Hytera Communications Corporation

Limited www.hytera.com

Hytera Typical application

Case archive templatev.1

Customer name:

Country/Region:

Industry:

Deliver time:20XX/X (Y/M)

Archiving person:

Archiving date: Marketing Dept

2

1 Purpose Help user to archive the Hytera typical application with comprehensive information, which could be compiled as supporting material for case study or other marketing action in future.

2 User Hytera sales& service system staff (sales/marketing/customer service). Dealer/agent/integrator and other partner of Hytera.

3 Define “Typical Application”a. Customer has certain scale and has good reputation/influence in industry.b. Product/solution delivered is the product/solution that highly promoted or lately released by Hytera. c. Terminal quantity>30 or purchase order>RMB 500,000/USD 100,000.d. Customer has positive feedback on Hytera product. e. Customer accept to be publicized as successful case by Hytera.

*Intro

3

4 How to write Follow STAR principle to state the case in logical& structured way:

Situation. Customer’s background & purchase motive Target. Customer’s key communication requirementAction. What Hytera offer to customer (product/solution), including key info (exp: topology map) in deploymentResult. Feature/highlight & benefit by delivering Hytera product/solution

5 Supplementary Including but not limit to:Basic facts,acknowledgement,employment scenario,credentials,…

*Intro

4

Ready to start :

* please delete the previous intro pages before officially submit.

5

Part 1 Basic Facts

Customer’s basic background information including:

Industry, scale, headquarter, area served, employees, ...

*introduce info above within 2-3 paragraph; quote with specific figure; attach photo (high-resolution) if necessary.

6

Part 2 Situation

Customer communication solution background & current status.

Requirement analysis (customer’s concern, purchase motive).

Opportunity & challenge.

*introduce info above within 2-3 paragraph.

7

Part 3 Target

List customer’s key targets within 3 to 5 sentences, including but not limit to:

Coverage, quantity, digital standard, analog-digital transition ,data application, budget, specific requirement, etc.

*be accurate & fair; quote with figure is recommended.

8

Part 4 Action

Describe the solution we offered in detail:

Our understanding &analysis of customer’s requirement,

the solutions Hytera proposed,

product type and quantity in solution (terminal, system, API,..),

key function& application,

network topology map,

Implementation procedure,

….

Add pages when necessary.

9

Part 5 Result

Highlight of solution features (compare with customer’s previous solution or competitor’s solution).

Benefits of solution. exp: cost saving, respond time shorten, facilitate in dispatch & control,.. (compare with previous solution or competitor’s solution).

*be practical & fair; avoid of being boast; quote with figure is recommended.

10

Part 6 Acknowledgement

Oral or written Acknowledgements on Hytera’s product/solution by customer’s key person (IT manager, project manager, leader).

Record customer’s name and title, attached portrait is strongly preferred.

*remind to get customer’s permission before using for publicity.

11

Part 7 Scenario

Attach 3-5 photos of product/application in working scenario with remarked date, place, description.

Photos should reflect real scenes that customer is using Hytera product, or installing equipment on spot (need to get permission before propaganda).

TIPS:

1,800M+ Pixel, shoot in large size (SLR or micro SLR is preferred).

2,focus sharply (on person/product), shutter speed>1/125s.

3,casually appear Hytera product/Logo (visible but not over).

4,shoot customer from front or alike if possible (avoid back), pose with front side & look-into-lens sight would be great.

5,customer in professional uniform (police/railway/hotel) with working background is strongly recommended.

6,permission is a must before shooting especially when customer is sensitive in information security.

12

Part 8 Credentials

Recognition documents or other credentials which authorized by customer or 3rd party with signature and official seal.

Attach scanned photograph.

13

Team List

Record Hytera team member’s name who involved in this archive, in order to trace /add information in future, or marked as reference for reward evaluate.

Marketing:

Sales:

Technical Sales:

Customer Service:

Other:

Hytera Communications Corporation Limited www.hytera.com

Thank You

Please contact jingjing.lu@Hytera.com (product manager, marketing dept) if you have anything to inquire.