HANDBOOK

MARKETING

SUMMERSEMESTER2019

eXpandInternationalConsultancyGmbHUniversityofGraz

InstituteofBusinessEducationandDevelopment

Universitätsstraße15–G1

8010Graz

TABLEOFCONTENT

1 GENERALINFORMATION ............................................................................................................ 1

1.1VPN ............................................................................................................................................... 2

2 OVERVIEWOFALLTASKS ........................................................................................................... 6

3 E-MAILS ......................................................................................................................................... 7

4 OUTSIDEVISUALIZATION ............................................................................................................ 8

5 INSIDEVISUALIZATION ............................................................................................................... 9

6 CORPORATEIDENTITY .............................................................................................................. 10

7 AIMSHEET .................................................................................................................................. 11

8 WEBPAGE .................................................................................................................................... 12

9 ORGANIZINGTHEINFORMATIONEVENING ............................................................................ 14

10 ORGANIZINGANONLINETRADINGDAY ............................................................................. 16

11 FOSTERINGINTERNATIONALIZATION ................................................................................ 17

12 BUSINESSPLAN ...................................................................................................................... 18

13 SPONSORINGFOLDER ............................................................................................................ 19

14 HANDBOOK ............................................................................................................................. 20

15 HANDINGOVERPROCESS ..................................................................................................... 21

Handbook–MarketingSS2019

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1 GENERALINFORMATION

Welcometothemarketingdepartment!

Thishandbookwillgiveyouanoverviewoftheupcomingtasksinthedepartmentandthe

mostimportantinformationhowtohandlethem.

Address: eXpandInternationalConsultancyGmbH

UniversityofGraz|RESOWICentre

InstituteofBusinessEducationandDevelopment

Universitätsstraße15–G1

A–8010Graz

Contact: Tel.:+433163803537

Fax:+433163809571

E-mail:expand@uni-graz.at

https://wirtschaftspaedagogik.uni-graz.at/de/expand/

Foundation:21stApril2004

Sponsors: UniversityofGraz

RaiffeisenBank

Asyouwillbeabletodoalotofyourworkat

home,youshould installaVPNClient, tohave

accesstothedrivefromyourhome.Forhelpful

informationontheinstalling,usethelink!

https://static.uni-graz.at/fileadmin/uni-it/docs/VPN_Netzzugang_unter_Win-dows_mit_AnyConnect.pdf

Handbook–MarketingSS2019

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1.1VPN

Ifyouareusinga“Windows-Notebook”youcanalsoinstalltheVPNclient,offeredfrom

theuniversity,tohaveaccesstotheJdriveathome.

ThefollowingstepsarenecessarytofollowtoinstalltheVPN-Client:

1. InstalltheCiscoAnyConnect(VPN)atyournotebook

• Pleaselogonthewebsitehttps://univpn.uni-graz.atasyoucanseebelow

• ThenyouwillbeabletodownloadtheCiscoAnyConnectclientbyclickonthe

followingbutton

• Afterthedownload,youwillbeabletoconnectyourprivatenotebookwith

theuniversitynetwork

• Tochecktheconnection,theicon willappearontherightbottomofyour

screen,insteadofyourinternet-connection-icon

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a) ConnectiontotheJ:DriveonaWindowsNotebook

• Pleasestartyourexplorerandclickon“Computer”onthetopofthescreen

andchoose“Netzlaufwerkverbinden”

• Thefollowingwindowwillappear.PleasechoosethedriveJ:andinsertthe

followingfilefolder:\\StudFS-Daten.stud.ad.uni-graz.at\uefa2$

• Ifyouclickon“Fertigstellen”,thefollowingloginscreenwillappear,where

youhavetofillinyourUGO-passwordtogettheaccesstothepracticefirm

driveJ:

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b) AftertheseadjustmentsyoucanfindtheJ:drivefolderasonedriveofyournote-

bookinyourexplorer

c) Thenecessarystepsforyournextaccess,arejusttheconnectionwiththeCisco

AnyConnectclientandtheselectionofthepracticefirmdriveatyourexplorerto

insertyourpassword

d) ConnectiontotheJ:DriveonaMacBookStartconnectingyourNotebookwithCiscoAnyConnect,thatyouhavealreadyin-

stalled

Ifyou’reconnectedyoucangoontothenextstep

e) AftertheseadjustmentsyoucanfindtheJ:drivefolderon“Gehezu”anthenpress

thebutton“MitSerververbinden”

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f) Afterthestepbelowyouhavetoenterthefollowingserveraddress:

smb://studfs-daten.stud.ad.uni-graz.at/uefa2$

g) NowyouareabletohaveaccesstotheJ:Drive

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2 OVERVIEWOFALLTASKS

��checkinge-mails��outsidevisualization–posterinfrontofSR15.16��insidevisualization(practicefirmoffice)��corporateidentity��aimsheet��providingcontentforthewebpage��organizationoftheinfoevening��organizationofanonlinetradingday��fosteringinternationalization��updatingthebusinessplanandthemissionstatement��sponsoringfolder��updatingthehandbook��organizationofhandingoverprocess

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3 E-MAILS

Duringthesemesteryouhavetocheckyoure-mailsregularly.Therearetwodifferent

accounts.

