATI NEERAJ KUMAR MBA 2011-13 MBA 2011-13 MBA 2012-14

AKASHDEEP SINGH

MBA 2011-13

LOKESH JAIN

MBA 2011-13

ANURAG VERMA

MBA 2011-13

CORRESPONDENTS

NIDHI JOSHI

MBA 2011-13

ANURAG V

DEEPALI SARDANA

MBA 2012-14

VARUN MANKODI

MBA 2012-14

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