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GSF 2011 Steve Ressler 3-2 Social Media: How It Works For Government

Date post: 12-Jan-2015
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How Social Media Works For Government
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The The Story Story
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Page 1: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

TheThe

StoryStory

Page 2: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

• ~20 Million Government Employees• 2.1 million federal employees

• 19,429 Municipal Governments

• 21,300 Distinct organizations across federal legislative, executive, and judicial

ARE WE RECREATING THE WHEEL? lS THERE ROOM FOR COLLABORATION

U.S. Statistics

ARE WE RECREATING THE WHEEL? lS THERE ROOM FOR COLLABORATION

Page 3: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

At Work, Where Do

People Go to:� Ask a question about their project

� Find out about other similar projects in government� Find out about other similar projects in government

� Get career advice or mentorship

� Get best practices about a specific technology or project

� In past, simply asked peers at work or people you already knew

� How do you expand the network to solve government problems

Page 4: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

What is

Solve government

problems

Solve government

problems

Research the latest

trends

Research the latest

trends

Find and contribute best practices

Find and contribute best practices

?

MISSION: “Connect Government to Improve Government”

problemsproblems

Connect with peersConnect with peersLearn about the latest solutionsLearn about the latest solutions

?

Page 5: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government
Page 6: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

What I’ve Learned about

Community Building

• It’s REALLY REALLY Hard

• Most people fail

• There’s a talent/skill

• Hard to be consistent• Hard to be consistent

• There’s a difference between

just doing it and doing it well

• Many similar reasons to why conferences or

associations or magazines succeed/fail

Page 7: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

New Medium, Same Human Desires

Everyone wants to see the new baby

• Visiting in Person

• Print photos

• VHS videos• VHS videos

• Online photos – Snapfish, Picasa

• Facebook – Baby photos, videos

• Skype Video

Page 8: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

How to Engineer an Awesome Online

Community

• Find a Great Topic

• Stand for something

• Treat everyone like a guest

• Hustle hard • Hustle hard

• Remind remind

• Make it easy

• Monitor closely

• Metrics metrics

Page 9: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

What Problems are

You Trying to Solve?

1.1. Grants CollaborationGrants Collaboration

2.2. Acquisition ResearchAcquisition Research

6. Decrease Citizen FAQs6. Decrease Citizen FAQs

7. Increase Innovation7. Increase Innovation2.2. Acquisition ResearchAcquisition Research

3.3. Employee CollaborationEmployee Collaboration

4.4. Partner CollaborationPartner Collaboration

5.5. NonNon--profit to Gov’tprofit to Gov’t

7. Increase Innovation7. Increase Innovation

8. Increase Revenue8. Increase Revenue

9. Replicate Best Practices9. Replicate Best Practices

10. ??? Tell Us?10. ??? Tell Us?

Page 10: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

1.1. Join Today and LearnJoin Today and Learn

2.2. Engage in the CommunityEngage in the Community

3.3. Send Me Your ChallengesSend Me Your Challenges

What You Can Do?

3.3. Send Me Your ChallengesSend Me Your Challenges

Page 11: GSF 2011 Steve Ressler 3-2 Social Media:  How It Works For Government

Steve ResslerSteve Ressler

Questions

Steve ResslerSteve Ressler

President and CEO

[email protected]

@GovLoop

202 445 0084


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