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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Enabling the Seamless Shopping ExperienceRetail Solutions Global Business UnitPrinting and Personal Systems GroupRay Carlin / January 14th, 2013
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Who is HP in Retail
Increasing Market Growth• #1 Global IT Vendor for Retail (IDC)• #2 Global POS shipments (2010/2011 IHL)• 90 of the world’s top 100 retailers are HP
clients• Frost & Sullivan 2012 POS Portfolio
Strategy Award
Retail Solutions Business Unit provides• POS Systems• Digital Signage• Self-Service• Mobile POS
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Key Global Trends Driving Retail
Consumer• Time-starved• Digitally-enabled &
empowered• Less loyal• Demanding a better and
more value-driven experience
Industry• Globalization,
consolidation & format-blurring
• Growing interest mobility, self-service & digital solutions
• Struggling to deliver a differentiated, Omni-channel experience
• Relentless push to increase operational efficiency & optimise technology
Technology• Mobile Consumer and
Associate Technologies• Interactive Digital Touch
Points• Cloud-Based
Architectures for POS and Servers
• Integration, Security & Manageability
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
What it all means to the Retailer?
Retailers must…• Move to a more flexible store platform
that can accommodate new technologies
• Recognize the need to raise the bar in terms of using technology to better serve the customer
• Improve their In-store connection and integration of mobile and web channels
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
The HP Omni-Channel Ecosystem Initiative
Two industry leaders with a shared vision and mission of developing the omni-channel ecosystem
Retail Platform & Services Comprehensive store to enterprise, HW and services portfolio. Open, affordable, retail technology backed by the world’s largest technology company
Retail Technology Vested stakeholder, evangelist and trusted advisor, committed to developing best in class platform technology to support omni-channel
Creating partnerships across 4 key elements that enable sustainable omni-channel
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Consumer & associateSmart phones &
tablets
Interactive digital
signage
Self-service kiosks
Interactive POS displays
Interactive digital touch points
Point of service exists across all the touch points in the store
Fixed POS
Desired customer experience redefines touch point function
Re-thinking the touch points
HP’s Seamless Store Experience
Mobile POS
In-store shopper interaction can be delivered by any digital touch point
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
HP Point-of-Sale Solutions
RP7• Touch-enabled, high
performance all-in-one
• Sleek, compact form factor
• Flexible configurations
RP3• Single purpose
platform
• Value- driven POS system
• Space-saving footprint
RP5• Multi-purpose
platform
• High-performance Intel processors
• Advanced remote manageability capabilities
HP ElitePad 900• Enterprise-ready w/
Microsoft Windows 8
• 10.1” multi-touch display
• Under 1.5 lbs
• Enterprise accessories
Mobile All-in One Modular
NEW NEW
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
HP Digital Signage SolutionsStriking signage to engage and inform
LD4210 andLD 4710• Thin bezels• Embedded HP media sign
player technology • Centralized command
and control software
LD4730 andLD4730G• Micro bezel design, less
than 4mm • HP Dreamcolor calibration
solution • LD4730G with integrated
corning ® gorilla glass ®
LD4220TM and LD4720TM • Integrated interactive
multi-touch• Embedded HP media sign
player technology • Centralized command and
control software
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP Digital Signage Player Solutions
T610 Thin Player• Competitive offering vs. small
industrial PCs
• Small and thin – facilitates mounting behind display
• Low cost
• Targeted use cases: Menu boards, digital ambiance, promotional merchandising
Elite 8300 USDT Player• Power in a small package
• Capable of driving complex content and interactivity
• Good fit for kiosks
• Targeted use cases: Omni-channel touchpoints, wayfinder/digital concierge, digital ambiance, promotional merchandising
RP5800 Digital Signage Edition• Versatility and durability
• Capable of driving highly complex content to multiple screens
• Retail hardening and long lifecycle
• Targeted use cases: Omni-channel touchpoints, menu boards and promotional merchandising (to multiple screens), video walls
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Store performance and technology enablers
“Make it matter” – HP Seamless Shopping Experience
Maximize front end productivity
POS & Self-Checkout
Improve store management effectiveness
Mobile Manager Tablet
Create personalized shopping experience
Self-Service
Deliver compelling in-aisle promotions
Digital Signage