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https://www.marketingweek.com/2017/09/15/amazon-reveals-advertising/

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Remember• Don’t drill down too much (minimum audience sizes!)• Split the data however works for you• Focus on actionable insights• Combine this with data from other platforms, e.g. GA, Facebook,

YouGov, etc.• Humanise into personas with motivations, lifestyles, pain-points

Snippet“Women who convert are more likely to be interested in movies if they’re between 18-24, but if they’re between 25-34, they’ll be news & celebrity junkies. If they’re coming from email or Bing, they’re likely to convert better.”

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