s

Comparison of Indiabulls with other broking firm

Presented by: Priyanka MBA 3rd SEM

Overview of Indiabulls

Indiabulls Group is one of the country's leading business houses .The Net worth of the Group is Rs 16,844 Crore and the total planned capital

expenditure of the Group by 2013-14 is Rs 35,000 Crore.

Power indiabulls

Indiabulls real estate

Indiabulls Financial services

Indiabulls securities

Overview of company people

   Mr. Sameer Gehlaut Mr. Rajiv Rattan Mr. Saurabh Mittal Chairman, CEO, President, CFO, Co-Founder, Whole-time Director Whole-time Director Electrical EngineerMechanical Engineer, Electrical Engineer, IIT, Delhi IIT Delhi IIT Delhi Worked in Worked for Halliburton Worked in Schlumberger In the United States. Schlumberger MBA fromAcquired Inorbit Securities Harvard Businessin 2000 to establish SchoolIndiaBulls.

Research methodology

OBJECTIVE OF THE PROJECTPRIMARY OBJECTIVE: -SECONDARY OBJECTIVETypes of researchDescriptive Qualitative Quantitative Sample design:- types of sample designSampling unitSample size

Major competitors of indiabulls

Religare

Indiainfoline

HDFC sec.

ICICI Direct sharekhan

INDIABULLS ICICI DIRECT INDIA INFOLINE RELIGARE SHAREKHAN HDFC

Intraday 0.0500000000000001

0.15 0.1 0.0300000000000001

0.1 0.15

delivery 0.25 0.750000000000002

0.5 0.3 0.5 0.5

0.05

0.15

0.25

0.35

0.45

0.55

0.65

0.75

Result On The Basis Of Brokerage

HDFC Sec. ICICI Direct Sharekhan India Infoline India Bulls

799

975

750

500

750

Rupess

Result on the basis of Account Opening Charges

Customers need to analyze the Brokerage Firms Based on these 5 Parameters.

• Brokerage & Miscellaneous charges

• Quote Software • Execution Platform • Demat Account

• Back office Support

38%

20%14%

12%

9%7%

INDIABULLSINDIAINFOLINEICICI DirectSHAREKHANKARVYOTHERS

Company %INDIABULLS 38INDIAINFOLINE 20ICICI direct 14SHAREKHAN 12KARVY 9OTHERS 7TOTAL 100

Q. In which company you have Demat and trading account?

Interpretation: In IndiaBulls Securities Ltd 38% respondents have de-mat & trading accountbecause of better services and no annual maintenance and other charges exceptfor brokerage charges

SWOT Analyses STRENGTH

• Integrated technology platform

• Pan India distribution network

• Relationship manager facility

• Power indiabulls has developed into brand

• Strong sales & marketing teams that deliver

market leading product innovation

WEAKNESS

• Lacking of banking arm

• Loss of relationship manager

leads to loss of clients

OPPORTUNITIES

• Changing demographics with higher

disposable income

• Rapid penetration of internet & computers

• Market size & characteristics

THREATS

• Economic slowdown

• Political instability

• Volatile movement in market

indices

• Competition

• substitutes

• low product differentiation

FINDINGS & SUGGESTIONS

Aggressive Promotions

Tapping Rural Market

Reduce the initial account opening charges

Bring in more product differentiation

Invest more on R&D