IMPACTS OF ADVERTISEMENT

IMPACTS OF ADVERTISEMENT

advertisement Advertisement is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.The main purpose of advertisement is to popular their name and impose a good status in the world.

advertisementNowadays, electronic media has replaced the print media all over the world. Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways.

Types of advertisement:-Outdoor AdvertisementIndoor AdvertisementT.V. CommercialsMatrimonialsPublic service advertisement

Pros of advertisement :-Introduces a new product in the marketExpansion of the MarketIncreased SalesFights CompetitionEducates The ConsumersMore Employment OpportunitiesReduction in the Prices of Newspapers and MagazinesHigher Standard of Living

Cons of advertisement :-It makes us to buy things whether we need or not.They make us believe that our dreams will come true if we use their products.A lot of advertisements make people depressed with their ordinary lives, especially those people who can not afford luxurious life.

IMPACTS OF ADVERTISEMENT :-

It persuades us to buy things even if we dont need them and makes us to overspend.Children easily gets carried away and insist parents to buy what they see in the advertisement.Many products like cigarettes and alcohols which are not good for health are advertised and the youngsters get used to such harmful products.

Effect of advertisement on childrenStage Theory of Consumer Development :-

0-2 Years: Beginning Interest2-5 Years: Literal Understanding of T.V.5-8 Years: Development of negotiation strategies9-12 Years: Adult styles of consumption

Impact of advertisement on youngsters :-Every face cream advertisement says about changing the black skin tone color to white.Every advertisement makes the adults to attract them towards opposite sex.Social networking website such as Facebook and Twitter have become a place for advertisers to create impact on youngsters.

Impact of advertisement on youth :-

Advertising EthicsMisleading ClaimsAdvertising claims are unethical if they are false, misleading, or deceptive

Economic impacts of advertisements :-There are not only social benefits of advertising, but it also has some economic advantages. Without advertising, the media, including newspapers, television and radio would never be much strong. Advertising provides revenue for commercial media which would otherwise need to be funded by the actual consumer of these mediums

Economic impacts of advertisements :-The major economic negative aspect of advertising is that it boosts the price of goods and services. When organizations subsidize the mass media with advertising, we, the purchaser, subsidize advertising by compensating a grossly increased price for heavily advertised goods and services. An easy example of this is that a bottle of Pepsi or Coca -cola generally costs two to three rupees for production while the market price of the product would be ten rupees. The fact behind this is that a heavy proportion goes in advertising in television and print media.

conclusionOften advertisers use humor in such a way that they get people to remember the brand without actually promoting the product.It is important to develop your ability to think critically and independently about the messages we get from the media and choose our products wisely.