2. Hoarding A temporary wooden fence erected round a building. It is commonly known as large outdoor signboard. 3. A 'classic' Hoarding, consisting of large pieces ofprinted paper attached to a durable backing on a structure. Hoardings are showing large, apparently humorous slogans, and distinctive visuals. Hoardings are highly visible in the top designated market area. 4. Major Types Bulletins- These are the largest standard-sizehoardings, located primarily on major highways, expressways. They afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and ornamentations (Decorations). Posters- They are the other common form of hoarding advertising, located chiefly in commercial and industrial areas, smaller than bulletins. 5. Other Types of Hoardings Painted Hoardings Digital Hoardings Mobile Hoardings Inflatable Hoardings Multi-purpose Hoardings 6. Painted Hoardings Commonly such types of hoardings are painted on largestudios with the help of line drawings and oil painting. Usually to advertise upcoming albums or movies. Hand painted & Graphical machines both are used to make painted hoarding. 7. Digital Hoardings Created from computer programs and software. Can be designed to display running text, images and othercontents. Can display several different displays from the same company, and even provide several companies. 8. Mobile Hoardings Movable Difficult to ignore. Can be placed wherever there is heavy foot traffic due to anevent including convention centers, train stations, airports and sports arenas. Information is retained through repetition. 9. Inflatable Hoardings & Multipurpose Hoardings An inflatable framework with an attached banner ad. Most appear near sports events or exhibitions. If the hoardings have some extra feature like telecomantennas or power wiring, that comes under Multi-purpose hoardings. 10. Variety by Size 48 Sheet Static96 Sheet StaticThis is the most common type of hoarding seen in the UK and comprises a timber/plywood hoarding on which posters are pasted. They may be floodlit.Same as the 48 sheet static hoarding except the size.Area: Circa 19.2 mArea: Circa 38.4 m 11. Hoarding Contractors Who takes the responsibility for providing the space for thehoarding, not in creating, building or anything related to the idea or content of the hoardings. Acts like the mediator b/w ad agency and the space provider. They take charges as monthly, annually or any particular time interval. eg. KASHI AD AGENCY. They have their own fix frames on the building in crowded areas like Lanka, Sigra, or at the highways. Companies or Person who want to fix their hoardings at that frame may go to this agency. 12. Printers To advertising in newspapers, magazines, catalogs, ormailers. Usually, for printing ads which are combination of photographs, illustrations, and copy. 13. Types of Printing Letterpress PrintingTransferring to the paper from a raised surface. Intaglio PrintingTransferring to the paper through an etched or depressed surface. Lithographic PrintingTransferring to the paper from a flat surface which has been specially treated. 14. Letterpress Oldest method Prints from a raised surfaceeg- Rubber stamp 15. Intaglio Opposite to the letterpress Images are engraved into the surface of the plateeg- Quality magazines often use for photo section & advertising inserts. 16. Lithography Prints from a flat, chemically treated surface thatattracts ink in the printing area and repels elsewhere. 17. Flexography Type of lithography, Can be print on any surface It uses a rubber blanket to transfer the image to the page. Ink is water-based Different blanket setup from offset lithography Sharper image Eg- Newspaper 18. The Type :Printed characters Typeface selection Categories of type Serif- little flourish that finishes off the end of stroke Sans serif- clean, blocky, more contemporary in appearance Family Variation- Posture, weight & width Printers Measures Point- Unit used to measure height of type (72 points in an inch) Pica- Used to measure width & depth of column (12 points in a pica : 6 picas in an inch) 19. The ART Graphics & Art Reproduction Art may be an illustration or a photograph Art controls with the help of composition(Process of arranging the elements in a photo or an illustration). 2 types of images that are reproduce in print Line art- All elements are solid with no intermediate shades or tones. Halftones- Images with a continuous range of shades from light to dark. 20. Halftoning_introduction 21. Color Process CMYK (Cyan, Magenta, Yellow, Key) model is generallyused in color process. 22. New Technology Based on computers Transmission by phone line using optical fibre orsatellite Art can be digitized (broken into tiny grids, each one coded electronically for tone or color) & then transmitted. Inkjet Printing is a type of printing directed bycomputer.
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