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Maximizing Twitter

Twitter lingo

@ -- The @ sign is an important code on Twitter, used to refer to individuals on

Twitter. It is combined with a username and inserted into tweets to refer to that person or send them a public message. (Example: @username.) When @ precedes a

username, it automatically gets linked to that user's profile page.

Hashtag -- A Twitter hashtag refers to a topic, keyword or phrase preceded by the

# symbol. An example is #GTMD12. Hashtags are used to categorize messages on

Twitter.

Retweet , Modified Tweet (RT, MT) -- A retweet (noun) means a tweet that

had been forwarded or "resent" on Twitter by someone, but was originally written and sent by someone else. To retweet (verb) means to send someone else's tweet to your followers. You may use MT if you’ve changed the tweet before sending it along.

https://support.twitter.com/entries/166337-the-twitter-glossary

Why Twitter?

Access/integration for mobile

• Twitter had 6.9 million mobile users in the month of August 2012

• Integrates with GiveMN Mobile

17,000

Tweets per minute about Big Bird during the presidential

debate

on Oct. 3, 2012

“Haven't had a chance to donate to Graywolf during #GiveToTheMaxDay? Don't worry! It goes until

midnight! http://t.co/D7rsPIJR #GTMD11”@GraywolfPress

“RT @smbmsp: Get up to speed about Give to the Max Day via our podcast then start donating. Ends at midnight! #GTMD11

http://t.co/9giAQxT1”@roythejackalope

“Your $10 gift for Haiti could become $1K or $10K! Every gift is eligible for $10K golden ticket. #GTMD11 http://t.co/jXGLkrc9 -

thank you”@reiserrelief

“MOCA supports MN women. Check out Anne's story at http://t.co/FDF2hspC and consider giving to MOCA for #GTMD11 at

http://t.co/TQKH5js3.”@MNOvarianCancer

What should I be doing now?

• Updating your Twitter page– Background design

– Profile picture

– Header picture

• Cultivating your

• audience/donorsthrough quality content and engagement

• Invite, encourage andpraise others to share

• Share news articles, blog posts and other content from around the web

• Share the details about Give to the Max Day (#GTMD12), including the video contest!

• Share pre-formatted tweets with your supporters to tweet

Twitter Design

Make sure your profile pic is 5X5 and lookin’ good!

Tips for Managing Twitter

• Use a Twitter application likeTweetdeck or HootSuite– Listen and respond– Track mentions, DMs– Search hashtags, keywords– Great for Tweetchats– Schedule Tweets

• Use Bit.ly to create and track the hyperlinks to seehow often they are being viewed

• Use Archivist to download tweets sorted by keyword or hashtag• Use a simple spreadsheet to document social media conversions

(i.e. is social media helping you increase donations?)• Create a Tweet schedule

– Who will manage Twitter during different times of the day?– What tweets can your schedule and when can you schedule them?– Think about all the things you’ll want to promote

• Golden tickets, a matching grant?, leaderboards, scheduled donations, the livestream?

TweetDeck

Hootsuite

Hootsuite

Track your click-throughs

Bit.ly

Download a spreadsheet of tweets

Tracking Return on Investment (ROI)

How should I use Twitter on GTMD?• Tweet regularly in the weeks leading up to GTMD using #GTMD12• Tweet at least once per hour on GTMD• Mention others by using the @ symbol in most everything you

Tweet• Respond/Retweet/Follow/Interact with those who interact with

you

How should I use Twitter on GTMD?

• Tell client stories thattouch the heart

• Share stats & resultsof your work

• Invite, encourage andpraise others to share

• Share news articles, blog posts and other content from around the web

• Tell your audience about how they donation goes further on GTMD

• To ASK for money! This is the day when you havepermission to flat out ask.

Questions, comments?