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How to Get More Clients From “Mt Kisco Sales Days” Coach Ellie Marshall ActionCOACH of New York 914-907-5670 [email protected] www.actioncoach.com/elliemars hall
How to Get More Clients
From “Mt Kisco Sales Days”
Coach Ellie MarshallActionCOACH of New York
www.actioncoach.com/elliemarshall
Thanks for your attendance ...
• In business your time is your most valuable asset ...
• Business does not mean BUSY-NESS ...• How you invest your time is one
of the keys to business success
So what is a Business ... ?
A Commercial, profitable enterprise,
that works,with-out YOU ...
Remember to work ‘ON’ your business not just ‘IN’ your business ...
Your Coach –Ellie Marshall I am passionate about you and your business!
Over 25 years in Marketing, Finance & Sales-AmEx & Seventeen Magazine
Proud mother of 2 great boys- Spencer 17 & Chris 22
Worked with over 100 clients Received “North America Coach of the Year” Award-
2012 MBA- Columbia Business School Platinum Level Business Coach
Loves the outdoors, hiking, skiing and is a Master Scuba diver -here with Ted!
A little bit about ActionCOACH
• “The World’s #1 Business Coaching Team” 9th year in a row!!!
• Founded by Brad Sugars in 1991; Entrepreneur, Author, Investor and Multi-Millionaire
• ActionCOACH Vision is to create “World Abundance through Business Re-education …”
• Operating on 6 continents, 37 Countries, nearly 3,200 Coaches world-wide …have coached over 1,000,000,000 businesses…
Today’s Outline:1. How to Be Prepared
2. How to Get GREAT Results From “The Sales Days”3. Post Show Follow Up
How To Best Prepare
Your Pre-Sales Days Checklist
1. Business Cards-– They make you appear professional.. – They are the perfect supplement to a great
first impression. – They have all of your information in one
place. – They are cheap. – The recipient of your card is more likely to
contact you because of all of the above reasons.
2. Start NOW Creating Your Pre-Sales Days Buzz…..
a) Get the word out NOW to your customers and prospects
b) If you have a store front- put a flyer in the window
c) Start doing a ‘countdown’ posting on your Facebook Page
d) Get your ‘buzz’ really going by having an offer
Contact Your Clients and Prospects
• Newsletter• Eblast
• Postcard• Coupon
• Social Media
Advertise By putting a Flyer in Your Store Window OR….
Be Conscious of “Branding” Your Company
Create The Right Impression
• Logo Design to create the value of your product or service
• Letterhead, Business Cards and Invoices
• Web site and interactive design
• Brochures and Handouts that explain the products and their value to the buyer
• Product and packaging design
• Stick with your company’s colors
The Sidewalk Sales Days
September 21st – 22nd, 2013
How to get GREAT RESULTS!!
Rule #1- Leave Your Children At Home
Rule #2- You are not a Super Hero
Rule #3 Always “Be Present” When Manning
Your Table
DO NOT
MY DO NOT LIST:
1. Talk on your cell phone2. Text your friends
3. Play games, email, chat or even use a lap top4. Eat at your table
Rule #4 What To Do To Build Relationships at
my Table• Stand up and greet attendees • Smile and make eye contact with attendees from all
directions. • Speak with attendees, make small talk to engage….• Do not cross arms or legs- Have ‘open body language’ • Thank attendees for spending time at your table
when they arrive and leave.
Rule #4 Continued• Dress Professionally- BUT comfortably- No
tank tops, cut off jeans, etc.• Get the attendees emails• Keep your space CLEAN and CLUTTER FREE• Offer some type of coupon that they can
redeem at your store OR point of purchase
MORE RULE #4Bring healthy snacks and lots of water rather than rely on the fried food and soda available from the food vendors.
RULE #5 You Will Be Selling The Entire Time
You “Man Your Table”So, what do you think of when I say you are a “salesperson”…
How to Kick Butt and sell more product during your 2 day show!
1. Show Enthusiasm for the Product- Love what you're doing when you're selling a product
I AM A ROCKSTAR SALESPERSON…..I
2. Help the customer see the benefits in the product (or service) you are selling
• Listen to what they want• Ask more positive, open-ended "Are you
looking for something for yourself OR is it a gift for someone special?"
• Be honest and truthful• Ask for their contact information
I Will CONNECT WITH THE BUYER
3.
Post Show Follow Up
1. Email and /or contact all people that you meet during the show
a) Professionalb) Shows you are a reliable vendorc) Keeps an open dialog with the new client or prospectd) Create new customers
2. Add them to your newsletter/ social media list & send them something- or invite them to join your group
3. When back at your office record details notes on what worked and what did not sell
during this show
LEAVE NOTHING UP TO YOUR MEMORY!
Closing Details• Technical Questions - Please EMAIL the
women who are ‘running the show’:– Chereese Jervis-Hill
[email protected]– Caroline Loeb [email protected]
• Set up instructions will be sent to you 2 weeks prior the show
I would love to hear more about you and your business. If you are a business owner & would like to have a free coaching strategy session.
Email me at:[email protected]
ORCall: 914 – 907-5670
GET INTO ACTION
