HR Challenges – Digital Marketing

Author: Ajay Chhabra

Agenda• HR Key Challenges & Predictions• Digital Marketing Trends & HR Challenges• Author Introduction• Discussions

HR Key Challenges

What are the major challenges of HR for the next ten years?

Deliver Value

My Prediction

What is the key message for head of HR Professionals Across India?

New Reality

One of my prediction in 2015 has become reality in 2016 as reported by ET

Talent Leadership Culture

Focus on TLC

What are the Primary Job responsibilities of HR Professionals?

Talk Differently

Why HR Professionals have to speak different languages which dealing with different employees?

HR Platform or Social

Networking?

Can someone from HR here can read the real story behind Linkedin.com Acquisition?

Niche Portal

New niche Job Portals – (like www.digitaljobs.co.in) will be in demand and getting popular

Digital Marketing Trends

Moving Stats

Unprecedented Growth

HR team has to weave the new hire story around Digital Media!

Media Consumption

Hiring Ads now becoming Updates!Targeting talent where they are generally found!

Whatsapp Groups

Whatsapp groups & confidentiality of company data!As HR your challenge is to provide them platform easier than

whastapp and yet secured on your servers!

Mobile First

A number of brands are trying mobile first as part of their digital strategy, so even before TV or Print the launches are happening on Mobile and Digital

Smart phones as BYOD in companiesHow do you secure mobile conversations while allowing them to

use Smartphone as a second or may be first device at workplace?

MOOCs

Large number of massive online portals are helping in learning & development of employees all across

Revisit Learning & DevelopmentHow do you utilize third-party online resources for L&D of your

own employees?

Content Marketing

Every brand is aspiring to be a publisher so as to have better connect with the consumers at large. The original content and even third party content has a role to play.

Innovative storytelling!Can you become a storyteller and win your target audience by the

way of content marketing?

Data & HR

There are large number of organized and unorganized sources of data within organization and its increasing.

Human Data ScientistHow do you use massive data so produced within organization for

it’s benefit and growth?

Digital becoming mainline media

Spends on digital media is on the rise and number of brands have shelved Print and TV budget for Digital as the audience is spending lot of time on digital

HR Campaigns on digital mediaHow do you convince your HOD on running your first company

culture campaign to be launched on digital media?

APPenomics

Economical transactions based mobile applications are becoming need of the hour and mobile wallets are going to replace even banks in future….

First mobile App from HR departmentWhat all features & functionalities your company HR app should be

utilizing so that it is used by all?

Start-ups 2.0

It’s a world of startups and funding the innovation. A large number of VCs are funding innovations and larger corporations are re-thinking like start-ups….

HR Private Equity & Innovations FundHow do you convince your board of directors on setting up

innovation seed fund for the future survival of your company ?

Emergence of Games

Games help in increasing attention, improving engagement and increasing productivity of employees

Games for engagementHow do you convince your head HR to setup games zone at office?

Convenience shopping at home

A large number of mobile applications are providing convenience shopping at home from mobile devices. Some of the large e-commerce players have gone app version.

Employee Productivity ToolsShould you tie-up with leading grocery apps so that

employee/partners save productive time?

e-commerce is Commerce!

Smaller apps and e-commerce players are disrupting big brick and mortar industries and are creating wealth for the brands… OLA Cabs is a great example here….

Innovative storytelling!How do I leverage e-commerce for my talent, leadership and

culture growth?

Open Office Culture

World is moving towards open office and no cabin culture….

No Cabin CultureHow to ensure privacy and business confidentiality of certain key departments?

Youth is Empowered.

Mobile apps, connected economy, real time access, Wi-FI zones, video calling, money wallets, education on the go is empowering the youth all across India….

Increased Gen y and Gen Z at workplaceHow do you motivate a Generation Z employee?

Community Building & Marketing

Brands are building and funding third party communities to have connect with the consumers at ground, seek real-time-feedback and help them via product specialists and influencers

Community building & ModerationHow many digital communities and on what interest groups should

employees be a part of ?

Connected Social Media

In today’s parlance brands are having an integrated approach for social media by connecting various channels and trying to profile users likes and dislikes and doing behavioral targeting

Social Media GuidelinesHow do I build social media compliance guidelines for my

company?

Convergence of HR and Digital is on

See future today.

Author Introduction

Ajay ChhabraCurrent: Founder & CDO, BGV Digital Pvt. Ltd

Core Strengths Developing Digital Marketing Strategy Extensive experience in online leads generation Hands-on experience on multiple global digital

marketing tools and technologies Advising the boards and working with CXOs for digital

transformation of the business Digital Marketing & Branding

CompetenciesDomain Diversified business groups, consumer electronics,

Automobiles, FMCG, Technology, Mobile Handsets, Travel and Media

Sitecore / Adobe Experience Manager - CMS Hyperion/Brio BI Tools Exact target – Email Marketing SFDC – SFA tool Marketo / HubSpot – Marketing Automation

Over 16 years of experience in digital marketing, branding & strategy formulation with extensive experience across industries. Ajay has worked with multiple digital marketing agencies including OgilvyOne Worldwide & McCann / MRM Worldwide and worked upon global digital marketing projects including General Motors India

In the client side role worked with The General Electric company (GE) in their Global Healthcare marketing Headquarters role, reporting into Milwaukee, USA, and was responsible for Global Digital Media planning and Content Marketing. Also helped GE other businesses as well. He has worked upon a large number of global demand generation campaigns for X-Ray, MRI and CT machines etc. Also launched global GE Healthcare website and did SEO for the same. He has got number of awards in GE for his campaigns including India CEO award, MICT Above and beyond awards.

