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Hospice Lottery AssociationAnnual Conference17th - 18th September 2014Stratford Manor Hotel
Speaker
G. Brian Todd
Managing Director
Care Data Systems
SEP 17 2014 09 45
JUN 20 2013
DEC 198814
14 00
Note: 15 minutes from 09.45
2014What do we know?
Working Together
Lottery
• Play Entry Stakes• Donations• Commissions• Prizes• Expenditure
Fundraising
• Donations• Sales• Cost of Sales• Expenditure
Finance
• Income• Gift Aid• Expenditure• Banking
Efficiency Benefits
Player Communications Payment Processing Draw
Management
Three Big Ones!
Unified Database: - • Sees all Supporters’ full profiles
therefore you can optimise targeting • Allocates Money & Manages Gift Aid
therefore you can boost income
Back to the future!
Screen & Eliminate ‘NoGo’s’
Analyse viable players
Compile Fulfilment Strategy
Invent and market a real ‘Draw Prize Attraction’
REACTIVATION
Including -- Do we already know you from a Fundraising
viewpoint?
Rounds !! ?
TERRITORY DECLARATION• Define your Market Landscape • Understand the ‘Household’ • Understand the Payment Method mix
• Optimise Canvassing • Reduce Service Costs
A little bit more!‘Keep the Change’ REGULAR DONATIONS
Lott
ery
£4.34
Don
atio
n
£0.66
Gif
t Aid
£0.165
Extra donation per year per play = £9.90
Standing Order & Direct Debit
Thank you for listeningEnjoy the HLA Conference 2014
www.donorflex.com