Hardly 200 Retailers in a country of 5 million HNI
Largely independent retailers
Grey market leading to rampant discounting and unethical practices
Mostly small sized retail outlet with limited space for many brands
Astronomical rise in real estate rentals deterring businessmen and brands from investing in quality retail destination in watches.
Premium Watch Scenario – India.
The premium market needs an organized retail platform to take
the big leap. China, Singapore
validate this.
The contemporary Multi brand chain.
Obsessed with watches
Destination store for International
premium brands : 40+ brands
Showcasing every brand story &
building merchandise
authority
Targeting to a discerning global
consumer.
Benchmark in Customer services
& Delight
Penetrating top 20 urban Indian
towns in next 5 years
Our Vision for HELIOS: Developing Retail for Premium & Luxury Watches in India
Product category offering Brand portfolio
Heritage
Premium/high fashion
Mainstream
Fashion
• Movado, Baume & Mercier, Raymond Weil,
Milleret , Frederique Constant, Victorinox
• Emporio Armani, Hugo Boss, GC, Cerruti,
Xylys, Morellato, Paco Rabanne, Roberto
Cavalli, Chronotech,
• Titan, Citizen, Seiko
• Guess, Esprit, Diesel, Police, Kenneth Cole,
DKNY, Pierre Cardin , Fossil, Tommy
Hilfiger, FCUK, Storm,
Helios – brand portfolio
Re-defined benchmark in terms of customer experience-25% repeat purchaseLarger stores (2000 sq. feet) in the best locations across India-South Ex, 100 feet Road, Banjara Hills, CG Road, Sector 17, Koramangala, Jayanagar
Re-defined benchmarks in terms of customer experience-25% repeat purchase
Expanded the market-30% of walk-ins are first-time entrants into the premium-watch market
Appreciated by the connoisseur- Average time spent in store is 45 minutes
Zoning-differentiation between segments
Dedicated seating area-100 sq. feet
Helios – The Differentiators
Store Facade
Store Interior
Exclusive area for Premium Brands
Exclusive area for Premium Brands
Private viewing lounge
I am impressed with the collection of Watches. Unique and par with global watch stores.
Excellent collection & presentation. Very detailed guidance by the staff
Good Customer Care and peaceful atmosphere
Too good sales staff. Ultimate in Sales and Pampering customer. Keep it up
Great showroom, good collections and a Truly good idea from Titan..
Store is located at a very accessible place. I like the ambience very much and very friendly sales staff..
Customer Speak
25 stores by 2011- Delhi NCR (8) , Blr (6). Mumbai (5), Hyderabad (2), Chennai (2), At present:3 stores – Bangalore (2), Chandigarh. Superlative response.
Plan to roll out to 75 stores, 20 towns by Mar 2012
Dedicated shop-in-shop for few select brands/ partnershipsSignificant Marketing, PR & brand building investments in increasing awareness built into the plan
Future Plans
A platform to explode growth in this segment
• Seen in other Asian countries
• Access to new customers
Zero compromise on customer experience-display and availability
Financial strength to invest in merchandise
Exclusive shop-in-shop display
Transparent, ethical approach to business
An innate understanding of Indian consumer
A track-record of successful partnerships- Seiko, Fossil, Tommy Hilfiger
What do we offer…
Transparent and open company
Value Relationships
Professional management, strong Corporate governance
Believe in winning by delighting customers
Strong faith in Brands, Retailing
Willing to learn from our partners
Titan as a Partner
Looking forward to a long term partnership