The mission of Google is to organize the world information and make it accessible and useful universally.

WHO THEY ARE

.

WHAT THEY DO

BUSINESS WEB

YOU

WHAT WE BELIEVE

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INDIVIDUAL LEVEL

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

USERS

KNOWLEDGE

INFORMATION

SPEED

HELPNESS

SECURITY

TO LEARN

TO SYSTEMATIZE

TO BE INSTANT

TO BE USEFUL TO HAVE CONFIDENCE

THEY ASSIMILATE DIFFERENT CONCEPTS

WITH NEW TOOLS

ORGANIZE WORLD´S DATA

THEY MAXIMAZE THE QUIQKNESS OF THE SEARCHING ACTIVITY

GOOGLE ASSIST

PEOPLE IN THEIR EVERYDAY TASKS

THEY ASSURE RELIANCE IN GOOGLE

ACTS

completely change the way kids and adults study and learn. Even in schools students are more likely to do research in Google than coming to libraries. Is a faster and easier way of learning

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

GOOGLER

SENSE OF BELONGING

INNOVATIVE

BRILLIANT

ECO-FRIENDLY

SELF-FULFILMENT

TO BE AND FEEL A PART OF THE

COMPANY

TO BE CREATIVE

TO ASPIRE TO EXCELLENCE

TO RESPECT THE ENVIRONMENT

TO ACHIEVE NEW CHALLENGES

HAVE THEIR OWN CULTURE (GOOGLERS, GOOGLATITUDE, TGIF)

(NOT FEAR FAILLLURE)

GOOGLE SELECTS

SUPREME PROFILES

TRY TO REDUCE THE FOOTPRINT

TO ACCOMPLISH AND

DEVELOP NEW PROJECTS IN YOUR

LABOUR TIME

ACTS

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

EX-

GOOGLER

OVERQUALIFIED

YOUTHFULNESS

EQUALITY

HARD-WORKING

TO BE VERY TALENTED

TO IDEALIZE FREE

TIME GIVEN

TO HAVE THE SAME PROFESSIONAL PROFILE AND PERSONALITY

TO BE ADDICT TO

WORK

FEEL THAT YOUR VALUE IS

UNDERSTIMATED IN THE COMPANY

PLAYING VIDEOGAMES

IN LEISURE TIME

TO PROMOTE UNIFORMITY IN THE

WORKING ENVIRONMENT

TO BE EXTREMELY

HARD WORKER BECAUSE YOU DONT

MISS REAL FREE TIME (GOOGLEPLEX

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

CLIENT

EFFICACY

RELIABILITY

CONNECTED

TO OFFER RESULTS

TO BE

TRUSTWORTHINESS

BEING COMMUNICATIVE

GOOGLE OFFER US

RESULTS TO INCREASE THE BENEFITS OF

OUR BUSINESS

TRUST GOOGLE AS A SITE IN WHICH WE CAN

ADVERTISE OUR COMPANY

ADWORDS GO THROUGH

BOUNDARIES WITHOUT LIMIT

ORGANIZATIONAL LEVEL

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

CEO (SUNDAR PICHAI)

LEADERSHIP

PROFITABILITY

INVOLVEMENT

TO MAKE YOURSELF BE RESPECTED

TO WORK TOWARDS AN OUTCOME

TO BE ENGAGED TO THE COMPANY´S

VALUES

MANAGE AND CONTROL EFFICIENTLY THE WHOLE COMPANY

TO OBTAIN BENEFITS

HE WAS IMPLICATED IN THE GOOGLE´S CORE

PRODUCTS AND SERVICES

ACTS

ACTS

PROFITABILITY: TO OBTAIN 14.400.000 MILLION $ BENEFIT

ACTS

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

FOUNDERS

ORIGINALITY

INNOVATION

TEAMWORK

PASSION

TO BE CURIOUS

DEVELOP NEW TECHNOLOGIES

TO TRANSMIT SENSE OF COLLABORATION

TO BE ENTHUSIASTIC

BE INVENTIVE SINCE THEIR CHILDHOOD

WORSHIP FOR

MATHEMATICS AND COMPUTER SCIENCE

THEY STARTED THEIR

FIRST PROJECT TOGETHER IN 1996

DEVOTION TO CHANGE THE WORLD

BYTECHNOLOGY

ACTS

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

MAINLY COMPETITORS

IN PROFITABILITY (FACEBOOK,

EBAY, AMAZON, TWITTER)

RIVALRY

SELF-IMPROVEMENT

AMBITION

DISPUT SOME

MARKETS

TO BE MOTIVATED TO CREATE BETTER

THINGS THAN THE OTHERS

TO REACH THE LARGEST BENEFITS

A CLIENT DECIDES

BETWEEN ADWORDS OR ANOTHER TOOL

GOOGLE IS ALWAYS LURKING. THERE IS AN INSATIABLE APPETITE

FOR NEW AND INNOVATIVE

THEY COMPETE TO BE

ONE OF THE MOST VALUABLES

COMPANIES TRYING TO REPLACE GOOGLE

GLOBAL LEVEL

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

USA GOVERNMENT

CONTROL

PROTECTION

RESPECT

TO REGULATE THE USE OF THE INFORMATION THEY HAVE ACCES TO

TO DEFEND THE RIGHTS OF THE POPULATION

TO REGARD PEOPLE´S PRIVACITY

THE USA GOVERNMENT FORBIDS GOOGLE GIVE

PERSONAL DATA TO THE INTELLIGENCE SERVICES

PUBLIC AGENCY´S OF DATA PROTECTION

REGULATE THIS ACTIVITY

USA GOVERNEMT PROHIBITE THE USE OF

PERSONAL DATA

ACTS

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

FRENCH GOVERNMENT

TAXATION

ECOLOGY

EQUALLITY

JUSTICE

TO ELUDE PAYING BIG AMOUNTS OF MONEY THAT THEY SHOULD

RAISE AWARENESS

BALANCE DECISIONS TOWARDS DIFFERENT

ORGANIZATIONS

FRANCE GOVERNMENT RECLAME 1.600 MILLION EUROS OF TAXES. SPONSOR SUSTAINABLE CONFERENCES THE GOVERNEMNT HAS TO TREAT ALL THE COMPANIES AS EQUALS, AVOIDING BENEFICIAL NEGOTIATIONS.

ACTS

Ecology Cop21: Google as an official sponsor hosting part of the event.

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

IRISH GOVERNMENT

INTELLIGENCE

PROFITABILITY

GROWTH

TO TAKE ADVANTAGE ON

LEGAL VACUUM

TO GET BENEFITS

TEMPTATION FOR

AMBIGUOUS LAWS AND REGULATIONS

LOW TAXES TO ATRACT

COMPANIES

ACTS

STAKEHOLDERS VALUES PRINCIPLES GUIDELINES

NATIONAL AGENCY OF

DATA PROTECTION

(SPAIN)

PRIVACY

PROTECTION

SECURITY

TO DELETE YOUR PERSONAL

INFORMATION

RIGHT TO BE FORGOTTEN

ACTS

MARTA MARCO MAYAYO CARLOTA FERNÁNDEZ RAGA PALOMA HURTADO BERTAUDEAU