5

16th April 2012

1. Invisible Mercedes

It’s not often that you try to make your product invisible as part of your advertising. When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to do exactly that with their car. In this clever publicity stunt, Mercedes wanted to emphasize that its F-Cell vehicle has no exhaust emissions, making it virtually invisible to the environment. It was done by covering one side of the car with LEDs that played back a live feed from a camera mounted on the other side.  This meant that you had to be in the right position for full effect, but the wrap up video is impressive for those that did see it.

1. Invisible Mercedes

http://www.youtube.com/watch?v=ZIGzpi9lCck&feature=player_embedded

2. The original social medium

Becki Miller on TRL on Spin1038 decided to create her own version of the Carly Rae Jepson video ‘Call me maybe’. In a time when we’re all trying to get a younger target market to interact with our campaigns and to inspire ‘user generated content’, it’s interesting to see the connection a youth radio

station has with it’s listeners.

Apologies for sticking this tune in your head for the day.

2. The original social medium

http://www.youtube.com/watch?v=9wLiflOStGY

For the launch of the high quality TV channel TNT in Belgium, a button was placed on an average Flemish square of an average Flemish town near a sign with the text "Push to add drama" that invited people to use the button. Once it was pushed a whole lot of drama suddenly appeared in the square

3. TNT Drama Button

http://www.youtube.com/watch?feature=player_embedded&v=vzoFXZ5pT1w

3. TNT Drama Button

4. Make an entrance

This choice for ignition is inspired by the corridor or walkway that runs the length of the new OMD office in Richview,

Clonskeagh. Media sales representatives sometimes walk along this walkway on their way to and from meetings. Some say hello to people as they pass them, some keep the head

down and avoid eye contact.

If you really wanted to own the walkway, this is what should be playing through your mind.

4. Make an entrance

http://www.youtube.com/watch?v=yMfvzlf9Uus&feature=fvst

5. Advertisers using outdoor dispensing units

For the month of March, dog walkers in Toronto didn't have to worry if they forgot to bring waste bags to tidy up after their pets. To promote Pedigree Chicken & Rice+ Dry Food with probiotics,

Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispensed pet waste bags. As the pet food promotes

healthy digestion, the creative used the tagline ‘Help keep your dog regular’.

Premier Foods used 6 sheet dispensers to promote their Mr Kipling Angel slices. The 6 sheet had a touchpad button which allowed

consumers to press and release a single snap pack cake out of the dispenser. The site contains 500 cakes and was replenished daily. A

timer was also installed which limited the dispenser to release a maximum of 1 cake per minute. The vinyl-wrapped posters also

emitted the cake’s aroma to tempt consumers to interact with the site. The campaign was created to promote the brand’s “snap

pack” format and remind consumers that they can eat its products on the go.

http://kinetic.circulator.com/Content.aspx?ID=32190&SubscriberID=4822023&NewsletterID=32183&SendID=91319&AddEvent=True

5. Advertisers using outdoor dispensing units

5. Advertisers using outdoor dispensing units

Ahead of the release of their new Ready Baked Jackets product, McCain wanted to recreate the experience of their new product. 3D

jacket potatoes appeared at bus shelters across the country and when a button was pressed, a hidden heating element released the

smell through the shelter. The aroma was developed over three months in collaboration with a specialist scent lab to accurately

match the finished product. Money off coupons were also dispensed and could be redeemed across a number of retailers, to make it

possible for customers to trial the product.

http://kinetic.circulator.com/Content.aspx?ID=30661&SubscriberID=4822023&NewsletterID=30660&SendID=83696&AddEvent=True

5. Advertisers using outdoor dispensing units