Date post: | 20-Jun-2015 |
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CHUNG-YING YEH: Engineer, San Francisco
TEAM DYNAMOSEXPERIENCES STUDIODECEMBER 14, 2013
MARCO GUADARRAMA: Designer, San FranciscoHACHEM MAFOUD: Architect, San Francisco
SUE POLLOCK: The Nature Conservancy, San FranciscoPAMELA STEINER: Perkins + Will, Chicago
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MOBILITY
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WE DECIDE WHEN TO BE MOBILE BASED ON
OUR DESIRE TO CONNECT TO EACH OTHER.
OUR HYPOTHESIS
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WHY?HOW?
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RIGHT BALANCE
1PEOPLE STRUGGLE TO FIND THE
OF HUMAN CONNECTEDNESS
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OUR SENSES CAN BE A BARRIER TO HUMAN CONNECTEDNESS
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A BARRIER TO OUR SENSES CAN
INCREASE HUMAN CONNECTEDNESS
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6 DIMENSIONS OF EXPERIENCE
SENSES
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E[-D]=ΔHC
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E[-D]=ΔHC
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E[-D]=ΔHC
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E[-D]=ΔHC
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6 DIMENSIONS OF EXPERIENCE
WHAT ABOUT THESE?
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E[+/-D]=ΔHC
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OF ALL CONSUMER CONVERSATIONS ABOUT
BRANDS HAPPEN FACE-TO-FACE,
BUSINESS CASE FOR HC
15 % HAPPEN OVER THE PHONE, & JUST 10% ONLINE.
75%
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A HIGH-IMPACT RECOMMENDATION
FROM A TRUSTED FRIEND IS UP TO
BUSINESS CASE FOR HC
50xMORE LIKELY TO TRIGGER A PURCHASE
THAN A LOW-IMPACT RECOMMENDATION
$
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“IT’S REALLY ABOUT
HUMAN CONNECTION”
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E[+D]=ΔHC
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E [+D] = Δ HC
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E[+D]=ΔHC
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E[+D]=ΔHC
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THE RISE OF THE
SHARING ECONOMY
MARKET OPPORTUNITY
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MARKET OPPORTUNITY
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MARKET OPPORTUNITY
E[+/-D]=ΔHC
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