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16th January 2012

1. LG ‘shop thief‘ viral

There’s a new youtube craze of videos being uploaded of stupid thieves caught on cctv

(London riots!).electronics brand LG have tapped in to that craze to create a viral video that is absolutely genius in

both it’s concept and it’s execution. The video has also been uploaded by a random user to

avoid any suspicious comments. The only indication that it is an advert for a product is the clear call to action at the end of the video on the

window with an advert for it.

1. LG ‘shop thief‘ viral

http://www.youtube.com/watch?v=EYX5fFxcXWU&feature=player_embedded

2. What hunky dory can do, the gaa can

do better.

GAA club Clan na Gael Fontenoy in Ringsend, is testing the theory “Sex Sells” in an attempt to draw male lovers of GAA to their club. Their new poster features a tasty lady in a saucy leather dress on the front of their new advertising campaign. The poster has a caption that reads: “Meet our new physio”.If you want to have a glance at the poster in the flesh then just keep an eye out on the back of the toilet door in some Dublin pubs. The masterpiece was designed by one of the club members says “Hopefully it will lead to further inquiries about the club and possibly new members for our junior and intermediate teams”.Included on the poster is a mobile number to which you’re encouraged to text ‘I would’ to in order to get more info. Finally, at the bottom of the poster lies a small, but crucial piece of information: ‘Oh, and she’s not our real physio but she makes our poster look good’.

2. What hunky dory can do, the gaa can do better.

Google are now integrating their social media site into search with +1s and linking articles and posts with their writers Google + profiles. alongside the usual search results you get when you type in a topic, Google have also placed in

personal results which correspond with their Google+ accounts.

Google have split the search up into three main features. The first is ‘Personal Results’ which searches for information relating to you, such as photos, links and posts on your

Google+ page. The second is ‘Profiles’ which lets you find people you’re close

to or may be interested in following, while the final feature is ‘People and Places’ which lets you find profiles and pages

that relate to a specific topic or area of interest.

3. Search, plus your world

3. Search, plus your world

http://www.youtube.com/watch?feature=player_embedded&v=8Z9TTBxarbs

4. Innovative Voucher Distribution

Midway through the winter sports season, in January 2011, SPORTSCHECK Frankfurt ran an impactful

campaign to drive sales of winter sports equipment and to remind Frankfurt citizens that snow can be

great fun. They transformed snow-covered cars into skid-marked ski slopes. Miniature snowboarders and

skiers show the fun side of winter – and are also giving out discount vouchers for winter sports equipment

from the new SPORTSCHECK store in Frankfurt..Results: distributed 2,500 vouchers in Frankfurt, of

which 23.6 % were redeemed in store. This increased sales by up to 17.2%.

4. Innovative Voucher Distribution

http://www.adforum.com/creative-work/ad/mediacase/case/34469518

5. Fanta Orange – Lift and Laugh

A Wonderful interactive ambient ad in an elevator by Ogilvy for Fanta Orange.

Exams can be very stressful, so it is healthy to take it easy and have a laugh! In this video, Fanta targeted college

students in the University of Wisconsin who would take the usual elevator in their college dorm and made it fun with

voice recordings, music, giving out free fantas and just the whole party atmosphere. Really need more of these

amazing things in our world! It is true there is “more Fanta, less serious.”

The ”

5. Fanta Orange – Lift and Laugh

http://www.youtube.com/watch?v=0PDLh2up3QY