GREEN HILLS REGIONAL PLANNING COMMISSIONBROADBAND STUDY

Regional Technology Planning Team Report

August 2011

RESIDENTIAL STUDY BACKGROUND

Survey mailed May 2011 4000 homes randomly sampled.

523 returned surveys/13% response rate

400 returned surveys analyzed Provides margin of error of ± 5 percentage points

RESIDENTIAL STUDY: WHO RESPONDED

NOTE: 5% OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents County Population as % of Green Hills Region Population

Livingston 69 17.25% 15.00%

Chariton 55 13.75% 8.00%

Linn 48 12.00% 13.30%

Grundy 44 11.00% 10.60%

Sullivan 41 10.25% 7.20%

Carroll 33 8.25% 10.00%

Putnam 26 6.50% 5.00%

Daviess 21 5.25% 8.50%

Harrison 21 5.25% 9.20%

Caldwell 11 2.75% 9.60%

Mercer 10 2.50% 3.70%

RESIDENTIAL SURVEY: WHO RESPONDED ?

63%

83%

65%

31%

81%

31%3%

29%

65%

13%

0%

20%

40%

60%

80%

100%

120%

Gender Race Residence Kids Home

Note: Remaining percentages are non-response

Female

Male

White

Other Urban

Rural Yes

No Rent

Own

RESIDENTIAL STUDY - DEMOGRAPHICS

Education LevelHigh School graduate 37%Some College or Associates 16% College degree 20% Graduate degree 11%No Response 16%

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(36% did not respond to income question)

CountyMedian Household Income (Census)

.Caldwell 39,335

.Carroll 40,912

.Chariton 39,819

.Daviess 37,570

.Grundy 35,543

.Harrison 33,070

.Linn 34,260

.Livingston 38,099

.Mercer 34,597

.Putnam 31,864

.Sullivan 32,899Green Hills 36,179

Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/HIGH SPEED INTERNET AT HOME ?

20%

6%

16%

14%

60%

8%

24%

40%

15%12%

0%

10%

20%

30%

40%

50%

60%

70%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HIS at home

Computer trend line Internet trend line

RESIDENTIAL SURVEY

3%

3%

4%

5%

6%

11%

18%

51%

0% 10% 20% 30% 40% 50% 60%

Don't Know

Others

Satellite

Cellular BB

Dial-up

Fixed Wireless

Cable

DSL

Types of Internet Access at home (n=326)

APPLICATIONS (RESIDENTIAL)

13%15%16%

20%21%21%22%

29%39%

44%44%

58%63%

66%68%

73%83%

89%

Operate or support a home-based businessSell something online

Share something online that you created yourselfWork from home (telecommuting)

Take a class or do homeworkContribute to a website, blog or other online forum

Look for information about a place to liveLook online for information about a job

Play online video gamesVisit your state, region or local government’s website

Watch television or other videosDo any online banking

Look online for news or information about politicsUse an online social networking site like Facebook

Buy something onlineLook for health or medical information

Look for information about a service or product Keep in touch with family and friends

Internet Activity in the Last 7 Days

5%

10%

16%

24%

44%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Don't know

Not at all important

Somewhat Important

Important

Very Important

How important is it for all residents of Missouri to have access to computers and the internet?

RESIDENTIAL STUDY

GREEN HILLS REGIONAL PLANNING COMMISSION

BROADBAND NEEDS ASSESSMENTBUSINESS NEEDS RESULTS

BUSINESS STUDY – RESPONSES BY COUNTY

County FrequencyPercent of Total

RespondentsPercent of total

number of BusinessesCaldwell 2 5% 7%Carroll 2 5% 10%Chariton 5 13% 8%Daviess 2 5% 7%Grundy 3 8% 10%Harrison 0 0% 9%Linn 2 5% 17%Livingston 12 32% 17%Mercer 1 3% 3%Putnam 0 0% 4%Sullivan 9 24% 7%

EMPLOYEE BUSINESS SIZE

1 – 4 47%5 - 25 24%26 – 100 18%101 – 500 11%501 – more 0%

90% have internet service at their business One respondent said that Satellite and dial-up were all that was available and both

are inadequate for their business One respondents said that they tried to get internet through a provider but it never

connected properly

NATIONAL BUSINESS CLASSIFICATION

BUSINESS BROADBAND PROVIDERS (N=33)

One respondent uses 3 providers for internet access

TYPES OF INTERNET CONNECTIONS

SPEED OF CONNECTIONS 32% of those responding reported the following speeds

by connection type:

68% of those responding did not know their speed

T-1: 1.544 Mbps (1) Satellite

100 Kbps (1) Fixed Wireless Users

3 Mbps (1) 0.5 Mbps (1)

DSL Users 3 Mbps (3) 4.74 Mbps 1.5 Mbps / Upload

Fiber to the Premise 5 Mbps

Cable Modem 5 Mbps

BROADBAND SERVICE RATINGS

ServicesVery

SatisfiedSatisfied Dissatisfied

Very Dissatisfied

Don’t Know/Not Applicable

Response Count

Cost of Internet/network Service

16% 45% 19% 10% 10% 31

Speed of the on-line connection 15% 44% 19% 18% 3% 32Billing practices of your provider 32% 45% 3% 7% 13% 31Reliable access to the Internet 26% 45% 13% 16% 0% 31Training and technical support 25% 31% 16% 16% 12% 32Customer Service Representative’s knowledge when you call for service

22% 38% 22% 6% 12% 32

Installation technician’s ability and courteousness

32% 62% 3% 3% 0% 31

SUPPORTED INTERNET APPLICATIONS

WHY IMPORTANT?

Internet access is important for business connections especially video conferencing

Internet speeds are crucial to business connections including webinars and video streaming

Speed of connection is vital for relaying business information and accessing resources

COMMERCIAL BROADBAND ENVIRONMENT

7%

37%

53%

3%

Competitive, several options

Somewhat Competitive, two providers

Not Competitive at All, only one provider option

There is not a broadband option available that is

suitable for my business.

Availability of Multiple, Competing Broadband Options

COST OF SERVICE

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and

Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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SWOC ANALYSIS Phase 2: cont’d

The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability

and adoption, whether available bandwidth(s) are sufficient for current as well

as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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INDIVIDUAL SECTOR DATA

Online Surveys (OLS) were received from the following groups:Library Sector (14)Local Government (8)Agriculture (6)Small Business Sector (5)Healthcare Sector (4)K-12 Education Sector (4)Energy Sector (4)

Industry and Manufacturing Sector (2)Community and Social Services (1)Higher Education Sector (1)Public Safety (1)Workforce Development (1)

INDIVIDUAL SECTOR DATA

SECTOR REPORTS

SWOC ANALYSISVOTING

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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THANK YOU FOR YOUR PARTICIPATION IN THE GREEN HILLS

BROADBAND PLANNING PROJECT!

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