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Opening Savings Account By Meeting Customers Ms. Rajni Sofat Harminder Singh Asst. Professor BBA-V(B) Roll No- 7049240510
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Opening Savings Account By Meeting
Customers
Ms. Rajni Sofat Harminder SinghAsst. Professor BBA-V(B)
Roll No- 7049240510
BANKING INDUSTRY
A banking company in India has been defined in the Banking companies Act, 1949 as one “which transacts the business of banking which means the accepting, for the purpose of lending or investment, of deposits of money from the public, repayable on demand or otherwise and withdrawals by cheque, draft, order or otherwise”
TYPES OF BANKS
۩ PUBLIC SECTOR BANKS
۩ PRIVATE SECTOR BANKS
Public Sector Banks
• Public sector banks are those banks which run under the control of government and their prime motive is the welfare of the general public. Such as…
Private Sector Banks
• Private sector banks are those banks which are run by the private individuals and their prime motive is to earn profits. Such as...
• The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994.
• The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India.
CAPITAL STRUCTURE
◙ The authorized capital of HDFC Bank is Rs.450 crore (Rs.45 billion).
◙ The paid-up capital is Rs.282 crore (Rs.28.2 billion). ◙ The HDFC Group holds 24.2% of the bank's equity while
about 13.1% of the equity is held by the depository in respect of the bank's issue of American Depository Shares (ADS/ADR Issue).
◙ The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB".
PRODUCTS & SERVICES
Accounts and deposits. Loans. Investments and Insurance. Forex and payment services. Cards. Customer Center.
ACCOUNTS & DEPOSITS
• Saving Account– Regular Savings Accounts
– ‘No Frills’ Account
• Current Account– Current Account Regular
– Current Account Premium
• Fixed Deposit
SERVICES
• ATM
• Credit Cards
• Net Banking
• Phone Banking
• Mobile Banking
• Insta Alerts
• Loans
RESEARCH METHODOLOGY
Research Design Research was initiated by examining the secondary data to gain insight into
the problem. By analyzing the secondary data, the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement.
Developing the research Plan The data for this research project has been collected through self
Administration. Due to time limitation and other constraints direct personal interview method is used.
Collection of Data Primary Data Secondary Data
Contd…
Sampling Units Different professionals like Chartered Accountants, Tax
Consultants, Lawyers, Business Man, Professionals and House Wives of Ludhiana.
Sampling Technique Random Sampling
Research Instrument Structured Questionnaire
Sample Size 100 respondents
Data Collection Instrument Survey Method and Field activity
OBJECTIVES
To open new savings accounts by convincing customers and to promote the benefits of those which are provided by the bank.
To find the different ways of convincing customers.
To study brand image of the bank.
DATA ANALYSIS
What is your Age?Options(years)
Respondents %age
18-23 20 20
24-29 35 35
30-34 30 30
35+ 15 15
Total 100 100
35 to above years 15%
30 to 35 years 30% 27 to 29 years
35%
18 to 23 years 20%
Marital Status
Options Respondents
%age
Married 70 70
Unmarried 30 30
Total 100 100
30%
70%
Married
Unmarried
Educational Qualification
Options Respondents %age
Undergraduate 25 25
Graduate 40 40
Post Graduate 35 35
Total 100 100
40%
35%
25% UnderGraduate
Graduate
Post Graduate
Occupation
Options Respondents
%age
Business 20 20
Professional 26 26
Service 54 54
Total 100 100
20%
26%54%
Business
Professional
Service
Bank Account
Options
Respondents
%age
Yes 80 80
No 20 20
Total 100 100
80%
20%
Yes
No
Perception about different Products
Options Respondents
%age
Lucrative 25 25
Non-Lucrative
60 60
No idea 15 15
Total 100 100
60%
25%15%
Lucrative
Non-Lucrative
No Idea
Want to open an account
Options Respondents
%age
Yes 35 35
No 50 50
Will Tell you later
15 15
Total 100 100
15%
35%
50%
Yes
No
Will tell youlater
Having required documents
Options
Respondents
%age
Yes 60 60
No 40 40
Total 100 100
40%
60%
Yes
No
Awareness about free Demat Account
Options Respondents
%age
Yes 20 20
No 80 80
Total 100 100
80%
20%
Yes
No
Awareness about terms and conditions
Options
Respondents
%age
Yes 30 30
No 70 70
Total 100 100
30%
70%
Yes
No
Interest Rates-Higher or Not?
Options
Respondents
%age
Yes 80 80
No 20 20
Total 100 100
20%
80%
Yes
No
Source of Information
Options Respondents %ag
eTelevision 8 8
Radio 9 9
Newspaper 12 12
Word of mouth
51 51
Other Sources
20 20
Total 100 100
51%
12%
9%8%
20% Television
Radio
Newspaper
Word of Mouth
Other sources
≠LIMITATIONSXShortage of time
XBusy Respondents
XTime Consuming
XDifferent Perceptions
CONCLUSIONAccording to my findings Company’s promotional activities for recruiting sales executives are also very less. At last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector.
SUGGESTIONS To make people aware about the benefits of
opening savings account with HDFC Bank, it should advertise more through Print Media, Banners, Stalls etc.
The bank should organize the program in the society, so that people should become aware about the company and different products of the bank.
Bank should reduce the minimum balance required.
Company should open more branches in different cities.
BIBLIOGRAPHY
• Books– Marketing Management (10 Edition), Philip Kotler
– Marketing Management (3rd Edition), V.S. Ramaswamy
– Research Methodology (2nd Edition), C.R. Kothari
– Research Methodology, By S.P. Kasande
• Websites– www.hdfcbank.com – www.google.com
