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Google 2014 Holiday Trends

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1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1 Google 2014 Holiday Trends 5 Internet Secrets That Will Make or Break Your Season Cindy Laning [email protected] Strategic Partnership Manager Tim McLain [email protected] Senior Marketing Manager netsertive.com 2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2 #AssertiveOnline My Business is #AssertiveOnline with @Netsertive Twitter Q&A 3. Google Confidential and Proprietary 3Google Confidential and Proprietary 3 5key trends for holiday 2014 4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4 1Online engagement will be paramount to holiday success 5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5 Looking back: Mobile during 2013 holiday 5 toys bought per second on mobile devices on Amazon 35% Of website traffic in Q4 13 was mobile 40% Black Friday e-commerce purchases on mobile 6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6 60% of total digital media time spent mobile milestones: 7. Google Confidential and Proprietary 7Google Confidential and Proprietary 7 mobile milestones: 38% of total traffic 8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8 71% of smartphone consumers have used a store locator to find a store Mobile plays a crucial role in shopping research, beyond m-commerce 93% of mobile researchers go on to complete a purchase of a product or service 46% of showrooming shoppers still ended up making a purchase in-store 9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9 Lead consumers to your store or website Research online = Search Marketing Ad Compare online, touch in-store = Search Marketing Ad 10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10 40%of purchases are made crossing channels 11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11 Give customers what they are looking for instantly 12. Google Confidential and Proprietary 12Google Confidential and Proprietary 12 Be personal 13. Google Confidential and Proprietary 13Google Confidential and Proprietary 13 Be present 14. Google Confidential and Proprietary 14Google Confidential and Proprietary 14 Seasonal automotive trends Source: Google Internal Data, 2013 15. Google Confidential and Proprietary 15Google Confidential and Proprietary 15 Automotive: New model spikes research Sources: Google Trends & Google Keyword Planner 16. Google Confidential and Proprietary 16Google Confidential and Proprietary 16 1Tent pole events will no longer be a single day 17. Google Confidential and Proprietary 17Google Confidential and Proprietary 17 Black Friday turns gray 18. Google Confidential and Proprietary 18Google Confidential and Proprietary 18 Day 1 Day 4 Day 7 Day 10 Day 13 Day 16 Day 19 Day 22 Day 25 Day 28 Day 31 Day 34 2012 2013 Thanksgiving Day Black Friday Cyber Monday Black Friday Query Demand Black Friday Query Demand +27% 19. Google Confidential and Proprietary 19Google Confidential and Proprietary 19 15% 5% 9% 19% 48% I've already started before Labor Day before Halloween Black Friday/Cyber Monday early December EARLY START 29% of shoppers will have started holiday shopping before Halloween 20. Google Confidential and Proprietary 20Google Confidential and Proprietary 20 Match the customer demand calendar 21. Google Confidential and Proprietary 21Google Confidential and Proprietary 21 Home furnishings trends Sources: Google Trends & Google Keyword Planner 22. Google Confidential and Proprietary 22Google Confidential and Proprietary 22 1More opportunities to influence always connected consumers 23. Google Confidential and Proprietary 23Google Confidential and Proprietary 23 daily time spent with digital 2010 2013 Shoppers are constantly connected 3:11 5:46 24. Google Confidential and Proprietary 24Google Confidential and Proprietary 24 0 2 4 6 8 10 12 14 16 18 Hours spent researching for holiday purchase 2012 2014 76% using online resources 25. Google Confidential and Proprietary 25Google Confidential and Proprietary 25 78% of consumers are not loyal to a particular brand And they are open to influence 57% of holiday shoppers dont have a specific products or brand in mind when they begin their holiday shopping 26. Google Confidential and Proprietary 26Google Confidential and Proprietary 26 5 12 2010 2013 Influence shoppers before they visit your store 27. Google Confidential and Proprietary 27Google Confidential and Proprietary 27 Audio video installation trends Sources: Google Trends & Google Keyword Planner 28. Google Confidential and Proprietary 28Google Confidential and Proprietary 28 Retailers and Store Visits 69% YouTube 64% Twitter 61% Word of Mouth 74% 29. Google Confidential and Proprietary 29Google Confidential and Proprietary 29 Create useful content Engage with the connected consumers 30. Google Confidential and Proprietary 30Google Confidential and Proprietary 30 Create informative content 31. Google Confidential and Proprietary 31Google Confidential and Proprietary 31 1Fewer store visits but more value per visit 32. Google Confidential and Proprietary 32Google Confidential and Proprietary 32 2010 2013 38 17 fewer visits to store Footsteps in billions (Nov-Dec) 33. Google Confidential and Proprietary 33Google Confidential and Proprietary 33 $681 $783 2010 2013 but more purposeful ecomm +57% offline +13% retail sales in $billions (Nov-Dec) 34. Google Confidential and Proprietary 34Google Confidential and Proprietary 34 which makes each visit twice as valuable 2010 2013 $17 $42 (offline) 35. Google Confidential and Proprietary 35Google Confidential and Proprietary 35 Measure cross channel impact In-Store Visit Beta Enables advertisers to measure how Google Search traffic is driving store visits across mobile, tablet and desktop devices. In-Store Transaction Beta Effectively measurement of offline sales driven by AW clicks through importing offline point-of-sale transaction data into the Adwords interface. 36. Google Confidential and Proprietary 36Google Confidential and Proprietary 36 1 Pricing & shipping will drive purchases 37. Google Confidential and Proprietary 37Google Confidential and Proprietary 37 92%are checking online for best prices 38. Google Confidential and Proprietary 38Google Confidential and Proprietary 38 #1comparing prices is the number 1 reason smartphone owners search in-store 39. Google Confidential and Proprietary 39Google Confidential and Proprietary 39 if shipping is free 8 out of 10 will wait 40. Google Confidential and Proprietary 40Google Confidential and Proprietary 40 The Faster, The Better 9% 14% 18% 75% None of the above Same-day shipping for a premium Next-day shipping for a small premium Expedited (2 to 3) day free shipping When buying online, if a product is available from multiple retailers at the exact same price, would any of the following shipping offers sway your purchase decision? 41. Google Confidential and Proprietary 41Google Confidential and Proprietary 41 Procrastinators Get One More Day to Ship Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2-Day shipping Overnight shipping 42. Google Confidential and Proprietary 42Google Confidential and Proprietary 42 (Just dont over-promise and under-deliver) 43. Google Confidential and Proprietary 43Google Confidential and Proprietary 43 Top Holiday Trends for 2014 1. Online engagement will be paramount to holiday success 2. Tent pole events will no longer be a single day 3. More opportunities to influence always connected consumers 4. Fewer store visits but more value per visit 5. Pricing & shipping drive purchasing Google 2014 Holiday Trends 44. Google Confidential and Proprietary 44Google Confidential and Proprietary 44 1 Happy holidays from Google & Netsertive! 45. Google Confidential and Proprietary 45Google Confidential and Proprietary 45 Google 2014 Holiday Trends 5 Internet Secrets That Will Make or Break Your Season Cindy Laning [email protected] Strategic Partnership Manager Tim McLain [email protected] Senior Marketing Manager netsertive.com

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