CASE STUDY

Oops did I do that? I actually thought the parade was on Sunday (9/5/10) but

it was actually Monday (9/6/10). I (made the event and) checked in too early!

OK. Did that, so what next?

Should I just watch? Should I coordinate “checkers in” into a

community? At least a meet-up?

What the hell do I offer as Mayor?

Wait a minute, I know her. But does she care that I’m Mayor of the West Indian

Labor Day Parade?

The check-ins rose again. Damn. This parade is

popular. I guess brands still don’t have tips? All good, there were only a million+ people on Eastern Parkway.

I’m just a casual Foursquare user. I’m no…

IMPLICATIONS

Read The Future

+If you know your audience will be checking in somewhere in the near future, own the check in (and hopefully participate in their experience).

Have An Affair

+Have a quickie with your target audience. Be useful. Give them tips about what to do, what to see, who to meet (safety first mates).