1. Google Inc. By: Todd Bierl, Danielle Erikson, & Jenna Malikowski 2. Introduction (static1.squarespace.com, n.d.) 3. SWOT Analysis Strengths Name Recognition Culture Innovation Weaknesses Primarily Online Widespread Rapid Assimilation 4. SWOT Analysis (Cont) Opportunities Expansion Advancement Specialization Threats Similar Competitors Currency Software Security 5. Strategic Competitive Advantage Analysis International recognition Expansion and acquisition of services and programs Innovative design and strategy (blog.esko.com, 2014) 6. Stakeholders Analysis Who are Googles Stakeholders Company stock holders, employees, customers, suppliers, traders, community Other External Influence Government, Media, Other Web Users Issues around Stakeholders (taigacompany.com, 2015) 7. Porter's Five Forces Supplier Power Buyer Power Competitive Rivalry Threat of Substitution Threat of New Entry (sparkpolicy.com, 2012) 8. Life Cycle Analysis Creation of Technology Web Designers Customer Products Convenience Goods 9. Supply Chain Analysis Design of Custom Equipment Web Designer Collaboration 10. Market Sectors Google provides a variety of services and tools for advertisers of all sizes: Display ads Mobile advertising Publishers Google Products or Services Search Engines Operating Systems Hardware Products 11. Business Strategy Earn Entice and Defend Expand the Pie Experiment (Faktor, 2013). 12. Strategic Improvements Short Term Goals Short burst ideas Social Media Networking Innovation on Ad Market Expansion of Android Market Long Term Goals Expand into Car Entertainment Market with Android App Make deals with Major Auto Makers continuing Android Dominance 13. Decision and Teamwork Analysis Strategic Management Improvement Recommendations Teamwork Analysis 14. Conclusion 15. References Arar, Y. (2012). Google Play vs. Amazon vs. iTunes Store: How the Content Stores Stack up. Retrieved From: http://www.pcworld.com/article/259040/google_play_vs_amazon_vs_itunes_store_how_the_content_stores_stack_up. html Bailey, A., Gilmore, E., Hrones, L., Mendez, J., Peal, A. (2010). Google Inc., International Strategies. Retrieved From: http://www.slideshare.net/abail019/productservice-analysis-and-strategies-of-google-inc BBC News (2014). Top hacker Hotz recruited by Google. (2014, July 16). Retrieved March 14, 2015, from http://www.bbc.com/news/technology-28327117 Blignaut, S. (2013). A Great Metaphor For Teamwork From Steve Jobs. Retrieved From: https://sonjablignaut.wordpress.com/2013/05/15/a-great-metaphor-for-teamwork-from-steve-jobs/ Business Strategy:Work on global, cross-functional projects at the heart of what we do. . (2015). Retrieved from http://www.google.com: http://www.google.com/about/careers/teams/business-strategy/ Cazambo, M. (2014). Copy of Google: Porters Five Forces. Retrieved From: https://prezi.com/kkiqgapra-w2/copy-of- google-porters-five-forces/ Dickey, M. R. (2013). Google's Entire Strategy Can Be Boiled Down To 7 Words. Retrieved from http://www.businessinsider.com: http://www.businessinsider.com/googles-strategy-2013-1 Dodsworth, E., & Nicholson, A. (2012). Academic Uses of Google Earth and Google Maps in a Library Setting. Information Technology & Libraries, 31(2), 102-117. eBizMBA (2015). Top 15 Most Popular Search Engines | March 2015. (2015, March). Retrieved March 14, 2015, from http://www.ebizmba.com/articles/search-engines Faktor, S. (2013). Deconstructing Google's Strategy: Will Google Eat Your Business Next? Retrieved from http://www.forbes.com: http://www.forbes.com/sites/stevefaktor/2013/05/23/featuredeconstructing-googlersquos- strategy-will-google-eat-your-business-next/ 16. References (Cont) Farney, T., & McHale, N. (2013). Introducing Google Analytics for Libraries. Library Technology Reports, 49(4), 5- 8. Google (2015). Company Google. (2015). Retrieved March 14, 2015, from http://www.google.com/about/company/ Google (2014). Retrieved from http://www.forbes.com: http://www.forbes.com/companies/google/ Google (2015). Manufacturing & Supply Chain. Provide the Manufacturing Capability to deliver Googles Leading- Edge Physical Infrastructure. Retrieved From: http://www.google.com/about/careers/teams/ops- support/manufacturing/ Internet Law protection of personal data court of justice of the European Union creates presumption the google must remove links to personal data upon request. (2014). Harvard Law Review, 128(2), 735-742. Marrow, B. (2008). External Analysis of Google Inc. Retrieved From: http://benmorrow.info/blog/external- analysis-of-google-inc Ronen, L. (2015). Google Is Playing a New Game in Virtual Reality Market. Retrieved from http://amigobulls.com: http://amigobulls.com/articles/google-is-playing-a-new-game-in-virtual-reality-market Umiastowski, C. (2014, March 10). Long term, Apple and Google seem like a smart bet . Retrieved from http://www.theglobeandmail.com: http://www.theglobeandmail.com/globe-investor/investment-ideas/strategy- lab/growth-investing/long-term-apple-and-google-seem-like-a-smart-bet/article17413226/ VW Staff (2012). Apple Inc. (AAPL) Is The Biggest Porter Force On Its Supply Chain: BAML. Retrieved From: http://www.valuewalk.com/2012/09/apple-inc-aapl-is-the-biggest-porter-force-on-its-supply-chain-baml/