2
Great innovations often come from simple ideas –
some of them have received intense customer
attention; for example the replacement of artifi cial
colours with natural colouring foodstuff, healthier
food with fi bre enrichment and using natural fruit
sweeteners instead of refi ned sugars.
Since 1980, the fruit fi bres have been marketed
under the brandname Herbacel®. Since then,
into our product range, we have included several
variations of dietary fi bres with different characte-
ristics tailored for abundant applications.
The apple extract Herbarom® has been one of the
pioneers to colour and fl avour food and bevera-
ges in a natural way. Also, our sweetening app-
le extract – Herbasweet® –, is the market leader
among natural apple sweeteners.
Our success is based on naturalness and sustain-
ability and by the resourceful use of apples and
citrus fruits, we are part of a value chain. Through
exploiting the full potential of renewable raw ma-
terials, we are able to provide high quality, functio-
nal and natural fi bres, fruit sweeteners, colouring
and fl avouring extracts.
For more than 30 years, our company, Herbafood
Ingredients, has earned high recognition from our
customers. To guarantee high quality standards,
we have a qualifi ed team of food technologists
facing the daily challenges of developing innova-
tive and healthy foodstuff.
Dietary fi bres and apple extracts – two elements
for a health-conscious and balanced diet.
Our knowledge will be your advantage. So –
Let’s make food better!
Experience
3
Consumer consciousness of natural food ingre-
dients is still increasing. Artifi cial colours / E-Num-
bers on the ingredient list trigger rejection from
customers. Herbarom® is not just a natural alter-
native to colour food but the components of the
apple extract provide additional value to your
product.
Herbarom® is the product of your choice if you
want to set an accent in colour and taste without
having to use isolated colourings or fl avourings.
The intense brown colour is mainly based on the
high content of polyphenols. These nutritionally
valuable secondary plant compounds are attri-
buted to be antioxidants and free radical binders.
The Herbafood Ingredients GmbH is able to gua-
rantee a steady aroma profi le and colour intensi-
ty of Herbarom® through the production process.
The natural apple extract can be used to provide
a colour spectrum from light gold to deep brown.
Herbarom®
fl avouring, colouring and sweetening apple extract
Product characteristics:
• liquid apple extract
• fruity fl avour
• colour spectrum from light gold to deep brown
depending on the dosage
• differing colour intensities
• pH-value approx. 4.0
• density ca. 1.3 g/ml
• sugar content:
• Herbarom® AF 03, AF 06 and AF 12
approx. 40 %
• Sugar reduced type Herbarom® AF 24 SR
approx. 2 %
• sugar reduced type as powder and liquid
available
• declaration as “apple extract” „colouring apple
extract“
44
Besides the colouring effect, the fruity compo-
nents and the acidic note of the Herbarom® round
off the gustatory profi le. The balanced sugar pro-
fi le of apple, including fructose, glucose and sor-
bitol has a positive effect on moisture-regulation
and fresh keeping in food. The sugar content of
the Herbarom® types AF 03, AF 06 and AF 12 is
about 40 %.
A sugar reduced and dark brownish type of Her-
barom®, named Herbarom® AF 24-SR, with about
2 % remaining sugars is also available. This type
is perfectly in use for colouring without adding
sweetness and comes in powder form as Herba-
rom® AF 24-SR-M20 as well.
The Herbarom® product range facilitates a wide
fi eld of applications and contributes to fulfi ll custo-
mer expectations.
Fields of application:
• beverages & basics for beverages
• bread & other baked goods
• sauces, gourmet foods & vinegar
• meat substitutes
• meat & meat products
• marinades & coatings
• cereals & extruded goods
• confectionery
• cakes, gingerbread & shortbread
• desserts
• and many more…
5
Herbarom® is available in the following variations:
HerbaromAF 06
HerbaromAF 12
HerbaromAF 03
HerbaromAF 24-SR
HerbaromAF 24-SR
M20
sweetening, prolonged freshness
fl avouring and
colouring
sugar reduced products
*light0.3 ± 0.05
*very high 2.4 ± 0.05
*very high 2.4 ± 0.05
powder
*medium0.6 ± 0.05
*high1.2 ± 0.05
* Extinction in a 0.4 % solution (420 nm, d=10 mm)
Herbarom AF 03 Herbarom AF 06 Herbarom AF 12 Herbarom AF 24-SR
6
Buying habits have been steadily changing for
decades and demand has been growing for na-
tural and sustainable products. The natural apple
extract Herbasweet® satisfi es exactly these
consumer needs.
Herbasweet® is produced under well-controlled
environment. During production, minerals, polysa-
ccharides and fruit acids are specifi cally removed.
Due to our expertise and long experience in the
fi eld, we are able to produce our apple extract in
slightly varying colour intensities and sugar con-
centrations. The apple sweetener is available ran-
ging from a clear, tasteless to a light gold, some-
what caramel type.
Herbasweet®
sweetening apple extract
Product characteristics:
• liquid apple extract
• different colour intensities available
• pH value approx. 4.0
• density approx. 1.3 g/ml
• 70 °Bx- and 78 °Bx-types available
• glycaemic index 54
• sweetness value approx. 0.95
• sugar spectrum:
• approx. 44 % fructose
• approx. 39 % glucose
• approx. 4 % sorbitol
• easy to process
• declaration as “apple sweetener”, “fruit
sweetener*” or “(sweetening) apple extract”
* For labelling the respective national defi nitions have to be considered
7
One of the big advantages of Herbasweet® is its
natural sugar spectrum containing fructose, glu-
cose and sorbitol. Our products can be used to
replace saccharose almost one-to-one. An additi-
onal benefi t is that, our customers can declare our
products as “apple sweetener” or “(sweetening)
apple extract”.
Owing to its special sugar spectrum, bakery pro-
ducts stay long fresh with Herbasweet® added in-
stead of refi ned sugars.
To sum up, great sales pitch can be achieved by
using Herbasweet® and the demand for natural
products can be met.
Fields of application:
• beverages and beverage bases
• delicacies products
• confectionery
• dairy products
• bakery products
• ice-creams and sorbets
• fruit preparations and other spreads
HerbasweetAS 01
HerbasweetAS 02
(approx. 78 °Bx)
HerbasweetAS 01-B
HerbasweetAS 02-B
HerbasweetAS 01-A
(approx. 70 °Bx) (approx. 70 °Bx)
(approx. 78 °Bx)
(approx. 70 °Bx)
light caramel fl avour neutral fl avour
Product overview of Herbasweet®:
8
Worldwide Representatives –our Herbafood agencies
Herbafood Ingredients GmbH
Phoebener Chaussee 1214542 Werder (Havel)Germany
Phone: +49 3327 785-202Fax: +49 3327 785-201
www.herbafood.de
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A company ofthe H&F Group
To fi nd your local contact please visit our website.