Date post: | 15-Jan-2017 |
Category: |
Marketing |
Upload: | ivo-van-den-brand |
View: | 218 times |
Download: | 0 times |
In today’s marketing world, with today’s technology, creativity
is more important than ever.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
“Curiosity about life in all of its aspects, I think, is the secret of great creative people.”
- Leo Burnett -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
“Curiosity about life in all of its aspects, I think, is the secret of great creative people.”
- Leo Burnett -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
We’re in need of more creativity,different creativity, and creative
approaches to creativity.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Small, innovative brands have the ability to take risks, try new things and disrupt industries
to surprise, engage and entice consumers.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Larger, established brands need to continuously challenge themselves to stay innovative, to
remain successful in the competitive marketplace.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Raise awareness & Drive purchase intent
- Marketing objectives -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
“Philips VisaPure was developed with expert skin scientists, and is clinically proven to be 10x more effective than cleansing by hand.”
- Example product insight -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
“Philips VisaPure is primarily targeted at women aged 18-28, who would like
to upgrade their skincare routine.”- Example customer insight -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
“Philips Beauty stands for beautifully designed products that deliver visible results.”
- Example brand insight -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
“The problem is not the problem. The problem is your attitude
about the problem.”
- Captain Jack Sparrow -
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Search & SocialWomen actively look for and ask for (independent) product reviews when considering buying a cleansing device.
Search landscapeSpecific blogs, lifestyle sites and e-commerce pages attract a large proportion of organic traffic for these reviews.
Online discourseOver-use and sensitive skin are topics that are actively discussed in influential blogs and forums.
Product reviewsExisting users praise VisaPure for its enjoyable product experience and variety of available brush heads.
The (recurring) price of replacement brushes is actively mentioned as part of the total value for money assessment.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Insights summary (hypothetical examples)
Data can provide insights to help marketers see the problem, explore creative solutions,
and help be most relevant.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Technology, data & insights inspire more creativity, that ultimately help brands disrupt themselves
and/or disrupt industries.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital
Data can help positively challenge marketers, help brands be more successful, and help
customers experience more value.
#DigiMarketing @IvovdB @MavensofLondon @IE_Digital