Finding & Connecting with Your Non-Customers Through Social

MediaFinding followers, engaging, building relationships and growing your “fans”

About Me

Jeff Ciecko

Social Media Junkie Co-Owner CK Golf Solutions

Ltd. PGA of Canada Class A Member Past Golf Industry Positions

General Manager - Nicklaus North General Manager - Salmon Arm Golf

Club Head Professional - Rivershore Golf

Links

I have no HTML

Programming Skills

What is Social Media?

We’ve had social

media for thousands of years.

The Social Era

Push Messaging vs. Conversation Push Messaging

Email, television and radio

Direct consumer 'hard' selling

Conversation

Social media

Consumer 'soft' selling (recommendations)

Is Social Media a Fad?

Social Media Revolution Video

http://youtu.be/QUCfFcchw1w

Created by Socialnomics – January 2013

Blogging

Most important social tool…

Commentary, news, online diaries, sharing

Text, images, links

Ability to comment

Wordpress, Blogger

Your own website

Twitter.com

Micro Blogging

Engagement

Following and Followers - streams

Businesses Share: Commentary, News, Links

@Replies (Conversation)

Retweets (RT @CKGolfSolutions …) Sharing

Facebook

“Family reunion meets high school” – Shane Gibson

Businesses Sharing: Commentary, News, Links, Promotions and contests

Friends

Networks

Engagement

Facebook

Fan page vs. Personal page

Info/Profile – complete in full

Engage – don’t overly restrict

Link to pages & people

Notes page

Mobile posting

Mobile

Mobile

Most important marketing avenue of 2012 & 2013

Just because your website appears on smart phones does not mean it is mobile!

You need a 2013 mobile strategy – social media or not

Relatively low cost

Test your website… and your booking engine!

m.yourwebsite.com or xyzgolfclub.com/mobile

Search

How search is changing…

Search is learning about you (each has it’s own)

SEO Keywords – no more static pages

Social Media = How we heard about a new product

Search = How we find out details about the product

Social Search = FB posts, Tweets, Blogs about the product (recommendations)

Twitter.com/search

Search

Hashtags (#followedbywords)

Airport Codes/ Cities

Keywords

Professional Sports Teams

Facebook.com Search

Tagging

Search

People

Companies

Brands

Linkedin / Google+ / Pinterest

95% of employers using LinkedIn

Fastest growing social network

Search

People

Companies

Brands

Engagement

It’s about ENGAGEMENT

Don’t get lost in the numbers

Your profile

Who to friend or follow

Build the relationship

It takes time

The Metrics of SOCIAL

Facebook

Shares

Comments

Likes

Twitter

@Replies

RT’s

Blogging

Comments

Linking

What to post

75% share/conversation, 25% promotional

Use Google alerts for content

What is your customer interested in?

What is your staff team interested in?

Use links and hashtags in posts

Who should post/ When to post

Everyone in your organization

Golf Instructors – tagging you

FB = early morning, early evening, weekends

Twitter = mid morning, lunch, Mon-Thur evening

How often to post

FB = every 12 hours

Twitter = 5 to 10 times per day

LinkedIn = 1 to 5 times per day

Google+ = 1 to 4 times per day

Pinterest = 1 to 3 times per day

Blog – 1 to 2 times per week

Selling in 2013

Follow your current customers

Search your potential customers and leads

Get personal

Have your sales team and front line staff keep detailed search & contact records

eNewsletter

Final Thoughts

Start with one and be AWESOME!

90% of consumers trust peer recommendations

It’s a marathon, not a sprint

Social Media is about people

Interact and Share more than you Push

If you wouldn’t say it on the phone, don’t say it on Social Media

Four words to Social Media success…

Thank you! Look forward to connecting on Social.

Jeff office/cell: 604-506-2226 email: jeff@ckgolfsolutions.caTwitter: @ckgolfsolutions Facebook: facebook.com/ckgolf