Login:https://email.uni-graz.at

e-mailaddress expand@uni-graz.at marketing.uefagraz@uni-graz.at

domain/username edvz\wipmail8 edvz\wipmail1

password susi78 markws03

expand@uni-graz.atisthegenerale-mailaddressofeXpand.Monitoring&Supporttrans-

fersyoure-mailstoyourfolder.

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4 OUTSIDEVISUALIZATIONTheoutsidevisualizationmeanstheposterofeXpandinfrontofSR15.16.Youhaveto

createanewposterofeXpandwithallmembersofdepartmentsandprocesses.Youcan

usetheposterfromlastsemesterasanexample.Makesurethattheposterisstickingto

thewallthewholesemester.

StartwiththeposterrightafterthefirstmeetingofeXpand.Makesurethatyouhave

twoorthreesuggestionsfortheposterinthesecondmeeting.Decidealltogether

whichoneyoutake.Afterthat,sendtheposter(pdf-file)viae-mailtomanagement,

astheywillprintit.

Thepostershould…

• showthedynamicinteractiveaspectandtheinternationalizationofeXpand

• becreative

• includeaslogan,thatfitseXpand’smission

• showagrouppictureofallmembersofeXpand

• showpicturesofeachdepartmentwithitsmembers

o thephotosshouldunderlinetheposteridea

• havethesizeofA0–makesurethatthequalityoftheposterfitsthesize(useagraphic

programsuchasPhotoshop,InDesignorGimp)

o Photosmusthaveatleastaresolutionof300dpi

o EditthephotoswithPhotoshop

o DesigntheposterinInDesign

o SavetheposterasaprintablePDF

o Sendtheprintabledocumentforexamplewithwetransfer.com

o Showthecurrentlogosofoursponsors

• thelogooftheUniversityofGraz

• thelogooftheKFUNIline

• showthelogoofeXpand

• AddressesofeXpandandKFUNIline

• thetaskareasofeXpandandKFUNIline

!

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5 INSIDEVISUALIZATION

Duringthesemester foralleXpand’smembers thepractice firmoffice isavailable.To-

getherwithMonitoring&Supportyouareresponsibleforcreatingacomfortableatmos-

phereintheoffice.Youcanbeascreativeasyoulike!

Someideas

• decoratingtheofficeaccordingtotheseason

• usingpostersforthewall

• adventwreath,adventcalendar,birthdaycalendar

• bringingacoffeemachine

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6 CORPORATEIDENTITY

ItisyourtasktoensurethecorporateidentityofeXpand.Thismeans,thatyouhaveto

usetherightlogosattherightplace.OursponsorsareRaiffeisenbankandKarl-Franzens-

Universität.Youhavetoensurethatthelogosofthesetwosponsorsareoneverydocu-

ment,bannerorpresentationthatwillbeseenoutsideandinsidethepracticefirm.Espe-

ciallykeepthisinmindfortheinfoeveningandthepracticefirmvisitsatschool.

Checkifthetwologosofoursponsorsareup-to-date.Forthelogoofouruniversity

havealookattheuniversity’swebpage.ForthelogoofRaiffeisenbankcontactDoris

FragnerfromRLB(doris.fragner@rlbstmk.at).Youcanfindthelogosonourdrive.

!

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7 AIMSHEET

Atthebeginningofthesemesteryouhavetothinkaboutyouraimsandwritethemdown

inanaimsheet.ThecurrentaimsheetwillbegivenoutbyLearningPoint.Theteamlead-

ershavetoupdatetheaimsheetduringthewholesemester.Theyalsoneedittoreport

thestatusoftheirdepartment.

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8 WEBPAGEInsummersemester2019themarketingdepartmentwasresponsibleforprovidingthe

contentforthewebpage,whileMonitoring&Supportwasuploadingthecontents.

