Maximizing Mobile

Jeff AchenGiveMN Digital Strategist

Maya FehrsNonprofit Outreach Specialist

The M O B I L Eaudience is growing

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How do we define mobile?

Text Messaging– Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits

– Limits: Set dollar amount

– Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared

to only 221 million on the internet, and only 112 million households with television

Mobile Apps– Costs: as much as $30,000 or more

– Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers

– Pros: Provides a much cleaner, more FUNctional experience for mobile users

Mobile Optimized Sites– Costs: Dependent on your current website design and creation costs, check with your web design team

– Limits: Only limited by design and imagination

– Pros: Lower cost and cross platform functional

GiveMN Mobile

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Examples from Minnesota Nonprofits

St. Olaf College posted QR codes on flyers around

campus during Give to the Max Day 2011.

.01% of gifts came through a mobile

device, but those gifts ranged from $10 to

$1,000.

Mobile users ranged in age from 24-69.

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Examples from Minnesota Nonprofits

Children’s Hospitals and Clinics of Minnesota posted flyers in every dept. in their hospital.

Their goal: reach patient families and employees.

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MOBILE STRATEGY

Examples from Minnesota Nonprofits

HOWA Family

Center found that the easiest way to

communicate with their volunteer mentors (high

school students) was through text messaging.

Anecdotally, it’s working to engage more mentors.

Texting and GiveMN Mobile could work for engaging

young donors.

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MOBILE STRATEGY

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MOBILE STRATEGY

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MOBILE STRATEGY

MOBILIZE

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MOBILIZE

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Questions, comments?