By Ashley Wood, Marketing Coordinator - 2014

These days most sports and recreation organizations

have websites.

A stagnant, informative website is .

You need to create a

and website.

The longer visitors linger, the

stronger the

becomes.

How do you get them to linger?

1

Your website should give visitors a sense of

what your organization is all about and

.

Easy navigation is .

It's also very important that your

website conveys

and .

2

Design is a key determinant to

with consumers.

signals that there’s a

solid organization behind the screen.

If visitors aren’t saying (in a good way)

when they visit your site, it still needs work.

Don’t underestimate the

is a major contributor in

page abandonment.

=

3

Collect personal information for your

website visitors with

on each page of your site.

is to be able to send out

newsletters or other email

communications.

Email is a wonderful way to

and

by letting your clients know what's new with

your organization.

Try to send per

month.

4

=

In the last year, has become

the on the web.

provides you with

the opportunity to:

connect with your clients

extend transparency

let them know what you are up to and how they impact your organization.

-

-

-SOCIAL MEDIA

Go mobile

4

In 2013 mobile commerce reached

from the previous year.

*https://www.javelinstrategy.com/brochure/313

Online sales via tablets accounted for a

massive

, or over 50% of the entire

mobile online payments space.*

Mobile commerce is

47% of mobile shoppers have abandoned

their purchases because it's

.

This means that it’s absolutely necessary for

your website and online store to be

.

4

All of these tips will help your organization

and

.

That being said, the number one thing you

can do to

into the 21st century and broaden your market is…

Are you are interested in taking the next step and launching your

organization into the 21st century with e-commerce?

Download our Guide to Choosing an E-Commerce

Platform

or