India Bulls by sahil

8/7/2019 India Bulls by sahil

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CONSUMER PERCEPTIONREGARDING INVESTMENT IN

NIFTY COMPANIES


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INTRODUCTION :

ABOUT THE COMPANY:

Indiabulls is Indias leading Financial and Real EstateCompany with a wide presence throughout India. The

Company was promoted by three engineers from IITDelhi, resp. Sameer Gehlaut(Chairman), RajivRanjan(President) and Saurabh Mittal(Director).

India bulls Financial Services Ltd is a publiccompany and listed on the National Stock Exchange,

Bombay Stock Exchange, Luxembourg Stock Exchangeand London Stock Exchange. The marketcapitalization of India bulls is approx US $ 800million, and the consolidated net worth of the companyis approx US $ 400 million. There are approximately over40,000 shareholders of the company.


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GROUP STRUCTURE

. India bullsReal Estate

ltd.

India bulls

Securities

Ltd

India bulls

Power Ltd.

India bulls

Financial

Service ltd.

India bulls

Retail

Service Ltd.

INDIA BULLS

GROUP


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SOME OF THE UNIQUE FEATURES ARE :

Trading via branch network, telephonesand Internet account.

Facility to Buy Today & Sell Tomorrow

itself .Registered with RBI.

Insurance of customers through BirlaSun life.

Up-to-date news, data and analysis viaIndiabulls.com

Having market capitalization US $ 800million


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SECURITY & EXCHANGE BOARD

OF INDIA(SEBI)

SEBI was established in 1988

and became a fully

autonomous body in the year

1992 with definedresponsibilities to cover both

development and regulation of

Stock Market

SEBI Bhavan, Mumbai headquarters


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FUNCTIONS OF SEBI

1.Regulation of Stock exchanges and

Subsidiaries

2.Registration and Regulation of the

working of Intermediaries3.Registration and Regulation of

Collective Investment schemes

including mutual Funds.

4.Fraudulent and Unfair Tradepractices

5.Investor Education and the

Training of Intermediaries


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SENSEX& THE NIFTY

The Sensex is an "index". An index is

basically an indicator. It gives you a

general idea about whether most of the

stocks have gone up or most of the stocks

have gone down.

The Sensex is an indicator of all the major

companies of the BSE.

On the other hand where as nifty is an

indicator of all the major companies of the

NSE.


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SCOPE OF THE STUDY:

This survey is mainly concerned with the

investments in the nifty stock market. And to know

how on-line trading takes place This survey mainlyrevolves around the people living in Pathankot

.One part of the study is concerned with the

procedure to know how online trading takes place

and the second of the study is concerned with the

consumer perception regarding investment in nifty

stocks.


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OBJECTIVES

1. To evaluate the views of the people aboutinvestment in share market.

2. To know how on-line trading takes place.

3. To find out the problems customer generally face

while investing in nifty stock companies.4. To find out the satisfaction level of the investors.

5. To trace the customer opinion for the different

mode of investment.

6. To study the motivational factors whichpersuade customers to buy nifty stock.

7. To find out the investors opinion about

investment through sub brokers.


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RESEARCH METHODOLOGY:

The study is concerned with the consumer perception

regarding investment in nifty stock market.The study of

exploratory in nature and hence descriptive.

The universe of the study consists of customers living

in Pathankot. The sample consists of 300 customers

,which have been taken by judge mental non-random

sampling technique. The sample being a non randomsample every care has been taken to select the

respondents covering different background ,so as to

make the study fairly representative .


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STEPS USED IN EXPERIMENTAL STUDY

OF MY PROJECT:-

1-Identify & define the problem

2-Formulate hypothesis & deduce theirconsequences

3-Construct an experiment design

Selects sample of subjects

Group or pair subject

Conduct pilot study

Determine place, time & duration of the project

4-Conduct the experiment

5-Compile the raw data & reduce to the useableform.

6-Apply an appropriate test of significance.


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PROCEDURE FOR ONLINE TRADING IN

INDIA BULLS


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LOGON:

First of all, the requirement for trading is to log on

Indiabulls has its software -Power India Bull (PIB)

which makes the trading possible.

There are two types of transactions-

1) Buy

2) Sell


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BUY TRANSACTION

CHECK BUYINGLIMIT

Placementof order

Orderaccepted


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SELL TRANSACTION

Rejectorder

Acceptorder

Pending

order

Confirmationof the order


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RESEARCH DESIGN-

Data source - The study is based on both

primary and secondary data .

Research instrument - Questionnaire Research approach- Survey,Observation

Sampling unit- Customers

Sample size- 300 customers

Sampling procedure - judge mental non-random method.