He has been an eminent speaker in the digital marketing space and have been a speaker & panel leader at Cyber Media DQ Live 2015 on the topic of The Role of Chief Digital Officer. Recently ET Now Business news TV channel has covered him in the program highlights and have also been invited as a speaker at The Economic Times - Real Estate & Digital Marketing Summit in 2014 for a special address and participated in panel discussions as well.

Wide-ranging exposure in the digital marketing and branding in the industries like Diversified business groups, consumer electronics, Automobiles, FMCG, Technology, Mobile Handsets, Travel and Media. He has contributed to a number of article and won a number of awards in the digital marketing space. He has also delivered guest lectures at MDI Gurgaon. BGV Digital is a recent and his second venture which is a 360 degree digital marketing agency after A3R Digital.

In entrepreneur role he has supported IMT Ghaziabad, Sharp Electronics, BenQ, Franchise India, JBM Auto Limited, FranGlobal, BPL Healthcare, Ambica Steels Limited, Frontline strategy, Appearition pty. Ltd. etc.

Certification/Training Got training for Microsoft Certified Solution developer D. Pharma, B.A., Masters in International Business Lean Workshops GE Crotonville – Foundations of leadership Inbound Marketing – HubSpot

Clients and Projects – Digital Marketing Digital Marketing Projects & Clients in Agency Role:

General Motors, Hero Honda, Reebok, Coca Cola India, Tetra Pak India, Cycle Brand, Microsoft, Business Octane, iGate Patni, VeriSign, Seagate, Tech Mahindra, Videocon Mobiles, Motorola India, Micromax, BenQ India, Amadeus, Skyconnect, Sahara Group, Vodafone, HT Media & Zapak.com.

BI/ Analytics Projects and Clients: Airtel, Indiatimes.com & Ranbaxy Laboratories and Developed SI Partners for

Hyperion/Brio: HCL Technologies, Wipro Limited, Infosys Limited, Softcell Technologies & Tata Consulting Services in India etc.

CRM Program Trainer & Implementation: Tata Motors (Pan India)

Client Side Role GE Healthcare – Global Marketing Hq. Team

A3R Digital - Clients IMT Ghaziabad, Sharp Electronics, BenQ, Franchise India & BPL Healthcare etc.

BGV Digital - Clients Franchise India, JBM Auto Limited, FranGlobal, Ambica Steels Limited, Frontline

strategy, Appearition pty. Ltd., Aptech – MAAC, RAM Led Solutions, KRV Physiotherapy & healthcare, Transit Advertising, Seeds of Innocence IVF & Fertility centre, Metroplus Lifestyle

Delivered Results in over 250 digital marketing projects with over 100 mid-sized Indian and large MNC

global brands in last 10 years

Key Events – DQ Live 2015 – DataQuest – Cyber Media

https://www.youtube.com/watch?v=kmNwYBt3R7U

http://www.dqlive.in/delhi/speakers.asp

TV Interview - at ET Now Business News Channel

https://www.youtube.com/watch?v=bu13kFIVxBA

https://www.youtube.com/watch?v=pXdkmu83Gmghttp://www.slideshare.net/ajaychhabra/the-role-of-chief-digital-officer

Key Events – DQ Live 2015 – DataQuest – Cyber Media

http://www.dqlive.in/delhi/speakers.asp

The Role of a Chief Digital Officer Fire side chat With Walmart India CIO

The ET – Real Estate & Digital Summit - 2014

http://et-edge.com/red_delhi_speakers.php

Most Popular and Viewed Presentation on Slide share - Over 5600 Views so far

The ET – Real Estate & Digital Summit - 2014

Recent quotes at FirstPost.com Article

http://tech.firstpost.com/biztech/digital-video-next-big-marketing-opportunity-322668.html

Publications and Awards

The New 8 P's of Agency Marketing www.bestmediainfo.com http://www.bestmediainfo.com/2012/05/guest-times-new-8-ps-of-agency-marketing/

Marketing your Healthcare practice in the new Digital Age - CT Clarity Summer 2013, GE Healthcare http://www.miclarity.com/ctclarity/ct_clarity_summer_2013#pg42

Marketing Your Healthcare Practice in the New Digital Age - Medical Buyer Magazine http://www.medicalbuyer.co.in/index.php?option=com_content&task=view&id=4617

Why digital transformation is a journey and not a destination “Quote”http://www.dqindia.com/why-digital-transformation-is-a-journey-and-not-a-destination/

Best Digital Marketing Professionals – World Brand Congresshttp://www.worldbrandcongress.com/mobbys_awards.html

GE Healthcare India CEO Award for Best Digital Marketing Campaign

Ogilvy’s Awards for best Digital Campaigns for Seagate and Motorola

Trainings Delivered- Digital Marketing

Open for Discussions

Ajay ChhabraFounder, Director and Chief Digital Officer - Brand Growth Ventures

BGV Digital Pvt. Ltd.0091-8130940808

BrandGrowthVentures@gmail.com