27.08.12

This Week...Cupcakes, Shake it Up, Risky Men, Get Involved, and Chaos Island

CupcakesAcer

Shake it UpShake it Up Sydney

Risky Men1st for Women

Get InvolvedThe Sun

Chaos IslandLynx

Kiefer Sutherland stars in the new ad for Acer laptops, undertaking an action role in a different kind of adventure – baking cupcakes. He takes a task typically confined to bakeries and home kitchens into the world of high octane explosives, with the help of an Acer Ultrabook.

According to Acer, the point is to show how the brand's S5 Ultrabook helps its users "explore a different side of themselves." The campaign will include more characters going "beyond their limits."

CupcakesAcer

Shake it UpShake it Up Sydney

Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money.

To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up.

Risky Men1st for Women

South African insurance company 1st for Women recently released a set of TV commercials reminding us why men are a higher insurance risk than women.

Dart

Roadtrip

The Sun have launched a new branding campaign with a TV spot that ran during the first show of The X Factor’s new series.

The 90 second ad, part of the “Get Involved” campaign, will focus on The Sun’s role as a conversation starter and opinion former for its readers.The ad is a “one take” walk through “everyday Britain” and touches on all The Sun’s content, from gossip, to news and sport.

The original spot is accompanied by a second ad focusing on the new football season and a call to get involved. Both ads feature the Rizzle Kicks track Traveller’s Chant.

Get InvolvedThe Sun

The Sun Football – Get involved

Lynx deodorant recently purchased Chaos Island, a little rock in the Carribean Seas. They are holding multiple competitions across the globe giving away a limited number of tickets to take a trip to the island.

You can enter the competition through Lynx's Facebook page to win an all-expenses paid trip to Lynx's Chaos Island in the Caribbean and have the party of your life.

The competition starts with a video of British surf chick Sophie Hellyer, encouraging people to tweet #chasethechaos to reveal more clues...this is just the start of the competition that takes people on an online mystery treasure hunt.

A global TV ad the advert featuring scores of speed-boats carrying a bevvy of beauties, a ninja troop and a lounge singer will air on dates that coincide with six live Facebook treasure hunts, offering the chance to win one of seven pairs of tickets to the glorious island.

Chaos IslandLynx

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