5

23rd January 2012

1. Excellent Customer Service from

Sainsburys

When replying to this customers letter, Sainsburys couldn’t have known that it would be shared around the world with

20,000 other people. Whether this was just as a brilliant PR stunt or not, it

shows some excellent customer service.A young girl wrote a letter asking why tiger bread had

such a unique name. Instead of being tossed in the bin, somebody within Sainsburys spotted a brilliant PR

opportunity and replied with a lovely letter and a gift card.The letter has over 50,000 comments, has been shared

over 18,000 times, and essentially has become a brilliant user generated advert for the brand that money cannot

buy.

1. Excellent Customer Service from Sainsburys

2. The Buddy Stamp

Turquoise Cottage is a popular bar in New Dehli, India. To make clear that they do not just support fun and drinking, but also responsible driving, they changed their entrance stamp into a buddy QR-stamp, which helped people through the night..

2. The Buddy Stamp

http://www.youtube.com/watch?v=vu2dWGqB19Y

this Snickers spot from BBDO imagined the world's most savage focus group—four sharks who've been invited to a

little human taste-testing session!"OK, so which one tasted better?" asks the wonderfully

peppy focus-group leader, as she points to photos of a man and woman. The sharks hilariously choose the guy

because, before they ate him, he had just eaten a Snickers Peanut Butter Squared bar, presumably making

his flesh delectably rich and tasty.The concept, sick and twisted, is brilliant. But the genius is

in the details.

3. Snickers – a Savage focus group

3. Snickers – a Savage focus group

http://www.youtube.com/watch?v=6e0Gsn4khss

4. Tropicana – Fake Sun

Remarkable stunt from Tropicana. Last week at 6.51am a fake sun was lit at Trafalgar

Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of

200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of

60,000 lightbulbs, making the artwork visible from space, so they say.

4. Tropicana – Fake Sun

http://www.youtube.com/watch?v=k86xpd26M2g&feature=player_embedded

5. Bueller, Bueller, anybody?

So, this mysterious Super Bowl teaser popped up on YouTube on Friday, with Matthew Broderick reprising his role as Ferris Bueller, 26 years after his fateful day off. Says the YouTube blurb: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal. everyone thinks it's a teaser for a sequel to the hit flick "Ferris Bueller's Day Off" however, apparently Honda are doing a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick.the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V.

5. Bueller, Bueller, anybody?

http://www.youtube.com/watch?v=SuHmEo0Bx7Q&feature=player_embeddedhttp://www.youtube.com/watch?v=bcXBWDyHrow&feature=relatedhttp://www.youtube.com/watch?v=_kvdrXDafLM&feature=related