38
In Partnership With:
In Partnership With:
A Little About Us • Web Development & Online Marketing Agency
• Inbound Marketing Certified
• Google Certified Partner
• Specialties include: o Custom Web Design/Development including Content Management
Systems
o Search Engine Optimization
o Search Engine Marketing
o Online Marketing & Advertising
o Social Media Marketing
o Blog development & consulting
Tweet Questions with #fb4biz
Why Facebook for Marketing &
Advertising?
Everyone is Here • 845 Million Active
MONTHLY Users
• 100 BILLION Personal Connections
• 71% of All U.S. Internet
Users have ACTIVE
Accounts
• 57% Female / 43% Male
Photo Credit: eddiehosa http://www.flickr.com/photos/84123084@N00/
And They Stick Around • Average time spent per
visit: 20 Minutes
• 2.7 BILLION LIKES Every DAY
• 250 Million Photos
Uploaded DAILY
The Big Change: Facebook
Timeline for Pages
Homepage Layout
Landing Tabs (Apps)
The New Wall
Custom Tab & Profile Design
Effectively Using Photos & Videos
• Incorporating your brand and conversion strategies
into the Cover Image, Landing Tab buttons, Landing
Tabs, Profile Thumbnail, and Wall posts.
• Enhanced visibility for photos & videos in new layout
Working with Complementary
Pages & Leveraging Fans
Business Tags in Posts
Fans Working FOR You • Encouraging content shares
• Encouraging fan submissions of photos, survey
responses, videos, questions/answers
The Math:
• The average Facebook user has 120 friends
• If your page has 500 fans, and just 1% (5) of them
share a post, it can potentially reach 600 new users.
• If 10% of them share a post, it can potentially reach
6,000 new users.
Facebook Advertising
Facebook PPC Advertising
Concert Series: Facebook PPC
Advertising
Example: Engaged, 18+
Example: Parents of Teens
Example: NH Hockey Fans
Facebook Insights
Reporting
Likes & Potential Reach
Demographics,
Locations
&
Like Sources
Content Views
&
Referral Sources
Check-In’s - Location
Advanced Uses & Applications
Calls to Action & Landing Tabs
Clicks through to
Facebook Coupon, Twitter, Pinterest
Using Contest, Offers, and Incentives to Drive
New ‘Likes’
Search Engine Implications
3rd Party Integration
Constant Contact: Email Subscription
Fan-Only Content: Printable Coupons
Custom App: Starbucks
Tweet Questions with #fb4biz
HTML Functionality: Harley Davidson
Tools You Can Use • Facebook does NOT allow contests/sweepstakes
outside of an approved 3rd party application.
• Involver.com/applications o Youtube channel integration
o Coupon apps, general & coupons based on influence (Klout score) for best fans
o Shopping cart integration “I bought it”
o Signup or Register
o Contests
• Wildfireapp.com o Contests
o Sweepstakes
o Coupons & Special Offers
o Pay as you go plans start as low as $5/promotion + $0.99/day
Let’s Keep in Touch!
www.abihub.org
Facebook.com/abiInnovationHub
Twitter.com/abiHub
Email: [email protected]
www.grapevinemktg.com
Facebook.com/grapevinemktg
Twitter.com/grapevinemktg
Email: [email protected]