Atthebeginningofthesemesteryouhavetothinkaboutthedescriptionofyourdepart-

ment,aseachdepartmenthastodoit.Withthefollowinglinkyoufindtheexistingde-

scription,whichyoucantakeasanexample.

https://wirtschaftspaedagogik.uni-graz.at/en/expand/departmentsprocesses/market-

ing/

During the whole semester you are responsible for writing articles about upcoming

events,latestnews,reportsofevents,seasonalgreetings.Forexample,youcanstartwith

anarticleaboutthestrategyseminarinSchielleiten.

https://wirtschaftspaedagogik.uni-graz.at/de/expand/

Keepinmind,that…

• allcontenthastobeinEnglish

• youshouldbecreative

• youhavetobeawareofthecopyrightandprivacyprotection(whenusingpicturesor

logos)

• youshouldupdatethelatestnewsonceinawhile

• youhavetosendthearticlesandpicturestoMonitoring&Support

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9 ORGANIZINGTHEINFORMATIONEVENING

Organizingtheinfoeveningisoneofyourmajortasks.Itisalotofworkundshouldnot

beunderestimated.ForthistaskyounormallyworktogetherwithKFUNIline,butincase

thatKFUNIline is runasaprofit center,youare responsible for theorganizing.Please

mind,thatyoudon’thavetodotheworkonyourown,youcandelegatetootherdepart-

ments!

To-Do-List

• makeachecklistfortheorganization,thatyoudon’tlosetrack

• findaproperdatetogetherwiththemanagement(6weeksinadvance)

• constituteaproperplaceandtimetogetherwiththemanagement

• createaninvitatione-mail-thee-mailwillbesentouttoallstudentsinthecourses

“DidaktikdesRechnungswesens”and“DidaktikundGestaltungderwirtschaftlichen

Fächer”(sendingoutisdonebymanagement)

• createaninvitationposterandputitonthepracticefirmofficedoorandinfrontof

SR15.16

• publishtheinvitationontheeXpandwebpageandontheWIPÄD-Facebookpage

• organizetheapplicationprocess-findadeadlineandworktogetherwithLearning

Point(makesurethatinformationontheapplicationsprocesswillbeupdatedonthe

webpage-https://wirtschaftspaedagogik.uni-graz.at/en/expand/jobs/)

• thinkabouttheprocedureoftheinfoeveningandmakesurethateachdepartmentis

involved

• thinkabouttheinfotables(decoration,departmentdescriptions)

• createapresentationfortheinfoevening

• takepicturesforthesponsoringfolderandthewebpageduringtheinfoevening

• makesureyouhaveabuffet-askthemanagementforthebudgettobuydrinksand

food,youalsocanaskteammemberstobringcakes

• createaproperevaluationmethodfortheinfoevening

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• talktothecontactpersonofRaiffeisenbankconcerningroll-ups,napkins,folders,

sweets

• makearegistrationlistandcheckattendanceduringtheinfoevening

• makeaninfoflyer,wherethestudentsfindallnecessaryinformationonthedepart-

mentsandtheapplicationprocess

Onthedriveyoufindfurther informationfromprevioussemestersregardingthe

infoevening,thereisforexampleahandbookfortheinfoevening.Inthepractice

firmoffice(inthecupboardontheleftwhenenteringtheroom)thereissomedec-

orationmaterialandmaterialfortheinfotables(departmentdescriptions),which

youcanuse.Youcanalsousetheresultsonourevaluationtomakeimprovements,

youfindthepresentationoftheresultsonthedrive.

!

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10 ORGANIZINGANONLINETRADINGDAY

Inthesummersemester2019marketingdepartmentoftheeXpandpracticefirmwasor-

ganizinganonlinetradingday(OTD).OrganizingtheOTDisabigproject,whichneedsa

lotofcoordinationanddelegationoftasks.Ifyou’reorganizinganOTD,theorganization

willbeyourtask.

To-do-list

• makeachecklistfortheorganization,thatyoudon’tlosetrack

• findaproperdatetogetherwiththemanagement(6-8weeksinadvance)

• doaroughplanningwithmilestones

• askthemanagementformaximumofparticipants

• askthemanagementtoreservethevideo-conference-room

• createaninvitatione-mail(contactsaregivenbythemanagement)

• setadeadlineforapplication

• telltheotherPFsthatyouuse“SkypeforBusiness”andfurtherinformationarefol-

lowing

• tellthemtoprepareapresentationabouttheirPF

• doatechnicaltest-runtogetfamiliarwiththeequipment(asktheIT-HelpDeskfor

support)

• prepareapresentation(don’tforgettoinserttheRaiffeisen-logo)

• thinkaboutanevaluationmethodfortheOTD

• sentoutanemailwithfurtherinformationaftertheapplicationdeadline

• theemailshouldalsocontainaSkypeforBusinesslink(yougetitfromthemanage-

mentaftertheapplicationdeadline.ManagementhastocreateaSkypeconference!)

