+ All Categories
Home > Internet > How does Google Adwords Work and its Benefits

How does Google Adwords Work and its Benefits

Date post: 22-Jan-2018
Category:
Upload: eminenture
View: 286 times
Download: 0 times
Share this document with a friend
12
Eminenturetech.com How Work And its Benefits Adwords
Transcript

Eminenturetech.com

HowWork

And its Benefits

Adwords

Eminenturetech.com

Google

Adwords

▸ Identify Keywords

▸ Check Out Advertiser Pools

▸ Arrange Auction

▸ Prioritizes relevant to searches

▸ Highest Bid Wins

Where to Place Which Ad?

Eminenturetech.com

Google

Adwords

▸ Maximum CPC bid

▸ Quality score

Eminenturetech.com

Google

Adwords

▸ CTR

▸ Relevancy

▸ Landing Page

▸ User Experience

Ad Rank= Max. CPC Keyword Bid X Quality Score

Ad Rank= Position Decider

How to Optimize Adwords Account?

Eminenturetech.com

Google

Adwords

▸ 2 variations of 1 ad

▸ Maximize keywords up to 5 in 1 ad

Eminenturetech.com

Google

Adwords

▸ Find out CVR (conversion rate)

▸ Find out CTR (conversion through rate)

Eminenturetech.com

Google

Adwords

▸ Check out quality score

▸ Take a look at average position

Benefits

Eminenturetech.com

Google

Adwords

▸ Users: Hunt ends for relevant data

▸ Advertiser: Gets connected with the target audience at low price

▸ Google: Generate revenue in millions

Thanks for Watching

Eminenture Technologies

Eminenturetech.com


Recommended