Date post: | 07-Jan-2017 |
Category: |
Business |
Upload: | patrick-dixon-futurist-speaker-keynote-future-industry |
View: | 132 times |
Download: | 1 times |
Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five
Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School
TakeHoldofYourFutureHowtoCreateMagicforCustomers
One word will dominate ALL
FUTURE
The future is aboutEMOTION
10
PeopleEatOutMore
People love visiting Cities and Offices
EXPERIENCE
Teleworking Only 2.5% of US workers are exclusively home-based
Tele-presence 20% growth pa $4.5 billion
!16 New Market = Trust = Deal
Click to edit Master text styles
!20
WHODOYOUTRUSTFOR
INFORMATION
Whenitcomestocustomerexperience,mostpeopletrustopinionofcompletestrangermorethananycorporatemarkeFng
Pop-uppagesPaidlisFngsSMSadvertsYouTubeAds
AutoplayVideosFillformtogainaccess
29
Up to 70% of sales of new convenience stores from
people who live
90% all global data
generated in last 2 years
BigDataandLiNleData
Little Data often matters
most
Big Data = PatternLittle Data = Person
missing you
Click to edit Master text styles
Night Flight or Day Flight Going out or coming home? work, food, drink, chat, party, unwind,
dark, quiet, sleep, leave
Micro-Data
RETAILMAGIC
Converging in price, quality, experience and appearance
AcrossEU,10grocerscapture50%ofsales
MegaChains
MegaHotels
MegaBrands
500,000 unique stays / night in 57,000 cities
FocusonExperience
Rest-Reading
We are only in first hour of first day of
eCommerce
e-commercehits>$1.5trn
Most online sales will be MOBILE
FusionOn-Offline
LocaFonMarkeFng
REALLYMATTERS
Talking to customers on journey of life
Death of traditional marketing
MOBILE
TRAVEL
MOBILE SMART TRAVEL
MobilePaymentsandTickeFng
Room Key
SMSWiFiPassword
RFIDaddresstags-likeFindPhone
InstantAlerts/Updates
egTripitGateChanges
Over4000roadhauliersinEU
1.3bnhomedeliverede-comitemsinUKayear(+12%pa)
81
Goldstandard:10amordersfor3pmDelivery
10amordersfor3pmDelivery
83
CreaJngatouchof
Magic foryourCustomers
BeNerCustomerExperience
Oaenthesmallestthings,Fmelyandpersonal,havegreatestimpact
Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level FiveDr Patrick Dixon
Chairman Global Change Ltd
globalchange.comKeynoteSlides
15millionvisitors6millionvideoviews
http://globalchange.com