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DATA ANALYSE AND PRESENTATION-

1.To which category do you belong?

33.33%

46.67%

20%BUISNESS

SERVICE

PROFESSIONAL


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2. ARE YOU AWARE OF SHARE MARKET?

53.33%46.67%YES

NO


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3.ARE YOU INVESTING IN SHARE MARKET?

46.77%53.33%

Column1

YES

NO


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4.WHICH TYPE OF MARKET ARE KNOWN TO

YOU?

33.33

16.67%

50%

NSE

BSE

Both


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5.THROUGH WHICH CHANNEL YOU ARE IN

TOUCH WITH NIFTY STOCK MARKET?

66.66%

33.34%Broker

Sub Broker


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6.WHICH FACTOR DO YOU CONSIDER WHILE

INVESTING IN NIFTY STOCK?

40%

33.34%

26.66%

High Return

Quick Growth

Easy Liquidity


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7.WHICH KIND OF SERVICES ARE YOU

GETTING THROUGH BROKERS?

33.34%

16.66%16.66%

33.34

Online facility

Interdipositery

Facilites

BrokerageReduction

AMC Reduction


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8. ON WHAT BASIS DO YOU BUY A SCRIP?

BUYING OF SCRIP

32%

11%15%

17%

25%

On the recommendation

of the brokerFundamental analysis

On the recommendation

of your friend

Yourself

On the basis of news


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9.WHAT IS THE VALUE OF YOUR PORTFOLIO?

PORTFOLIO VALUES

21%

38%

32%

9%

Rs 50,000- Rs 2,00,000

Rs 2,00,000- Rs 5,00,000

Rs 5,00,000- Rs

10,00,000

More than Rs 10,00,000


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10.WHAT KIND OF PROBLEMS DO YOU FACE

GENERALLY WHILE INVESTING IN THE MARKET?

50%

10%

40%

Lack of Stability

Compitition

High Brokerage

Rate


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12. WHAT IS THE SOURCE OF YOUR AWARENESS

REGARDING INVESTMENT IN NIFTY STOCK?

48

28

16

8

friends

Executives

others

newspaper


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13.WHAT IS THE MODE OF YOUR

INVESTMENT IN NIFTY STOCK MARKET?

29.33%

50%

15.67%

Long term

Short term

Intraday


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14.WHICH COMPANIES YOU PREFER WHILE

INVESTING UNDER NIFTY?

60%40%

MNCs

National Companies


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15. ARE YOU SATISFIED WITH RETURN ,YOU

ARE GETTING FROM THESE COMPANIES?

53.33

46.67

Sales mnc's

National

companies


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LIMITATIONS

1. Customers found it inconvenient to spare time for

interview.

2. Higher level of investors were very uncooperativeand did not become part of the interview.

3. Investors were not sure about the questions which I

asked them.

4. Due to the nature of the business ,they were not

available at the house.

5. While every effort was made to get the

questionnaire filled personally, even then elements

of bais might crept in.

6.Due to loss form the investment ,some customers

felt upset and did not attend the interview.


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CONCLUSION-

This study is concerned with customer

perception related with investment in nifty

stock market. Acc to the data most of the

respondents are aware of both types ofmarket (NSE and BSE) because they

usually invest in both the phases of the

market. Acc. to the data most of the people

say that investment in nifty stock gives

high return or maximum return. Acc to thedata two facilities i.e online facility and

amc reduction are forcing them to remain

with the brokers.


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CONTD.

ACC to the data most of the respondents say thatdue to lack of the stability , they feel some typeof instability while investing in the nifty stockmarket.50% people are concerned with the

insecurity problems.Acc to the data almost 55% people say that theybelieve in short term investment .The reason isthat with the help of short term buying selling,they can earn more profit than investment

through other modes .Acc to the data , almost54% people say that they are satisfied with thereturn they are getting from the multinationalcompanies because of their high return in themarket.


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RECOMMENDATIONS & SUGESTIONS :-

Most of the clients are much aware about of theshare market . so companies should do the work ofpublicity ,so that most of the people can remain intouch with fluctuations of the market.

# Companies should provide extra knowledge aboutthe share market to the employees ,so that therelationship managers can provide good andeffective knowledge to the clients.

# Share market companies can gain an edge overcompetitors by providing better service after

opening up of the demat accounts in the concernedcompany.

# companies should hold an exercise to educatepublic about their strengths and how they aredifferent from the competitiors.


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youThank

Date post:	09-Apr-2018
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India Bulls by sahil

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