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Introduction to IT
By:
Deepali Bhardwaj
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Course Objective Objective: The objective of the course is to explain to the
student the role of IT in organizations. Make studentsfamiliar with:
Role of IT in organizations and the value derived from IT
Leveraging IT for competitive advantage
Enterprise applications for collaborative, global Business
Role of Data, Databases and Data-warehousing
Usage of MS Access and MS-Excel and its application
Importance of Decision Support Systems( DSS) & ManagementInformation Systems in business
Managing global projects and systems
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Introduction To IT
By:
Deepali Bhardwaj
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Why Are Information Systems BecomingImportant? Computers are now an integral part of society and
business
Globalization Emergence of digital firms Knowledge Society
New technologies influencing business
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Digital Firms In the emerging, fully digital firm
Significant business relationships are digitally enabledand mediated
Core business processes are accomplished throughdigital networks
Key corporate assets are managed digitally
Digital firms offer greater flexibility in organizationand management Time shifting, space shifting
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Role Of Information Systems In Business Increasingly, IT becoming integral to corporate
strategies to achieve corporate goals
Businesses invest heavily in information systems toachieve six strategic business objectives:
Operational excellence New products, services, and business models
Customer and supplier intimacy Improved decision making Competitive advantage Survival
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Information Systems Information System: Organized combination of
Hardware
Software
Communication networks
Data
People
that collects, transforms and disseminatesinformation in an organization to support decision
making
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Function Of An Information System
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Using information systems effectively requires an understanding of the
organization, management, and information technology shaping the systems.
An information system creates value for the firm as an organizational and
management solution to challenges posed by the environment.
Dimensions Of Information Systems
Strategy to respond to business
challenges
Decision MakingFormulate Plans
Allocate Resources
Structure
Business Processes
Politics
People
Culture
Hardware
Software
Networks
Data Management
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Business Information Value Chain
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Value of information system determined in part by extent towhich it leads to better decisions, greater efficiency, and
higher profits
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Business Information Value Chain Investing in information technology does not
guarantee good returns
Factors:
Adopting the right business model Investing in complementary assets (organizational and
management capital)
Assets required to derive value from a primary investment
Firms supporting technology investments with investmentin complementary assets receive superior returns
E.g.: invest in technology and the people to make it workproperly
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Organization:
Processes for pizza ordering, tracking, providingstatus reports etc
Training employees in using Pulse and PulseEvolution
Customizing orders using touch screen
Compiling sales figures
Customer information
Process for training users in online ordering systems
Franchise politics: refusal to adoption
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Organization / Management / TechnologyElements
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Management:
Monitoring service levels and costs
Promoting companys strategy of superior customerservice and quality of delivery
Decision to invest in computer systems for better
customer service, reduce delivery costs and increase
revenue
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Organization / Management / TechnologyElements
Introduction to IT
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Technology:
Thin client /server networks
Automated cash registers Scanners
Online simulation software
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Organization / Management / TechnologyElements
Introduction to IT
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Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival
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Which of the Six Strategic BusinessObjectives were met by the Dominosinitiative
Introduction to IT
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What Is A Business ProcessA process is defined as
a specific ordering of work activities across time and place with a beginning, an end
clearly identified inputs and outputs a structure for action
May be tied to functional area or be cross-functional
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The Order Fulfillment Process
Fulfilling a customer order involves a complex set of steps that requires the close
coordination of the sales, accounting, and manufacturing functions.
Business Processes And IS
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Business Processes And ISInformation systems enhance business processes in
two ways: Increasing the efficiency of existing processes. Enabling entirely new processes that are capable of
transforming the business
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Functional Sales and marketing systems Manufacturing and production systems Finance and accounting systems Human resources systems
Constituency Operational Systems
Management Support Systems MIS, DSS, EIS
Types of Business Information Systems
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Enterprise ERP, SCM, CRM, KM
e-Business, e-Commerce
Intranets and Extranets
Collaboration and Communication systems E-Mail, Instant Messaging, Cell phones and
Smart phones, Wikis, Social Networking
Types of Business Information Systems
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What kind of IS applications are used byDominos? How are these applicationsrelated to Dominos business strategy?
Introduction to IT
Transaction processing
Customer Relationship management for customer service e-Business and e-Commerce Knowledge management
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Responsible for IT services Creates IT strategies in alignment to business
strategies Maintaining hardware, software, data storage,
networks Identifies new system requirements and develops
new products and services
The IS Function In Business
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IS Function Within Business - 1
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IS Function Within Business - 2
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IS Function Within Business - 3
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