• beawareofmanyquestionsfromthePFsregardingtechnicalsupport

• preparequestionssothattheconversationduringtheOTDneverstops

• informyourselfabouttheotherPFs

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OnthedriveyoufindfurtherinformationregardingtheOTD,wecreatedan

extraOTD-handbook.Youcanalsofindtheretheresultsonourevaluation

tomakeimprovementsandourpresentation.

11 FOSTERINGINTERNATIONALIZATION

eXpandisinterestedintheinternationalmarket.Thegoalistoincreasethenumbersof

incomingordersfromabroad.ForthistaskyoushouldworktogetherwithConsulting.

To-do-list

• searchforwaystofosterinternationalizationduringthesemesterandmakesugges-

tions

• searchforpossiblepracticefirmfairsforthenextsemesterandtalkwiththe

managementaboutvisitingone

• checkifEuropenisworking,otherwisecontactEuropenandtrytofindsolutions

• thinkaboutanewcountrytocontactanddeclarereasonswhyyouhavechosenthis

country

• sendyourlatestproductportfoliotonewmarkets,whichyouwanttoenter

!

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12 BUSINESSPLAN

Thebusinessplanisaveryimportantpedagogicalinstrumentbutalsoabusinessinstru-

mentforthepracticefirm.Therefore,it isnecessarytoupdatethebusinessplanevery

semester.Inthewintersemester2018/19Monitoring&Supportwasresponsibleforthe

developmentandhadtocoordinatetheupdatingprocesswiththeotherdepartmentsand

processes.Butitmayhappenthatyouaretheresponsibledepartment–askthemanage-

ment.

To-do-list

• talktothemanagementwhichpartshavetobechangedorleftoutatall

• assignthetaskstothedepartmentsandprocesses

• fixadeadlinefortheupdatedpartsfromeverydepartmentandprocess

• askMs.MoazeditochecktheEnglish

• pleasemindthemissionstatementyouneedtoupdatethistoo

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13 SPONSORINGFOLDER

Forourtwosponsors(Raiffeisenbank,Karl-Franzens-Universität)youhavetocreatea

sponsoringfolderattheendofeachsemestertogetherwithKFUNIline.Itshouldcontain

somepaperswhichhavethesponsorlogosonthem,forexampleaphotoofouroutside

visualization,ascreenshotofourwebpage,anorderform,etc.Youfindthelastsponsor-

ingfolderonthedrive,useitasanexample.

To-do-list

• createthesponsoringfolderattheendofthesemester

• onepartofthesponsoringfoldershouldbededicatedtoKFUNIlineandtheotherpart

toeXpand

• makesurethatthelogosareontherightpositionandthattheyhaveagoodquality

• takepicturesateveryeventwhereRaiffeisenbankandUniGrazlogosarevisualized

• becreative!

• sendthefinishedfoldertothemanagement

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14 HANDBOOK

Forasuccessfulhandingoveratthebeginningofasemesteraclearlyarrangedhandbook

is very helpful for the new students. Please think carefully about adding, deleting or

changinginformation.Dothisworkconstantlyfromthestarttotheveryendandmake

surethatthehandbookiswellstructured!

Handbook–MarketingSS2019

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15 HANDINGOVERPROCESS

Reflectyourhandingoveratthebeginningofthesemesterandthinkaboutwhatyoucan

dobetter.Istheresomethingthatyouliketoimprove?

Thedateofyourhandingoverwillbefixedattheendofthesemester.Makesurethatyou

haveenoughtimeforthemeetingwiththenewstudentsandhaveanuntroubledatmos-

phere.Itisveryhelpfulforthenewstudentswhenyougivethemthepossibilitytocontact

youafterthehandingovertoo.Prepareachecklistforthehandingover,thatyoudon’t

forgetanyimportantpoint!

CHECKLIST

* informthemabouttheconceptandaimofapracticefirm

* giveanoverviewofeXpand,thebusinessfieldandthedepartments

* givethemanoverviewofthesemesterregardingthepracticefirm(meetingsetc.)

* giveanoverviewofalltasksinthemarketingdepartment

* gothroughthehandbooktogetherandclarifyquestionsonthetasks

* tellthemwhichthetasksaretostartwith

* showthemthedriveandwheretheycanfindallnecessarydocumentsandalsofurther

helpfulinformationontheirtasks

* informthemabouttheVPNclient,tohaveaccesstothedrivefromhome

* informthemaboutstaffpurchases

* showthemthewebpageofACT