of 17
8/7/2019 Final Presentation on India Bulls
1/17
1
Indiabulls
A Summer Training
In
8/7/2019 Final Presentation on India Bulls
2/17
2
Introduction
A learning experience which will go a long way to build
my career in service sector specially in capital market.
The Learning
Financial Products & their marketing.
Challenges & level of energy required to be an profitable
employee.
What a simple task like selling a share take.
8/7/2019 Final Presentation on India Bulls
3/17
3
Inception
Indiabulls Is Indias leading Financial Services and RealEstate Company. With a great reach to the market with Itssecurities, consumer finance, mortgage and real estatedevelopment.
Founded in the May 2000., When 3 IIT ians by the name MrSameer Gehlot, Rajiv Rattan, Saurabh Mittal took over OrbisSecurities. They had a vision to have a online broking systembased on a American concept.
It started with 2 branch's all over the nation and a handfulemployees. Currently It have more than 640 branches all overIndia, and a huge client base of 4,50,000 customers , servedby around 4000 relationship managers and several supportstaffs (comprised of dealers and back office staff).
8/7/2019 Final Presentation on India Bulls
4/17
4
25
63
241
306
650
148
0
100
200
300
400
500
600
700
Mar-
03
Mar-
04
Mar-
05
Jun-
05
Mar-
06
Jan-
07
124
476
1,8932,100
4,500
970
0
500
1,000
1,500
2,000
2,500
3,000
3,5004,000
4,500
5,000
Mar-
03
Mar-
04
Mar-
05
Jun-
05
Dec-
06
Jan-
07
IBL FootprintIBL Footprint Increasing Number of RMsIncreasing Number of RMs
No of Branches No of RMs
650 Branches across 145 cities650 Branches across 145 cities
Increasing No of BranchesIncreasing No of Branches
> 5 branches
1 branch
2-5 branches
Branch NetworkBranch Network Employee StrengthEmployee Strength
Branch Network and Employee growth
8/7/2019 Final Presentation on India Bulls
5/17
Diversified Business groups
Securities &Derivatives
Broking
Mortgage &
HousingFinance
Consumer
Financing
Financial
ProductsDistribution
SecuredFinancing
8/7/2019 Final Presentation on India Bulls
6/17
6
16,455 30,498
79,932 108,324
144,000178,800
235,000
450,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000450,000
500,000
Mar-03 Mar-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 2007 Jan
Increasing Number of CustomersIncreasing Number of Customers
Growing Customer base
8/7/2019 Final Presentation on India Bulls
7/17
7
SENIOR VICE PRESIDENT
REGIONAL MANAGER
BRANCH MANAGER/
SENIOR SALES MANAGER
Support
System
Sales
Functions
Back office
Executive
Local
Compliance
Officer
RM/SRM
Dealer ARM
Regional Hierarchy
8/7/2019 Final Presentation on India Bulls
8/17
8
Financial Comparisons
Operating Profit Ratio
0102030405060708090
100
5-Mar 4-Mar 5-Mar 4-Mar 5-Mar 4-Mar
Kotak ICICI Indiabulls
(%)
Net sales
0
50
100
150
200
250
300
350
400
450
5-Mar 4-Mar 5-Mar 4-Mar 5-Mar 4-Mar
Kotak ICICI Indiabulls
Rs in crores
Indiabulls stands third in
revenue generation, with
largest client base
Its CAGR is 184 % (03-06)
while ICICI CAGR is 114 %
(03-06)
Indiabulls operating profit ratio is
below industrial average by
around 20 %
This shows its inefficiency in
managing cost.
NetSales Operating Profit Ratio
8/7/2019 Final Presentation on India Bulls
9/17
9
Continued
ReturnOn Capital Employed ReturnOn Equity
Indiabulls stands second in
terms of return to the cost of
capital, but there is hugedifference between first and
second.
ROCE(%)
010
2030
0 0
6070
80
-Mar
-Mar -Mar
-Mar -Mar
-Mar
Kotak ICICI India ulls
(%)
ROE(%)
0
10
20
30
0
0
60
70
-M
-M
-M
-M
-M
-M
Kot k I I I Indi
u s
(%)
The difference in Return on
Equity is not huge between
Indiabulls & Kotak, it meansthat Indiabulls major share
capital is funded by bonds
Also proves that dividend
pay off can be high.
8/7/2019 Final Presentation on India Bulls
10/17
10
Web Server
Web
Telephone to
Customer
Care
/Investment
Advisor
Internet
Telebroking
Independent
Financial Advisor
Transaction Engine
Centralised Risk Management System
Virtual Private
Network
connecting all
branches
WAPGateway
Mobile Phone
NSE BSE Depositary CMA M. Funds Insta CashE-mail/SMS
C
U
ST
O
M
E
R
8/7/2019 Final Presentation on India Bulls
11/17
11
Trading Products
Basically provide three products for trading. They are Cash account
Intraday account
Margin trading (Mantra)
Cash account provides the client to buy 4 times of cash balance
in his trading account.
Intraday product provides the client to buy 8 times of his cash
balance in the trading account.Mantra account called as margin trading, is a special account
to buy on leverage for a longer duration.
8/7/2019 Final Presentation on India Bulls
12/17
12
Funding
Indiabulls provides funding for A category shares
bought.
These funds are to be paid back to Indiabulls on theT+2nd day, other wise the stocks will be sold off up to
the extant of negative cash, on the T+5th
day.This is provided to all clients by default. After the T+2nd
day client will be charged delayed payment charges.
(Stock margin + cash margin)* 4 =D
elivery (Cash Margin + Stock margin)*8 = Intraday
(Cash margin + Stock Margin)= futures
Cash Margin * 2 = Margin trading
8/7/2019 Final Presentation on India Bulls
13/17
13
The trading attracts a brokerage of
0.5 % of total transaction value forDelivery (on both buyingleg as well as selling leg)
0.1% of total transaction value for intraday (on both buying legas well as selling leg)
0.1% of total transaction value for F&O (on both buying leg aswell as selling leg).
Service tax of 12.24% on the brokerage is applicable for all theabove
Other taxes and stamp duties are also levied (based on thecharges as per prevailing rates).
Trading charges
8/7/2019 Final Presentation on India Bulls
14/17
14
Derivatives are instruments whose value is derived, in whole or in
part, from the value of one or more underlying assets.
In India we have several derivatives, two of the most famous
derivatives traded on National stock exchange areFutures
Option
Derivatives act as a hedging tool
Straddle Buy one Call and one Put at the same strike rate
Stranger Buy one Call and one Put at different strike rates
Derivatives
8/7/2019 Final Presentation on India Bulls
15/17
15
Portfolio Management
A collection of investments held by an institution or a privateindividual. Holding a portfolio is often part of an investment and risk-
limiting strategy called diversification. By owning several assets,
certain types of risk (in particularspecific risk) can be reduced
Designed Portfolio
Standard Deviation measure the risk
Reduced standard of combined assets
Can be aligned with Index Fund (example NIFTY)
8/7/2019 Final Presentation on India Bulls
16/17
8/7/2019 Final Presentation on India Bulls
17/17
17