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Ignition five 13.08.12

Date post: 14-Apr-2017
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Page 1: Ignition five 13.08.12

13.08.12

Page 2: Ignition five 13.08.12

This Week...Let the spills begin, Scream Powered Car, Find your Greatness, Google Fiber, and Love Story

Let the spills beginBounty

Scream Powered Olympic CarVolkswagen

Find your Greatness #2Nike

Google FiberGoogle

Love StoryOrange Intel

Page 3: Ignition five 13.08.12

Bounty are encouraging parents to ‘let the spills begin’.

In their latest TV ad, they salute every parent who has ever sacrificed the interior of their home to an Olympic dream.

Let the Spills beginBounty

Page 4: Ignition five 13.08.12

Scream Powered Olympic CarVolkswagen

For Dutch people who wanted to get tickets to the Olympic Games, Volkswagen gave them a chance with their Up! Holland Up! competition.

They created a sound/scream powered car and the team that produced the fastest 100m sprint time would win tickets.

All foot pedals were removed and the engine re-configured to translate sound decibels into RPMs to power the car.

Page 5: Ignition five 13.08.12

Find your Greatness #2Nike

In what is being considered by many as one of the greatest Nike ads ever made, because it represents the average person and moves away from the well known athletes of our time, making it very inspirational.

This is yet another move fron Nike, a non-sponsor, to hijack the Olympics which seems to be fast becoming a lucrative hobby.

This ad features a 12-year old boy from London Ohio, filmed with one shot against a voice over. And yet it is extremely creative and inspiring. He is not a super human. This is what average looks like. He’s overweight and trying to get in shape. Not for Rio or the games thereafter, but just to get in shape. People can relate to this boy. Very few of us are going to the games, but we can each push ourselves to get a bit better and find our own greatness.

Page 6: Ignition five 13.08.12

Google are launching their own Fibre Network of Internet in Kansas city and have produced this video to promote it.

A hand crafted set of electromagnetic cars act out the history and the future of the Internet as Google see it.

Google Fiber: Next Chapter of InternetGoogle

Page 7: Ignition five 13.08.12

To promote the launch of its new Europe-only smartphone built with Intel technology, Orange has launched a campaign created through Publicis Conseil Paris., called ‘surf as fast as you think’.

There are two versions of the same love story. The television version presents the build up to a romantic kiss through the eyes of a young man quick to build his new future online. The online version, shown through the perspective of a young woman, presents a rather different take on the same kiss.

A humorous way to demonstrate the phone’s technology and speed.

Love StoryOrange Intel

Watch her side of the story here


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