BRAND PRESENTER

Howard’s work has featured around the world in major retailers and advertising billboards campaigns. His photography for licensed products has consistently been the best selling in their category whether it be cards, wall-art, or product. Howard Shooter has been putting his images on products for the last 18 years and has won many industry awards. These include the Food and Beverage award for design effectiveness with agency "Family and Friends", helped "Design Bridge" get a DBA Design Effectiveness award for his work and has been a finalist in the Internationally recognised Food Photographer of the Year for two years running. Howard has been married to Karen for over 15 years and lives in London with his three gorgeous children.

Lauren is Howard’s business partner and creative stylist. Howard and Lauren have been successfully working together for over a decade. Lauren Floodgate has written more than ten books, been a television and radio presenter and has been a homes and style magazine editor. She has launched e-commerce sites for major UK retailers, Sainsbury's and Homebase. Lauren is married to Richard and has two lovely twin children and lives in Surrey.

Howard and Lauren have been uniquely creating photographic images for licensing under the brand name Howard Shooter Studios. This winning combination has meant that although they have been around for over a decade no one has been able to copy their style. They are Howard Shooter Studios unique selling point.

Brand Licensing Europe 2014 was a huge success for us and we are thrilled at the opportunities ahead to work with a number of new licensees and retailers.

Housewares

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KEY FACTS

Q: When did the brand start? A: Established in 1996, and teamed with Borrett Licensing in 2011. This is when the licensing programme was established and is now enjoying year on year growth. Q: Where did the brand originate? A: Camden- recognised as one of London’s most artistic areas. What licensees already exist and where? How many in total? Howard Shooter Studios are working with over 25 licensees in Europe. What products exist in the market? Ceramics, kitchenware, textiles, apparel, gifts, greetings cards, wall art, stationery, bags and much more. What are your biggest success stories in the UK or elsewhere? Number one selling wall art and greetings card packs in Ikea worldwide. Best selling wrapping paper at WH Smith. Best selling kitchenware in Dunelm Mill. Best selling wall art in Next. 3 of the top ten best selling canvases in Tesco online. Best selling license for 2 licensees- Tradestock (kitchenware) and the Art Group (Greeting Cards). What is the positioning of the brand? Howard Shooter Studios has a vast appeal along with diverse assets and therefore appeals to most sectors and consumer groups. Howard Shooter Studios is positioned as a mid-tier brand. Bespoke Retailer Opportunities Howard Shooter Studios are always happy to work and collaborate with large retail chains to create bespoke cross-category ranges. Some of our projects have included full range presentations for Ikea & Next.

Mark Paul Ph: 64-9-845-4900 Mb: 64-274-875-445 markp@global-nz.com Skype: global.mark.paul