18.06.12

This Week...Tourism British Columbia, a bright light App, the little guy inside the ATM, the UK national lottery and the Smart Drop Project

Tourism Vending MachineTourism British Columbia

Bright Light AppRay Ban

The little guy inside the ATMBBVA Foundation

Life Changing CampaignUK National Lottery

Smart Drop ProjectEvian

In what might be seen as the ultimate vending machine, Tourism British Columbia placed a giant, 14-foot tall, 10-foot wide vending machine, in Justin Herman Plaza in San Francisco for a few days, opening the locals up to a whole new world of British Columbia holiday experiences, in the form of vending machine gifts, both big and small.

A lovely way to promote a tourist destination, by showing people all the things that can be done there!

Tourism Vending MachineTourism British Columbia

Ray-BanBright Light App

 To show that Ray Ban is a brand that cares about their customers they introduced “Bright Light”, an application that helps customers to get the most out of the sun and their sunglasses during spring.

This app helps customers get back outside to hang out in the sun by showing where and when to find sunspots in their cities.

The little guy inside the ATMBBVA Foundation

A smart creative idea from Peru to get people’s attention on a problem that affects seven out of ten children in the country: illiteracy. A man was placed inside an ATM machine to deliver the message in one of the moments when people is simply forced to read what’s on the screen. At the same time they also made it possible to make an immediate donation to the BBVA Foundation’s Reading is Being program.

Quite invasive but an innovative idea!

As part of the National Lottery – Life Changing campaign BBDO launched an ad campaign demonstrating to viewers that the 1 in 10 million chance to win half a million pounds is money well spent, as money is also used to fund things other than the basic functions of state government.

So this ad shows a true story of the Olympian Jenny Meadows and her mother Barbara who always wanted to be a runner, and now her daughter Jenny, who shares the same dream, is representing her country in London 2012 with the sponsorship of the National Lottery.

UK National LotteryLife Changing campaign

Smart Drop ProjectEvian

Evian Smart Drop, an innovative Wi-Fi fridge magnet in the shape of a drop of water. In a fun and simple way the Evian Smart Drop allows users to order natural mineral water, for delivery to their doorstep, without even using a computer or phone.

The idea is to simplify peoples lives by making it possible to order bottled water the moment they realise they’re running out, when they’re in front of your fridge. No more carrying of heavy bottles from the shop.

A lovely example of creating a new product that helps enhance the brand experience.