©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
MNREM Broadband for Business Webinar Series
Minnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent
Communities (MIRC) Project
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
This webinar series is sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Google Analyticswww.google.com/analytics/
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Google Analytics (GA) is a free service offered by Google that
generates detailed statistics about the visitors to a website.
Google Analytics hit the scene in 2005.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Advantages of Google Analytics• Free• Easy to use• High level dashboard• Detailed reports
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Disadvantages of Google Analytics• Doesn’t track everyone– Visitors needs to accept cookies & JavaScript– Not tracking spiders
• Limiting info provided– Searchers can turn off tracking– Limitations may increase
• Need to have Google AccountBut again free and easy!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
How to Set Up:• www.google.com/analytics
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Set up Website
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Add Code to Your Site
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“Home”
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Dates• Choose dates
to view• Compare to past
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Compare Dates
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Home - Email
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Email• Have stats
emailed toyou (orothers) on a regularbasis
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Home - Visits
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Visits
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• Audience – How many? Location? Duration of visit? New, returning, bounce? Device?
• Advertising - Tracking success of AdWords• Traffic Sources – Where does the traffic come
from? SEO? Ads? Links?• Content – Which pages are working? • Conversions – Are visitors doing what you
want them to do?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Visits
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Audience
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Mobile Traffic
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More Details (Second Dimension)
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Visitor Flow
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Audience• How many visitors?• Any campaigns rewarded with more traffic?• Where are they located?• Are they mobile?• New people, returns or bounces?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Traffic Sources
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Referrals (Links from other sites)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
SEO Note: This info is becoming limited!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Traffic Source• Are our ads leading to visits?• Which links bring us traffic?• What terms do people use to find us?• Are social media efforts paying off?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Content Overview
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On Page Analytics
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Content• What pages are entry?• Where do people exit?• What pages are most/least popular?• Where do people link?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Setting Up Goals
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Goals
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For the FutureFilters, Funnels, E-Commerce…
For today – 1. Get GA set up2. Email stats monthly3. Look at them!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/
