Growth Hacking

Teguh NugrahaData Scientist Lead, Bukalapak

Startup“a business or undertaking that has recently begun operation”The American Heritage Dictionary

“a company designed to grow fast”Paul Graham

“a temporary organization used to search for a repeatable and scalable business model”Stave Blank

Product-Market Fit

“74% of high growth internet startups fail due to premature scaling… no startup that scaled prematurely passed the

100,000 user mark.”1

“93% of startups that scale prematurely never break the

$100K revenue per month threshold.”1

Failure : Premature Scaling

Prerequisites For Scaling2

1. Founder’s Core Vision (passion)

2. Scalable Ideas (large market)

3. Solves A Real Problem (wanted product)

4. An Excellent First Interaction (minimum great product)

Lean Approach3

Launching Product

At the right time To the right (first) users

Growth Hacking = Iterative Optimization

Pirate Metrics: Macro Funnel4

Increasing Traffics

● Search Engine Optimization (SEO)● Search Engine Marketing (SEM)● Viral Content on Social Media

A/B (Split) Testing● Randomized experiment

● Confirming which idea is better

● Utilizing traffic

● Only some users will be tested

● Know the significance of the change

Split Testing: BannerDisplay banner with simple but informative design increase CTR by +34%

Growth Sprint1. Set Goals for a period of time2. Do the growth hacking process

frequently (everyday)3. Learn and iterate

Thank YouTeguh Nugrahateguh@bukalapak.comData Scientist Lead, Bukalapak

References1. http://blog.compass.co/pagessummary-of-startup-genome-report-extra-prema

t/ 2. The Science of Growth, Sean Ammirati3. http://www.slideshare.net/Leananalytics 4. http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versi

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